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Data-driven & creative versed. I’m a passionate marketer with strong creative and analytical skills, fluent in paid media. I have 5+ years of experience owning end-to-end B2C and B2B marketing campaigns with multi-million dollar budgets. My strengths lie in my communication and project management skills, which allow me to thrive within fast-paced and cross-functional teams. I am also equipped with an analyst's toolkit through an intensive Master's Degree in Marketing Analytics from USC Marshall, which allows me to deepen the impact I am able to make on large-scale campaigns. Personally, I'm driven by a deep-seated passion for sustainability, animal rights and furthering the FemTech space. My strengths include: Digital Marketing: The Trade Desk, Google Ads, FB Ads, Pinterest Ads, LinkedIn Ads & Google Analytics Data Analysis & Visualization: Tableau, Looker Studio & SQL…Data-driven & creative versed. I’m a passionate marketer with strong creative and analytical skills, fluent in paid media. I have 5+ years of experience owning end-to-end B2C and B2B marketing campaigns with multi-million dollar budgets. My strengths lie in my communication and project management skills, which allow me to thrive within fast-paced and cross-functional teams. I am also equipped with an analyst's toolkit through an intensive Master's Degree in Marketing Analytics from USC Marshall, which allows me to deepen the impact I am able to make on large-scale campaigns. Personally, I'm driven by a deep-seated passion for sustainability, animal rights and furthering the FemTech space. My strengths include: Digital Marketing: The Trade Desk, Google Ads, FB Ads, Pinterest Ads, LinkedIn Ads & Google Analytics Data Analysis & Visualization: Tableau, Looker Studio & SQL

Meg Gupta

Growth Marketer, Marketing Strategist, Marketing Analyst, +5

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Data-driven & creative versed. I’m a passionate marketer with strong creative and analytical skills, fluent in paid media. I have 5+ years of experience owning end-to-end B2C and B2B marketing campaigns with multi-million dollar budgets. My strengths lie in my communication and project management skills, which allow me to thrive within fast-paced and cross-functional teams. I am also equipped with an analyst's toolkit through an intensive Master's Degree in Marketing Analytics from USC Marshall, which allows me to deepen the impact I am able to make on large-scale campaigns. Personally, I'm driven by a deep-seated passion for sustainability, animal rights and furthering the FemTech space. My strengths include: Digital Marketing: The Trade Desk, Google Ads, FB Ads, Pinterest Ads, LinkedIn Ads & Google Analytics Data Analysis & Visualization: Tableau, Looker Studio & SQL…Data-driven & creative versed. I’m a passionate marketer with strong creative and analytical skills, fluent in paid media. I have 5+ years of experience owning end-to-end B2C and B2B marketing campaigns with multi-million dollar budgets. My strengths lie in my communication and project management skills, which allow me to thrive within fast-paced and cross-functional teams. I am also equipped with an analyst's toolkit through an intensive Master's Degree in Marketing Analytics from USC Marshall, which allows me to deepen the impact I am able to make on large-scale campaigns. Personally, I'm driven by a deep-seated passion for sustainability, animal rights and furthering the FemTech space. My strengths include: Digital Marketing: The Trade Desk, Google Ads, FB Ads, Pinterest Ads, LinkedIn Ads & Google Analytics Data Analysis & Visualization: Tableau, Looker Studio & SQL

Available to hire

Singapore, Singapore

Data-driven & creative versed.

I’m a passionate marketer with strong creative and analytical skills, fluent in paid media. I have 5+ years of experience owning end-to-end B2C and B2B marketing campaigns with multi-million dollar budgets. My strengths lie in my communication and project management skills, which allow me to thrive within fast-paced and cross-functional teams.

I am also equipped with an analyst’s toolkit through an intensive Master’s Degree in Marketing Analytics from USC Marshall, which allows me to deepen the impact I am able to make on large-scale campaigns.

Personally, I’m driven by a deep-seated passion for sustainability, animal rights and furthering the FemTech space.

My strengths include:
Digital Marketing: The Trade Desk, Google Ads, FB Ads, Pinterest Ads, LinkedIn Ads & Google Analytics
Data Analysis & Visualization: Tableau, Looker Studio & SQL

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Programmatic Marketing Specialist at The Trade Desk

July 1, 2023 - April 1, 2026

Led day-to-day trading efforts for a portfolio of 10+ independent agencies with $1M+ monthly budgets, achieving 90% YoY growth across the current book of business. Delivered bi-weekly packing insights and high-impact optimization recommendations to identify incremental opportunities. Ensured platform best practices and consistent execution across multiple channels.

Marketing Operations Specialist at Blue Shield of California

August 1, 2021 - May 1, 2022

Developed multi-channel customer acquisition strategy leveraging paid search, social, and display campaigns; increased inbound traffic by 440% and conversions by 1000%. Managed a $100K monthly digital media budget, focusing on driving brand awareness and engagement among B2B and B2P target markets. Analyzed and synthesized marketing data into weekly dashboards and advised internal and external stakeholders on best-practice digital media optimization strategies. Managed external vendors and onboarding of programmatic display partners.

Marketing Associate at BoConcept

July 1, 2019 - July 1, 2021

Planed and executed paid search, social, and display campaigns, resulting in a 300% increase in website traffic in the first 6 months of paid efforts. Collaborated cross-functionally with sales and design teams to develop email campaigns that drove lead generation, and implemented creative A/B testing strategies to improve newsletter engagement. Created, curated, and managed Instagram and Pinterest content using Adobe Suite; oversaw a 600% increase in Instagram followers over 2 years. Led influencer marketing campaigns and onboarding of 75 partners.