Available to hire
I’m Meghan Thorp, a Creative and results-driven Digital Marketing Specialist with 10 years’ experience delivering campaigns and scaling multi-million-pound brands. Skilled in email marketing, digital content strategy and brand storytelling, I bring a track record of driving engagement, revenue growth and customer loyalty. I thrive in collaborative environments, shaping distinctive brand voices that cut through the noise.
My career highlights include a 790% revenue uplift during Black Friday for Reserve Wines via multi-channel campaigns, +16% YoY revenue growth and 8,000+ new subscribers. At Private White VC I helped acquire 22,000 new customers (+28% YoY) and delivered around 3.5M in revenue, while CRM growth reached 77% YoY and overall revenue rose 98% YoY. I enjoy turning technical detail into compelling, accessible messaging and leading cross-functional teams to hit ambitious deadlines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Online Activation Executive at The Hut Group
July 1, 2020 - September 18, 2025Managed online activation initiatives across digital channels, coordinating briefs, assets and reporting, and driving performance improvements through cross-channel collaboration.
D2C Campaign Manager / Online Activation at Pets At Home
March 1, 2021 - September 18, 2025Directed D2C campaigns (in-house and external); briefed, installed, executed and reported; collaborated with the digital marketing team; built landing pages; reduced exit rates and drove revenue.
Marketing Manager at Private White VC
February 28, 2022 - September 18, 2025Delivered cohesive content strategy across all digital marketing channels to drive website traffic and revenue; supported annual brand planning; owned digital communications; developed onboarding, retention and re-engagement journeys.
Head of Partnerships at Private White VC
December 31, 2022 - September 18, 2025Delivered cohesive content strategy across all digital marketing channels; led branding initiatives, relaunch projects, strengthened brand presence and sales; managed partnerships and social campaigns.
Office Manager at REA Group
December 1, 2017 - September 18, 2025Act as the main point of contact for visitors; supported a 70-person team; managed office social calendar; organized events including the Christmas party and REA marketing campaigns.
Fashion and Beauty Assistant at Time In Life Style Hub
January 31, 2016 - September 18, 2025Supported three directors; led multiple projects across fashion and beauty; created editorial content; managed photo shoots and client-facing tasks.
Marketing Manager & Copywriter at Reserve Wines
March 1, 2023 - PresentCreative marketing lead delivering multi-channel campaigns; crafted brand messaging and copy, driving engagement and growth. Led content calendar, collaborated with teams to align messaging with product goals, and supported brand storytelling across channels.
Head of Partnerships at Private White VC
December 1, 2022 - September 18, 2025Owned partnerships and digital marketing strategy; managed all digital communications and onboarding journeys; focused on onboarding, retention and re-engagement across email, SMS and push channels; measured campaign performance and briefed senior stakeholders.
Content & Social Manager at The Hut Group
July 1, 2020 - September 18, 2025Built a cohesive content and social strategy across digital channels; led online activation campaigns; collaborated with marketing to drive traffic and brand presence; reviewed and optimized content calendars and briefs.
Online Activation Executive at Pets At Home
March 1, 2021 - September 18, 2025Managed D2C campaigns (in-house and external); briefed, installed, executed and reported on campaigns; worked cross-channel with the digital marketing team to maximise awareness and drive traffic to PAH.com.
Office Manager at REA Group
December 1, 2017 - September 18, 2025Main point of contact for visitors and guests; supported a 70-person team; managed office calendars, events and internal communications to ensure smooth office operations.
Team Secretary at GKG Group
June 1, 2018 - September 18, 2025Supported executive leadership; managed office calendar, coordinated Christmas party, Melbourne Cup event and REA marketing campaigns; liaised with internal teams to ensure smooth operations.
Fashion and Beauty Assistant at Time In Life Style Hub
January 1, 2016 - September 18, 2025Supported three directors; managed projects for four magazines in a fast-paced role; produced fashion/beauty content for print and online, including photography direction and sourcing; contributed to digital strategy and SEO-friendly content.
Head of Partnerships at Private White VC
December 31, 2022 - September 18, 2025Grew mail revenue YoY, acquired 22K new customers (+28% YoY) and delivered 3.5M in revenue; led multi-channel campaigns and CRM strategy; strengthened brand presence and sales.
Marketing Manager at Private White VC
February 28, 2022 - September 18, 2025Delivered cohesive digital content strategy across all channels, aligned with brand voice; onboarding and retention initiatives; led cross-functional marketing efforts, ensuring consistent tone and messaging.
Online Activation Executive at The Hut Group
July 31, 2020 - September 18, 2025Managed online activation across channels; collaborated with digital marketing teams; led CRM-driven initiatives and project management; oversaw monthly invoicing and new job onboarding.
Online Activation Executive at Pets At Home
March 31, 2021 - September 18, 2025Managed D2C campaigns in-house and externally; implemented quick links and optimized landing pages; reduced exit rates and drove revenue through PPC and site improvements.
Fashion and Beauty Assistant at Time Life Style Hub
January 31, 2016 - September 18, 2025Supported three directors; managed projects, content creation for fashion and beauty; wrote online articles, used WordPress and SEO; coordinated shoots and content calendar.
Office Manager at GK Group
December 31, 2017 - September 18, 2025Main point of contact for visitors; managed office workflow, calendar and events; supported teams and coordinated Christmas party and marketing campaigns.
Team Secretary at GK Group
June 30, 2018 - September 18, 2025Executive PA for Director of Client Services; supported SAP/Dragonfly workflows, invoicing, project management and training across teams.
Education
BA (Hons) Print Journalism (NCTJ Accredited) at Nottingham Trent University
January 11, 2030 - September 18, 2025GCSEs at The County High School Leftwich
January 11, 2030 - September 18, 2025BA (Hons) Print Journalism (NCTJ Accredited) at Nottingham Trent University
January 11, 2030 - September 18, 2025A-Levels at Sir John Deane's College
January 11, 2030 - September 18, 2025GCSEs at The County High School Leftwich
January 11, 2030 - September 18, 2025BA (Hons) Print Journalism (NCTJ Accredited) at Nottingham Trent University
January 11, 2030 - September 18, 2025A-Levels: English Language, Geography, Textiles at Sir John Deane's College
January 11, 2030 - September 18, 2025GCSEs at The County High School Leftwich
January 11, 2030 - September 18, 2025Qualifications
NCTJ Accredited Journalism (BA)
January 11, 2030 - September 18, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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