Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Melanie Garza, a content producer and social media strategist based in Edinburg, Texas. I graduated from The University of Texas Rio Grande Valley with a BA in Mass Communication with a focus on Advertising & Public Relations and a marketing minor,. Over the past several years, I’ve partnered with Ropa Americana, The Circle PR, Don Donuts, and the McAllen Economic Development Corporation to create compelling campaigns, manage content calendars, and design promotional materials. I’m fluent in English and Spanish, proficient in Canva and Adobe Creative Suite, and I’m always excited to help brands connect with their communities online.…Hi, I’m Melanie Garza, a content producer and social media strategist based in Edinburg, Texas. I graduated from The University of Texas Rio Grande Valley with a BA in Mass Communication with a focus on Advertising & Public Relations and a marketing minor,. Over the past several years, I’ve partnered with Ropa Americana, The Circle PR, Don Donuts, and the McAllen Economic Development Corporation to create compelling campaigns, manage content calendars, and design promotional materials. I’m fluent in English and Spanish, proficient in Canva and Adobe Creative Suite, and I’m always excited to help brands connect with their communities online.

Melanie Garza

Content Producer, Content Creator, Video Editor, +2





Hi, I’m Melanie Garza, a content producer and social media strategist based in Edinburg, Texas. I graduated from The University of Texas Rio Grande Valley with a BA in Mass Communication with a focus on Advertising & Public Relations and a marketing minor,. Over the past several years, I’ve partnered with Ropa Americana, The Circle PR, Don Donuts, and the McAllen Economic Development Corporation to create compelling campaigns, manage content calendars, and design promotional materials. I’m fluent in English and Spanish, proficient in Canva and Adobe Creative Suite, and I’m always excited to help brands connect with their communities online.…Hi, I’m Melanie Garza, a content producer and social media strategist based in Edinburg, Texas. I graduated from The University of Texas Rio Grande Valley with a BA in Mass Communication with a focus on Advertising & Public Relations and a marketing minor,. Over the past several years, I’ve partnered with Ropa Americana, The Circle PR, Don Donuts, and the McAllen Economic Development Corporation to create compelling campaigns, manage content calendars, and design promotional materials. I’m fluent in English and Spanish, proficient in Canva and Adobe Creative Suite, and I’m always excited to help brands connect with their communities online.

Available to hire

Hi, I’m Melanie Garza, a content producer and social media strategist based in Edinburg, Texas. I graduated from The University of Texas Rio Grande Valley with a BA in Mass Communication with a focus on Advertising & Public Relations and a marketing minor,.

Over the past several years, I’ve partnered with Ropa Americana, The Circle PR, Don Donuts, and the McAllen Economic Development Corporation to create compelling campaigns, manage content calendars, and design promotional materials. I’m fluent in English and Spanish, proficient in Canva and Adobe Creative Suite, and I’m always excited to help brands connect with their communities online.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Content Producer at Ropa Americana

February 1, 2025 - September 1, 2025

Independently produced, filmed, edited, and published fashion-focused content across social media; designed promotional graphics; managed Instagram; provided direct customer service via WhatsApp; developed content strategies for small business owners and entrepreneurs interested in sourcing inventory.

Social Media & Engagement Coordinator at Join The Circle PR

January 1, 2023 - Present

Attracted and engaged patrons to local businesses; collaborated with promoters to create engaging content and promotional materials for social media; utilized marketing strategies to increase customer engagement and sales; developed promotional campaigns to enhance visibility and attendance of local events; contributed to growth in small businesses within a timeframe.

Social Media Content Specialist at Don Donuts

May 1, 2023 - January 1, 2024

Developed and implemented content strategies; coordinated events to boost sales and create a memorable customer experience; managed publication of content across platforms; fostered online community; conducted in-depth market research to identify effective marketing strategies; created a comprehensive marketing plan including a one-month content calendar.

Project Manager at McAllen Economic Development Corporation

January 1, 2024 - May 1, 2024

Developed a marketing strategy with market research, SWOT analysis, and strategic recommendations; designed and managed a content calendar with over 30 posts; PowerPoint development for final project; community engagement; campaign development focusing on social media engagement, influencer partnerships, and community events to boost brand presence.