I'm a digital marketing and communications specialist with more than two years of experience running my own digital marketing business after completing a Master's degree and three years of apprenticeship. I am skilled in content creation, community management, and campaign optimization across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Originally from France and now relocating to Victoria, BC, I bring creativity, strong organizational skills, and a proven ability to grow engagement while adapting brand storytelling to diverse audiences. I balance strategic thinking with hands-on execution and am passionate about turning insights into measurable results. I actively contribute to francophone and multicultural projects, collaborating with teams to elevate brands and drive meaningful audience interactions.

Mégane Niceron

I'm a digital marketing and communications specialist with more than two years of experience running my own digital marketing business after completing a Master's degree and three years of apprenticeship. I am skilled in content creation, community management, and campaign optimization across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Originally from France and now relocating to Victoria, BC, I bring creativity, strong organizational skills, and a proven ability to grow engagement while adapting brand storytelling to diverse audiences. I balance strategic thinking with hands-on execution and am passionate about turning insights into measurable results. I actively contribute to francophone and multicultural projects, collaborating with teams to elevate brands and drive meaningful audience interactions.

Available to hire

I’m a digital marketing and communications specialist with more than two years of experience running my own digital marketing business after completing a Master’s degree and three years of apprenticeship. I am skilled in content creation, community management, and campaign optimization across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Originally from France and now relocating to Victoria, BC, I bring creativity, strong organizational skills, and a proven ability to grow engagement while adapting brand storytelling to diverse audiences.

I balance strategic thinking with hands-on execution and am passionate about turning insights into measurable results. I actively contribute to francophone and multicultural projects, collaborating with teams to elevate brands and drive meaningful audience interactions.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Advanced
German
Intermediate
Italian
Intermediate

Work Experience

Digital Marketing & Content Specialist at Mégane Niceron (Founder)
January 1, 2023 - Present
Founded and operated a digital marketing business, serving 20+ clients across tech, retail, transport, education, wellness, food, and lifestyle. Led full-funnel strategies and coordinated with designers, developers, and marketers to ensure execution and results. Managed timelines, priorities, and KPIs to deliver value across short- and long-term campaigns. Created 1,000+ pieces of content for Instagram, LinkedIn, TikTok, Facebook, and YouTube; produced graphics, carousels, and short-form videos using Canva, CapCut, and Premiere Pro; managed editorial calendars; optimized content weekly using Notion, Metricool, and Meta Business. Selected as a content creator for LinkedIn influencer campaigns.
Volunteer Digital Marketing Consultant at CRÉAXION
August 14, 2025 - Present
Supporting a francophone audiovisual nonprofit by developing its social media strategy and providing consulting on content creation, leading up to its flagship event in October 2025.
Marketing & Communications Assistant at CLAD GROUP
January 1, 2022 - January 1, 2023
Supported the marketing efforts of 3 companies by creating cross-channel content and optimizing digital presence. Contributed to launching a new communication offer, leading to 5+ external client collaborations. Managed social media (LinkedIn, Instagram, Facebook, Twitter, TikTok) and wrote blog posts & podcast scripts. Launched a TikTok channel with several videos reaching 15K+ views, enhancing student visibility. Updated and optimized content across 3 websites for SEO, UX, and brand consistency. Produced short-form videos and assisted in Google Ads setup and on-page SEO improvements.
Digital Marketing & Communications Manager at Dirigup
January 1, 2021 - January 1, 2022
Led the digital marketing efforts of a leadership coaching firm, including SEO, content creation, campaigns, and event support to boost visibility and client acquisition.
Digital Marketing & Communications Officer at L'Atelier de la Création
January 1, 2020 - January 1, 2021
Managed the full digital strategy for a carpentry business, including website redesign, online booking, social media content, and local SEO resulting in a +32% revenue increase and stronger local visibility.

Education

Master’s degree in Digital Strategy (MBA) at ESG Bordeaux
January 11, 2030 - January 1, 2023
Bachelor’s degree in Digital Marketing at INSEEC Bordeaux
January 11, 2030 - January 1, 2021
Two-year Technical degree in Communication at CNED
January 11, 2030 - January 1, 2020
ASCEND, Applied Skills Curriculum to Empower Newcomer Development at Immigrant Employment Council of British Columbia
January 11, 2030 - September 1, 2025

Qualifications

ASCEND, Applied Skills Curriculum to Empower Newcomer Development
January 11, 2030 - September 1, 2025
Master’s degree in Digital Strategy (MBA)
January 11, 2030 - January 1, 2023
Bachelor’s degree in Digital Marketing
January 11, 2030 - January 1, 2021
Two-year Technical degree in Communication
January 11, 2030 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Software & Internet