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Hi, I'm Megan — a freelance marketer and content creator based in Manchester. With over 12 years of experience across hospitality, retail, FMCG and placemaking, I help brands tell their story, connect with their audience and grow their presence through strategic marketing and engaging content. Most recently, I've worked in-house for premium hospitality brands including Hawksmoor and Six by Nico, leading local marketing strategies across multiple cities. My experience spans social media, content creation, partnerships, PR, events, CRM and brand campaigns. Alongside my in-house roles, I founded Discover Prestwich, a platform dedicated to championing independent businesses, founders and local communities. This led to the launch of Content Capture, where I work with businesses to create authentic, social-first content that showcases their brand, products and personality. Whether it's content creation, social media strategy, campaign planning or local marketing support, I love helping businesses find creative ways to stand out and build meaningful connections with their audience.…Hi, I'm Megan — a freelance marketer and content creator based in Manchester. With over 12 years of experience across hospitality, retail, FMCG and placemaking, I help brands tell their story, connect with their audience and grow their presence through strategic marketing and engaging content. Most recently, I've worked in-house for premium hospitality brands including Hawksmoor and Six by Nico, leading local marketing strategies across multiple cities. My experience spans social media, content creation, partnerships, PR, events, CRM and brand campaigns. Alongside my in-house roles, I founded Discover Prestwich, a platform dedicated to championing independent businesses, founders and local communities. This led to the launch of Content Capture, where I work with businesses to create authentic, social-first content that showcases their brand, products and personality. Whether it's content creation, social media strategy, campaign planning or local marketing support, I love helping businesses find creative ways to stand out and build meaningful connections with their audience.

Megan Bywater

Marketing Strategist, Brand Strategist, Content Creator, +1

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Hi, I'm Megan — a freelance marketer and content creator based in Manchester. With over 12 years of experience across hospitality, retail, FMCG and placemaking, I help brands tell their story, connect with their audience and grow their presence through strategic marketing and engaging content. Most recently, I've worked in-house for premium hospitality brands including Hawksmoor and Six by Nico, leading local marketing strategies across multiple cities. My experience spans social media, content creation, partnerships, PR, events, CRM and brand campaigns. Alongside my in-house roles, I founded Discover Prestwich, a platform dedicated to championing independent businesses, founders and local communities. This led to the launch of Content Capture, where I work with businesses to create authentic, social-first content that showcases their brand, products and personality. Whether it's content creation, social media strategy, campaign planning or local marketing support, I love helping businesses find creative ways to stand out and build meaningful connections with their audience.…Hi, I'm Megan — a freelance marketer and content creator based in Manchester. With over 12 years of experience across hospitality, retail, FMCG and placemaking, I help brands tell their story, connect with their audience and grow their presence through strategic marketing and engaging content. Most recently, I've worked in-house for premium hospitality brands including Hawksmoor and Six by Nico, leading local marketing strategies across multiple cities. My experience spans social media, content creation, partnerships, PR, events, CRM and brand campaigns. Alongside my in-house roles, I founded Discover Prestwich, a platform dedicated to championing independent businesses, founders and local communities. This led to the launch of Content Capture, where I work with businesses to create authentic, social-first content that showcases their brand, products and personality. Whether it's content creation, social media strategy, campaign planning or local marketing support, I love helping businesses find creative ways to stand out and build meaningful connections with their audience.

Available to hire

United Kingdom

Hi, I’m Megan — a freelance marketer and content creator based in Manchester.

With over 12 years of experience across hospitality, retail, FMCG and placemaking, I help brands tell their story, connect with their audience and grow their presence through strategic marketing and engaging content.

Most recently, I’ve worked in-house for premium hospitality brands including Hawksmoor and Six by Nico, leading local marketing strategies across multiple cities. My experience spans social media, content creation, partnerships, PR, events, CRM and brand campaigns.

Alongside my in-house roles, I founded Discover Prestwich, a platform dedicated to championing independent businesses, founders and local communities. This led to the launch of Content Capture, where I work with businesses to create authentic, social-first content that showcases their brand, products and personality.

Whether it’s content creation, social media strategy, campaign planning or local marketing support, I love helping businesses find creative ways to stand out and build meaningful connections with their audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder at Discover Prestwich

February 1, 2025 - Present

Created, run and manage the Discover Prestwich Instagram page, giving independent businesses a platform to promote their products and services. Develops engaging social-first content and networks with owners and industry experts.

Marketing Manager – The Cities at Hawksmoor

October 1, 2025 - July 1, 2026

Lead the localised marketing strategy and execution for The Cities (Manchester, Liverpool, Edinburgh and Dublin). Adapt group-wide campaigns to feel authentic for each city’s audience. Host press and influencer events, secure local press coverage, and manage local advertising opportunities.

Brand Marketing Manager at Six by Nico

September 1, 2024 - October 1, 2025

Led the localised brand marketing strategy for the North and Midlands. Managed end-to-end project delivery, including campaign planning, creative direction, and performance tracking. Oversaw influencer partnerships and brand activations to drive engagement and ROI.

Marketing & Social Media Manager at Solid Ground

October 1, 2022 - September 1, 2024

Led the marketing strategy for mixed-use schemes, delivering a full 360 service (social, PR, digital, placemaking, events, branding). Built and managed a team, delivered training, and maintained client relationships with agencies, media, occupiers, and councils.

Digital & Events Executive at Activate (Workman LLP)

October 1, 2021 - October 1, 2022

Delivered destination marketing services including digital, events, social and placemaking strategies for retail and commercial properties. Created content plans, pitched and won a new instruction, and produced quarterly KPI reports.

Account Manager at Campfire

February 1, 2021 - October 1, 2021

Managed a varied health and beauty client portfolio with influencer marketing, paid media and content creation. Led weekly strategy calls, managed resources and ensured projects were delivered on time and within budget.

Account Manager at Momentum Worldwide

October 1, 2018 - February 1, 2021

Collaborated with FMCG clients (Nestlé, Coca-Cola, Unilever) to create shopper experiences, managed global projects end-to-end, budgeting, resource planning, and client relationships. Produced quarterly trend reports.

Marketing Assistant at Dare 2 B (Regatta LTD)

October 1, 2016 - October 1, 2018

Supported retail and online campaigns, developed concepts for window displays and POS, coordinated photoshoots, and assisted with exhibitions and new stores overseas.