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I’m a marketing strategist who thrives where storytelling meets data. I lead multi-location campaigns for dealership partners, turning analytics into creative, measurable growth. With a background in Information Design, I bring strong visual storytelling and creative direction to marketing strategy—crafting campaigns across search, social, email, and web that engage audiences and drive results.…I’m a marketing strategist who thrives where storytelling meets data. I lead multi-location campaigns for dealership partners, turning analytics into creative, measurable growth. With a background in Information Design, I bring strong visual storytelling and creative direction to marketing strategy—crafting campaigns across search, social, email, and web that engage audiences and drive results.

Melani Blazun

Marketing Strategist, Marketer, Brand Strategist, +2

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I’m a marketing strategist who thrives where storytelling meets data. I lead multi-location campaigns for dealership partners, turning analytics into creative, measurable growth. With a background in Information Design, I bring strong visual storytelling and creative direction to marketing strategy—crafting campaigns across search, social, email, and web that engage audiences and drive results.…I’m a marketing strategist who thrives where storytelling meets data. I lead multi-location campaigns for dealership partners, turning analytics into creative, measurable growth. With a background in Information Design, I bring strong visual storytelling and creative direction to marketing strategy—crafting campaigns across search, social, email, and web that engage audiences and drive results.

Available to hire

I’m a marketing strategist who thrives where storytelling meets data. I lead multi-location campaigns for dealership partners, turning analytics into creative, measurable growth.

With a background in Information Design, I bring strong visual storytelling and creative direction to marketing strategy—crafting campaigns across search, social, email, and web that engage audiences and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Account Manager at Auto Canada

September 1, 2024 - Present

Advised dealership leadership on marketing investment, strategy, and campaign performance across 15 locations, managing $20K–$90K monthly budgets across multi-channel campaigns. Reduced cost-per-lead from $120 to $45 by implementing always-on inventory marketing campaigns. Drove 60% year-over-year growth for a dealership location through integrated initiatives (targeted e-blasts, website pop-ups, inventory overlays, and web banner promotions). Led integrated campaigns across Google Ads, Meta, email, websites, and SMS. Analyzed performance reports to identify gaps and advised store-level operational improvements; coordinated media, web, and creative teams to optimize campaigns.

Marketing Coordinator at Auto Canada

October 1, 2023 - September 30, 2024

Managed marketing execution across 14–33 dealerships, coordinating 50–100 campaigns per month. Reviewed and approved campaign creatives driving 40,000+ monthly digital sessions. Improved workflow efficiency by restructuring creative briefs and project tickets. Expanded responsibilities into strategy and client communication, leading to promotion.

Communications Consultant at Silver Linings Foundation

April 1, 2022 - November 1, 2024

Led social media content creation and visual communications using Canva, driving an 18% increase in Instagram engagement and 23.7% increase on LinkedIn. Conducted in-depth social analytics and reporting, informing content strategy and contributing to a 20.85% overall engagement increase over nine months. Maintained brand consistency across all communications while proactively managing content schedules and deadlines. Implemented hands-on engagement strategies to foster community connection and brand awareness.

Information Designer at The Pivot Group

April 1, 2022 - Present

Translated complex datasets into visually engaging, easy-to-understand graphics, infographics, personas, and presentations using Adobe Creative Suite. Adapted design approaches to meet varying project needs, earning increased responsibility due to consistent quality and reliability.