Available to hire
Social media and brand consultant with over five years’ experience working across lifestyle, fashion, hospitality, and founder-led brands. I specialise in Instagram strategy, copywriting, visual direction, and community management, with a strong focus on clarity, consistency, and engagement.
I am known for helping brands grow loyal audiences while staying true to their identity, particularly in luxury and personality driven spaces. I work closely with founders and small teams, delivering campaigns independently and with care. My experiences span across MENA and the USA.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Social Media Assistant at Love That Clothing
February 1, 2022 - August 1, 2022Increased followers by 30% in four months by introducing a fresh visual identity and consistent scheduling. Produced Instagram Reels and stories that increased product page click-throughs by 50% during seasonal campaigns. Supported visual planning and campaign asset design using Canva and InShot.
Freelance Social Media & Brand Consultant at Independent / Freelance
August 1, 2022 - PresentDeveloped and led Instagram strategy & branding for lifestyle and hospitality clients across MENA and the USA; collaborated with founders and creative teams to deliver campaigns while staying true to brand identity.
Social Media Intern at The Burgess Method
June 1, 2020 - October 1, 2020Visual Merch Intern at Old Khaki
January 1, 2020 - March 1, 2020Trend Forecasting Intern at The Foschini Group
September 1, 2020 - November 1, 2020Freelance Social Media & Brand Consultant at Self-employed
August 1, 2022 - February 1, 2025Deliver ongoing Instagram and brand strategy for lifestyle, fashion, and hospitality clients; work closely with founders and creative teams to develop campaigns and brand voice. Increased followers by 30% in 4 months through a refreshed visual identity and consistent scheduling. Produced Instagram Reels and Stories that increased product page click-throughs by 50% during seasonal campaigns. Supported visual planning and campaign asset design using Canva and InShot.
Visual Merchandising Intern at Old Khaki
January 1, 2020 - March 1, 2020Supported visual merchandising and store presentation for seasonal campaigns.
Trend Forecasting Intern at The Foschini Group
September 1, 2019 - November 1, 2019Assisted with trend research and forecasting for seasonal ranges; contributed to product development.
Education
Diploma in Fashion Media, Merchandising and Marketing at FEDISA Fashion School
January 1, 2019 - November 1, 2021Diploma in Fashion Media, Merchandising and Marketing at Fedisa Fashion School
January 1, 2019 - November 1, 2021National Senior Certificate at Impaq Distance Learning
January 1, 2014 - December 1, 2018Qualifications
National Senior Certificate
January 1, 2014 - December 1, 2018Diploma in Fashion Media, Merchandising and Marketing
January 1, 2019 - December 26, 2025National Senior Certificate
January 1, 2014 - December 26, 2025Diploma in Fashion Media, Merchandising and Marketing
January 1, 2019 - November 1, 2021National Senior Certificate
January 1, 2014 - December 1, 2018Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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