Available to hire
Brand strategist and creative leader with 8+ years of experience building brands, leading integrated campaigns, and translating business goals into compelling customer experiences. Experienced in developing enterprise brand architecture, identity systems, and governance frameworks while guiding creative execution across digital, print, social, environmental, and experiential channels.
Known for cross-functional leadership, strong messaging and brand governance, and delivering scalable creative systems that improve collaboration and execution across teams, partner practices, and external vendors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing & Design Manager (promoted from Digital Marketing Coordinator) at OrthoAlliance
July 1, 2021 - December 31, 2024Directed branding and design across 13 healthcare organizations (including Beacon Orthopaedics and OrthoNeuro) across Ohio, Kentucky, and Indiana. Architected OrthoAlliance’s enterprise brand architecture, governance framework, and scalable identity system supporting 13 partner practices through a three-tier ecosystem, establishing standards, tools, templates, and implementation guidelines for messaging, endorsements, content strategy, visual identity, and marketing execution. Built marketing operations systems (Asana workflows, resource portals, DAMs, and content libraries) to improve collaboration and execution across internal teams, partner practices, and external vendors. Oversaw multi-channel campaigns and co-branded initiatives with TriHealth and Miami University. Led creation/refresh of 20+ logo systems and brand identities; provided creative direction for digital, print, signage, social, and email marketing; mentored team members and managed external vendors to ensure consist
Lead Graphic Designer & Brand Consultant at The Fetch Agency
May 1, 2021 - PresentDeveloped branding and creative assets for 60+ clients across healthcare, education, retail, nonprofit, athletic, entertainment, and consumer sectors. Created comprehensive brand identity systems (logos, visual guidelines, typography systems, color palettes, reusable design assets) tailored to client needs and audiences. Translated brand strategies into cohesive multi-channel experiences spanning print, digital, social, advertising, signage, apparel, and environmental design. Presented creative strategy to executive stakeholders and ensured brand consistency across web, social, print, and environmental applications.
Digital Marketing Coordinator at OrthoAlliance
January 1, 2021 - June 30, 2021Provided digital marketing support and contributed to marketing execution and coordination for the organization.
Experiential Designer & Facilitator at The Parachute People (Bonnaroo Music Festival)
January 1, 2019 - January 1, 2024Collaborated with a multidisciplinary team to design and deliver a 25x25-foot immersive wellness activation at Bonnaroo. Created interactive installations, environmental graphics, signage, and large-scale visual elements fostering community connection, play, and mental well-being through interactive design and live engagement.
Marketing & Design Associate at Robinson Sotheby’s International Realty
August 1, 2018 - June 30, 2020Produced branded print and digital assets for luxury real estate listings and agents, including ads, brochures, postcards, and videos. Launched and scaled an agent-focused marketing consulting program helping 15+ agents elevate personal brands. Developed and implemented a social media strategy that increased Instagram engagement by over 470%. Created and managed email campaigns and internal communications. Introduced operational and growth-focused initiatives including a centralized marketing request platform to streamline fulfillment and a strategic recruiting campaign to attract top talent. Maintained and validated a database of 15,000 clients to eliminate/update errors and reduce wasted marketing spending by 30%.
Education
B.S. in Marketing; Studio Art Minor at The Ohio State University (Max M. Fisher College of Business)
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Healthcare, Education, Retail, Non-Profit Organization, Media & Entertainment, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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