Megha Shah

Secured new clients by understanding their business needs and developing tailored marketing proposals. Assisted in planning campaign strategies, created pitch decks, and supported content direction to improve brand visibility. Monitored and analyzed campaign performance using Google Analytics, improving ROI by 18% through data-driven optimizations. Developed structured workflows and content templates to improve efficiency in recurring campaigns.

Directed content strategy, social calendars, and audience engagement tactics across multiple industries, increasing platform engagement by 30%. Optimized social posts and email campaigns through A/B testing and targeted messaging based on platform insights. Assessed content and traffic performance using Google Analytics and SEO tools, resulting in a 22% boost in organic reach.

Developed comprehensive social media strategies and maintained detailed posting calendars for multiple brands, ensuring consistent and engaging content delivery across platforms. Led content creation and curation, collaborating with graphic designers to produce visually compelling digital assets aligned with brand guidelines. Managed online reputation and crisis response, monitoring brand mentions and promptly addressing feedback to maintain a positive online presence. Implemented data-driven campaigns, leveraging analytics to evaluate post and campaign performance, contributing to a 4.5%+ engagement rate. Executed end-to-end campaign planning for initiatives like the Iwoman Women’s Day campaign, including influencer collaborations, targeted ads, and cross-functional coordination to meet deadlines and exceed client expectations.