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Hi, I’m Megan Innes Duckwall, a Senior Technical SEO Manager with 20 years of experience in custom WordPress development, e-commerce builds, and enterprise architecture. I help organizations boost organic performance by optimizing Core Web Vitals, speeding sites, and implementing scalable structured data and AI-powered tooling to drive measurable growth. I excel at leading cross-functional teams across development, content, marketing, and executive groups, delivering high-impact campaigns and conversion improvements—like a 25% lift in lead conversions—through rigorous technical optimization and user-centered design.…Hi, I’m Megan Innes Duckwall, a Senior Technical SEO Manager with 20 years of experience in custom WordPress development, e-commerce builds, and enterprise architecture. I help organizations boost organic performance by optimizing Core Web Vitals, speeding sites, and implementing scalable structured data and AI-powered tooling to drive measurable growth. I excel at leading cross-functional teams across development, content, marketing, and executive groups, delivering high-impact campaigns and conversion improvements—like a 25% lift in lead conversions—through rigorous technical optimization and user-centered design.

Megan Innes Duckwall

SEO Expert, Web Designer, Web Developer, +6

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Hi, I’m Megan Innes Duckwall, a Senior Technical SEO Manager with 20 years of experience in custom WordPress development, e-commerce builds, and enterprise architecture. I help organizations boost organic performance by optimizing Core Web Vitals, speeding sites, and implementing scalable structured data and AI-powered tooling to drive measurable growth. I excel at leading cross-functional teams across development, content, marketing, and executive groups, delivering high-impact campaigns and conversion improvements—like a 25% lift in lead conversions—through rigorous technical optimization and user-centered design.…Hi, I’m Megan Innes Duckwall, a Senior Technical SEO Manager with 20 years of experience in custom WordPress development, e-commerce builds, and enterprise architecture. I help organizations boost organic performance by optimizing Core Web Vitals, speeding sites, and implementing scalable structured data and AI-powered tooling to drive measurable growth. I excel at leading cross-functional teams across development, content, marketing, and executive groups, delivering high-impact campaigns and conversion improvements—like a 25% lift in lead conversions—through rigorous technical optimization and user-centered design.

Available to hire

Hi, I’m Megan Innes Duckwall, a Senior Technical SEO Manager with 20 years of experience in custom WordPress development, e-commerce builds, and enterprise architecture. I help organizations boost organic performance by optimizing Core Web Vitals, speeding sites, and implementing scalable structured data and AI-powered tooling to drive measurable growth.

I excel at leading cross-functional teams across development, content, marketing, and executive groups, delivering high-impact campaigns and conversion improvements—like a 25% lift in lead conversions—through rigorous technical optimization and user-centered design.

Skills

Experience Level

Expert

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DaVinci Resolve Studio

Expert

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Intermediate

Language

English

Fluent

Work Experience

Owner/Web Design & SEO Consultant at Mimi Web Designs, Inc. (Freelance)

January 1, 2009 - Present

Own and operate freelance business for 10+ years, managing end-to-end client relationships, scoping, timelines, and delivery; achieved 90%+ repeat/referral business. Design and develop optimized custom WordPress and eCommerce websites for small businesses, startups, and nonprofits, improving organic visibility and increasing conversions by up to 50%. Build SEO strategies (keyword research, mapping, content architecture, on-page optimization, metadata, and internal linking) to improve SERP rankings and traffic. Integrate digital marketing elements (social media integrations, tracking, conversion paths, CTAs) to strengthen brand presence and engagement. Deliver full lifecycle website management: UX/UI design, web development, technical SEO, security, backups, performance optimization, and ongoing technical support.

SEO & Web Optimization Manager at Peaks Digital Marketing

November 1, 2025 - April 1, 2026

Own on-page and technical SEO execution to improve organic visibility, site performance, and content quality across 25 multi-industry, multi-location client websites. Implement on-page optimizations: title tags, meta descriptions, H1/H2s, internal linking, keyword targeting Google Business Profile and structured data/schema. Partner with developers to resolve technical SEO issues (indexing, redirects, canonicals, sitemaps, robots.txt). Perform front-end updates (HTML, CSS) to improve site structure, Core Web Vitals, page load speed. Track performance with GA4, Search Console, SEMrush, Ahrefs; translate findings into prioritized recommendations and action plans.

Senior Web Designer / Web & SEO Lead at Vaisala, Inc.

March 1, 2020 - January 1, 2025

Led global site management, content governance for Vaisala’s Weather division, including multilingual/localized sites; ensured scalable site architecture, brand consistency, and UX standards across markets. Owned SEO strategy and governance (on-page, technical), improving visibility for priority weather solutions and driving a 40% increase in organic traffic. Managed content creation and digital campaign execution; built and optimized landing pages and conversion flows, resulting in a 25% increase in lead conversions. Designed and launched campaign landing pages increasing engagement by 30%. Conducted UX research and A/B testing to reduce funnel friction and bounce rate by 20%. Served as liaison between external agency and internal stakeholders during global site redesign; established publishing best practices and content governance guidelines.

Franchise Owner, General Manager at Supper Solutions Thornton

January 1, 2005 - January 1, 2009

Owned and operated a top-performing Supper Solutions kitchen, overseeing marketing, budgeting, HR, payroll, hiring, onboarding, training and team leadership. Built a customer base of 4,200+ and achieved year-over-year revenue growth; maintained zero health inspection violations.

Web Manager/Digital Marketing Lead at Sun Microsystems

November 1, 1999 - January 1, 2005

Led development and management of internal portals and external corporate websites; increased site engagement by 30% through content optimization, SEO strategy, and targeted digital promotions. Owned site architecture and UX/UI workflows; conducted user research, wireframes, prototypes, usability testing and iterative design improvements. Analyzed web analytics and customer journeys to identify friction points and improve performance.