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I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.…I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Mehar Kamra

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.…I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance. I currently lead Bell Canada's Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Available to hire

I am a creative, self-driven social media strategist with a proven track record of growing consumer brand audiences organically across social media platforms, leveraging viral trends, and independently managing content pipelines and performance analytics. I thrive in building and executing data-driven strategies that boost engagement, revenue, and brand resonance.

I currently lead Bell Canada’s Small Business marketing and partnership initiatives, build AI-enabled operations, and have founded The Parfum Story, a direct-to-consumer fragrance brand that grew a community from 0 to 4,500+ followers and generated $40,000+ in revenue. My experience spans product storytelling, customer lifecycle management, influencer partnerships, and experiential promotions, with a proven ability to translate insights into scalable programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Advanced

French

Beginner

Work Experience

Founder and Creative Director at The Perfume Story

December 1, 2024 - March 1, 2026

Built and scaled a direct-to-consumer fragrance brand generating $40,000+ in revenue and growing a social community from 0 to 4,500+ followers; managed full customer lifecycle including acquisition, onboarding, support, retention, feedback integration, and post-purchase engagement; engaged with customers at pop-up events and hotel activations; developed email campaigns, product storytelling, and loyalty touchpoints; oversaw product operations, fulfillment, influencer partnerships, and community growth.

Marketing Acquisition and Partnership Strategy - Small Business at Bell Canada

June 1, 2024 - Present

Managed stakeholder relationships across 150+ small business sales agents by delivering clear reporting, performance insights, and guidance to improve customer experience and direct channel outcomes; launched Bell’s Small Business Resource Hub and partnership ecosystem reaching 500,000+ businesses; organized eight co-branded events generating 1M+ impressions and $500K+ in shared revenue; oversaw weekly reporting for 3M+ accounts; presented competitive insights and pricing recommendations to leadership.

AI Operations Strategy at Bell Canada

September 1, 2023 - June 1, 2024

Built an AI-powered operations workstream to centralize governance and accelerate deployment of 45+ AI-driven projects, delivering $100M+ in operational impact; interviewed 20+ project leads to identify alignment gaps and launched the AI Ops Forum, driving a 50% increase in AI-driven engagement across Customer Operations; established Bell’s AI innovation framework including a 12-week AI newsletter and idea desk; evaluated call center transcripts to determine automation ROI, leading to a make-vs-buy decision that achieved $1.8M in savings versus Google's $2M solution; created vision decks and communication frameworks adopted across Customer Operations.

Marketing, Operations and Technical Intern at Bell Canada

May 1, 2022 - September 1, 2022

Trained in call center operations and handled 300+ live E-Chat interactions; designed a sentiment-based churn reduction model using NLU analytics, achieving a 15% decrease in churn across 8 operating units; presented an IVR-driven strategy projected to deliver $2M in annual cost savings by optimizing routing efficiency; received a return offer as a top 5% performer in Bell’s Graduate Program.

Marketing & Communications Assistant at Department of Economics & Academic Unit, University of Toronto

March 1, 2021 - April 1, 2023

Redesigned and optimized departmental websites using Drupal to improve user experience, accessibility, and on-brand visual identity — driving a 10% increase in engagement within one month. Developed and executed communication campaigns and digital assets promoting academic initiatives to 10,000+ students and faculty across multiple campuses. Conducted stakeholder research and implemented data-driven content strategies to enhance clarity, accessibility, and alignment between institutional messaging and student needs.

President and Vice President at U of T Commerce Association (IBA)

March 1, 2021 - March 1, 2023

Spearheaded UofT’s largest business club, leading a 70+ member executive team to plan and execute 30+ on- and off-campus industry events engaging over 1,000 students; built partnerships with leading firms (KPMG, Deloitte, TD, Bell, Penske, and others) and secured $60K+ in sponsorships; developed internal management and recruitment systems improving cross-functional coordination among seven director teams and enhancing engagement for 3,000+ commerce students.