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Senior social media and creative strategy leader who translates brand strategy into culturally relevant, platform-native campaigns and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration across multiple Fortune 500 brands. Partners with brand, creative, media, PR, and production teams to develop integrated campaigns aligned to marketing and business objectives. Uses consumer insights, social listening, and cultural trend analysis to identify creative opportunities that increase engagement and brand relevance, advising marketing leaders on social-first storytelling and platform strategy.…Senior social media and creative strategy leader who translates brand strategy into culturally relevant, platform-native campaigns and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration across multiple Fortune 500 brands. Partners with brand, creative, media, PR, and production teams to develop integrated campaigns aligned to marketing and business objectives. Uses consumer insights, social listening, and cultural trend analysis to identify creative opportunities that increase engagement and brand relevance, advising marketing leaders on social-first storytelling and platform strategy.

Megan Craig

Social Media Manager, Marketing Strategist, Brand Strategist, +3

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Senior social media and creative strategy leader who translates brand strategy into culturally relevant, platform-native campaigns and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration across multiple Fortune 500 brands. Partners with brand, creative, media, PR, and production teams to develop integrated campaigns aligned to marketing and business objectives. Uses consumer insights, social listening, and cultural trend analysis to identify creative opportunities that increase engagement and brand relevance, advising marketing leaders on social-first storytelling and platform strategy.…Senior social media and creative strategy leader who translates brand strategy into culturally relevant, platform-native campaigns and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration across multiple Fortune 500 brands. Partners with brand, creative, media, PR, and production teams to develop integrated campaigns aligned to marketing and business objectives. Uses consumer insights, social listening, and cultural trend analysis to identify creative opportunities that increase engagement and brand relevance, advising marketing leaders on social-first storytelling and platform strategy.

Available to hire

Senior social media and creative strategy leader who translates brand strategy into culturally relevant, platform-native campaigns and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration across multiple Fortune 500 brands.

Partners with brand, creative, media, PR, and production teams to develop integrated campaigns aligned to marketing and business objectives. Uses consumer insights, social listening, and cultural trend analysis to identify creative opportunities that increase engagement and brand relevance, advising marketing leaders on social-first storytelling and platform strategy.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Social Media Manager & Strategist at The Martin Agency

January 1, 2024 - December 31, 2025

Led multi-agency teams to develop unified brand narratives and integrated campaigns; translated cultural insights into actionable strategies; built case studies demonstrating social's business impact and drove client growth. Guided cross-channel alignment of paid, owned, and earned media; developed content ecosystems, style guides, and playbooks to ensure cohesive brand expression.

Senior Social Media Manager at THE MARTIN AGENCY

January 1, 2021 - January 1, 2025

Led social organic strategy for Fortune 500 brands including Miracle-Gro, Hanes, Papa John's, Solo Stove, AXE, and O·pella. Translated brand strategy into culturally relevant campaigns, platform-native content, and creator partnerships. Built scalable content systems, social playbooks, governance frameworks, and editorial strategies to improve creative consistency, campaign execution, and cross-functional collaboration. Partnered with brand, creative, media, PR, and production teams to develop integrated campaigns that strengthened brand affinity and ensured social supported broader marketing and business objectives. Leveraged consumer insights, social listening, and cultural trends to uncover creative opportunities driving audience engagement and long-term brand relevance. Developed integrated campaign development from strategy through execution across multiple international brands while balancing competing priorities in a fast-paced agency environment. Produced award-winning work, s

Creative Strategist at MTO M Consulting

January 1, 2020 - January 1, 2021

Supported brand positioning, voice, and social strategy to increase relevance, engagement, and long-term brand equity. Built integrated content strategies spanning organic social, creator partnerships, influencer collaborations, and product launches. Developed scalable content systems, messaging frameworks, and editorial playbooks to maintain consistency across channels. Translated cultural insights and audience behaviors into repeatable content concepts that supported broader brand narratives. Advised marketing leaders on social-first creative opportunities, brand storytelling, and platform strategy.

Creative Strategist at M To M Consulting

January 1, 2020 - January 1, 2021

Led creative strategy for clients across a range of brands; built full-funnel content ecosystems, process frameworks, and cross-functional collaboration across creative, product, and analytics.

Strategist at Arlington Strategy

January 1, 2018 - January 1, 2020

Strategist for clients including Alair Homes, Extreme Pizza, Virginia Roads Safety Campaign, Habitat for Humanity; developed brand strategies and campaign concepts.

Strategy Strategist at Arlington Strategy

January 1, 2017 - January 1, 2020