Available to hire
I’m a UX researcher and product designer with 4+ years of experience spanning digital, print, and service design. My foundation in publication, graphic, and exhibition design enables me to craft compelling, human-centered experiences that balance function and narrative.
I simplify complexity, lead research-driven strategies, and create accessible, scalable solutions across sectors—from fintech and legal reform to cultural publishing and branding. I thrive in collaborative environments where thoughtful design drives measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Japanese
Intermediate
Hindi
Advanced
Gujarati
Advanced
Marathi (Marāṭhī)
Intermediate
Italian
Beginner
Work Experience
UX Consultant at Amplified Global
March 1, 2025 - October 3, 2025Conducted UX research and design for digital visual banking contracts in collaboration with the UK Financial Conduct Authority; improved contract comprehension by 42%; delivered wireframes, user flows, and prototypes; collaborated with stakeholders across design, legal, research, and engineering teams.
Independent Designer at Self-Employed
September 1, 2023 - October 3, 2025Created the Khoj Khabar magazine design to enhance reader engagement and reduce costs; developed branding and packaging for Nosh & Co. and Terra; cut production costs by 12% and transport costs by 18%; commissioned to design a book for Weikfield Foods, blending storytelling with heritage.
Lead Graphic & Web Designer at Studio Novel
November 1, 2021 - October 3, 2025Directed visual design for high-profile reports, including the Deathworth legal report on mental health of death-row inmates in India and the Khoj ATSA report; increased readership by 17–29% and reduced print production costs by 12–23%; collaborated on UX and visual redesign of the Khoj brand and website to improve accessibility and engagement by 12–36%.
Lead Designer at Maiden Consultancy & Services
November 1, 2020 - October 3, 2025Developed brand identity and website for Maiden Consultancy & Networks; directed spatial branding for The Ramayana Festival, Mumbai for the Ministry of Tourism; created a brand identity for a psychometric company to reflect its scientific positioning.
Brand Strategist (Consultancy) at Lando Associates
December 31, 2019 - October 3, 2025Contributed to branding strategy and spatial branding for a high-impact city-scale branding project; worked closely with the internal strategy team to conceptualize branding interventions; developed cross-sector branding experience at scale.
Education
Bachelor’s in Design at National Institute of Design, Ahmedabad, India
January 11, 2030 - October 6, 2025Exchange at Politecnico di Milano
January 11, 2030 - October 6, 2025HSC in Arts (Humanities) at Mithibai College of Arts, Mumbai
January 11, 2030 - October 6, 2025Qualifications
Art Directors Club Merit Award
January 1, 2022 - December 31, 2022Communication Arts Design Award
January 1, 2022 - December 31, 2022Kobo rious Green Elephant
January 1, 2015 - December 31, 2015Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Financial Services, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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