Social media and brand consultant with over five years’ experience working across lifestyle, fashion, hospitality, and founder-led brands. I specialise in Instagram strategy, copywriting, visual direction, and community management, with a strong focus on clarity, consistency, and engagement. I am known for helping brands grow loyal audiences while staying true to their identity, particularly in luxury and personality driven spaces. I work closely with founders and small teams, delivering campaigns independently and with care. My experiences span across MENA and the USA.

Social media and brand consultant with over five years’ experience working across lifestyle, fashion, hospitality, and founder-led brands. I specialise in Instagram strategy, copywriting, visual direction, and community management, with a strong focus on clarity, consistency, and engagement. I am known for helping brands grow loyal audiences while staying true to their identity, particularly in luxury and personality driven spaces. I work closely with founders and small teams, delivering campaigns independently and with care. My experiences span across MENA and the USA.

Available to hire

Social media and brand consultant with over five years’ experience working across lifestyle, fashion, hospitality, and founder-led brands. I specialise in Instagram strategy, copywriting, visual direction, and community management, with a strong focus on clarity, consistency, and engagement.

I am known for helping brands grow loyal audiences while staying true to their identity, particularly in luxury and personality driven spaces. I work closely with founders and small teams, delivering campaigns independently and with care. My experiences span across MENA and the USA.

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Language

English
Fluent

Work Experience

Freelance Social Media Assistant at Love That Clothing
February 1, 2022 - August 1, 2022
Increased followers by 30% in four months by introducing a fresh visual identity and consistent scheduling. Produced Instagram Reels and stories that increased product page click-throughs by 50% during seasonal campaigns. Supported visual planning and campaign asset design using Canva and InShot.
Freelance Social Media & Brand Consultant at Independent / Freelance
August 1, 2022 - Present
Developed and led Instagram strategy & branding for lifestyle and hospitality clients across MENA and the USA; collaborated with founders and creative teams to deliver campaigns while staying true to brand identity.
Social Media Intern at The Burgess Method
June 1, 2020 - October 1, 2020
Visual Merch Intern at Old Khaki
January 1, 2020 - March 1, 2020
Trend Forecasting Intern at The Foschini Group
September 1, 2020 - November 1, 2020
Freelance Social Media & Brand Consultant at Self-employed
August 1, 2022 - February 1, 2025
Deliver ongoing Instagram and brand strategy for lifestyle, fashion, and hospitality clients; work closely with founders and creative teams to develop campaigns and brand voice. Increased followers by 30% in 4 months through a refreshed visual identity and consistent scheduling. Produced Instagram Reels and Stories that increased product page click-throughs by 50% during seasonal campaigns. Supported visual planning and campaign asset design using Canva and InShot.
Visual Merchandising Intern at Old Khaki
January 1, 2020 - March 1, 2020
Supported visual merchandising and store presentation for seasonal campaigns.
Trend Forecasting Intern at The Foschini Group
September 1, 2019 - November 1, 2019
Assisted with trend research and forecasting for seasonal ranges; contributed to product development.

Education

Diploma in Fashion Media, Merchandising and Marketing at FEDISA Fashion School
January 1, 2019 - November 1, 2021
Diploma in Fashion Media, Merchandising and Marketing at Fedisa Fashion School
January 1, 2019 - November 1, 2021
National Senior Certificate at Impaq Distance Learning
January 1, 2014 - December 1, 2018

Qualifications

National Senior Certificate
January 1, 2014 - December 1, 2018
Diploma in Fashion Media, Merchandising and Marketing
January 1, 2019 - December 26, 2025
National Senior Certificate
January 1, 2014 - December 26, 2025
Diploma in Fashion Media, Merchandising and Marketing
January 1, 2019 - November 1, 2021
National Senior Certificate
January 1, 2014 - December 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail