Head of Brand & Content at Grantify

Led brand and content strategy for a mission-led grant funding platform. Rebranded identity and messaging to simplify offerings for startup founders. Scaled organic growth and SEO visibility: 1.6M impressions (+195%), 222% increase in clicks, 626% increase in article views, and engagement up 159%. Boosted CTR from 3.3% to 4.7%; added 146 new keywords in one month; 55% more top-10 rankings. Built a content system and editorial workflow, mapped full customer journeys across CRM, quizzes, bookings, and dashboards. Built a 207K+ email list (35% open rate, 5–9% CTR). Drove nurture, reactivation, and acquisition; featured in Google AI Overview, Perplexity, and showcased on snippets. Revenue grew from £330K to £1.5M ARR.

Head of Marketing at Brawn

Led marketing for a fitness tech startup, collaborating closely with the CEO/COO to drive app growth through user acquisition and retention. Conducted customer and end-user research to inform product and content. Built B2B SaaS sales content and increased brand visibility, contributing to overall growth.

Co-Director at Fractl (UK office)

Co-Director of Fractl’s UK office, establishing and leading a 20-person team across creative, data, and content functions. Secured £1M+ in new business, including the six-figure Premier Inn contract; delivered data-driven international digital PR campaigns and organic SEO content.

Senior Account Manager at Banana Kick

Full-service marketing agency; managed client accounts, led campaigns, and contributed to revenue growth.

Head of Content at Ride Shotgun

Brand activation and content agency. Led content strategy and editorial output across startups to FTSE 100s. Built content systems and mapped full journeys across CRM, quizzes, bookings, and dashboards; collaborated with diverse clients to deliver integrated content campaigns.