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I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.…I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Mehar Kamra

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.…I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Available to hire

I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance.

I currently lead Bell Canada’s Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Advanced

French

Beginner

Work Experience

Marketing Acquisition and Partnership Strategy - Small Business at Bell Canada

June 1, 2024 - Present

Managed stakeholder relationships across 150+ small business sales agents by delivering clear reporting, performance insights, and guidance to improve customer experience and direct channel outcomes; launched Bell’s Small Business Resource Hub and partnership ecosystem reaching 500,000+ businesses; organized eight co-branded events generating 1M+ impressions and $500K+ in shared revenue; oversaw weekly reporting for 3M+ accounts; presented competitive insights and pricing recommendations to leadership.

Founder and Creative Director at The Perfume Story

December 1, 2024 - March 1, 2026

Built and scaled a direct-to-consumer fragrance brand generating $40,000+ in revenue and growing a social community from 0 to 4,500+ followers; managed full customer lifecycle including acquisition, onboarding, support, retention, feedback integration, and post-purchase engagement; engaged with customers at pop-up events and hotel activations; developed email campaigns, product storytelling, and loyalty touchpoints; oversaw product operations, fulfillment, influencer partnerships, and community growth.

AI Operations Strategy at Bell Canada

September 1, 2023 - June 1, 2024

Built an AI-powered operations workstream to centralize governance and accelerate deployment of 45+ AI-driven projects, delivering $100M+ in operational impact; interviewed 20+ project leads to identify alignment gaps and launched the AI Ops Forum, driving a 50% increase in AI-driven engagement across Customer Operations; established Bell’s AI innovation framework including a 12-week AI newsletter and idea desk; evaluated call center transcripts to determine automation ROI, leading to a make-vs-buy decision that achieved $1.8M in savings versus Google's $2M solution; created vision decks and communication frameworks adopted across Customer Operations.

Marketing, Operations and Technical Intern at Bell Canada

May 1, 2022 - September 1, 2022

Trained in call center operations and handled 300+ live E-Chat interactions; designed a sentiment-based churn reduction model using NLU analytics, achieving a 15% decrease in churn across 8 operating units; presented an IVR-driven strategy projected to deliver $2M in annual cost savings by optimizing routing efficiency; received a return offer as a top 5% performer in Bell’s Graduate Program.

President and Vice President at U of T Commerce Association (IBA)

March 1, 2021 - March 1, 2023

Spearheaded UofT’s largest business club, leading a 70+ member executive team to plan and execute 30+ on- and off-campus industry events engaging over 1,000 students; built partnerships with leading firms (KPMG, Deloitte, TD, Bell, Penske, and others) and secured $60K+ in sponsorships; developed internal management and recruitment systems improving cross-functional coordination among seven director teams and enhancing engagement for 3,000+ commerce students.

Marketing & Communications Assistant at Department of Economics & Academic Unit, University of Toronto

March 1, 2021 - April 1, 2023

Redesigned and optimized departmental websites using Drupal to improve user experience, accessibility, and on-brand visual identity — driving a 10% increase in engagement within one month. Developed and executed communication campaigns and digital assets promoting academic initiatives to 10,000+ students and faculty across multiple campuses. Conducted stakeholder research and implemented data-driven content strategies to enhance clarity, accessibility, and alignment between institutional messaging and student needs.