Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I'm Melanie, a bilingual Strategic Digital Marketing Leader with extensive experience driving growth through impactful digital campaigns in both B2B and B2C markets. I specialize in leading cross-functional teams, developing data-driven strategies, and managing multimillion-dollar marketing budgets to boost brand visibility and customer acquisition. I enjoy working with omnichannel marketing, paid media campaigns, SEO, and analytics to create compelling digital experiences. Whether it’s launching new brands regionally or pioneering digital marketing functions, I’m passionate about leveraging data and emerging technologies to deliver measurable results and help brands grow.…Hi! I'm Melanie, a bilingual Strategic Digital Marketing Leader with extensive experience driving growth through impactful digital campaigns in both B2B and B2C markets. I specialize in leading cross-functional teams, developing data-driven strategies, and managing multimillion-dollar marketing budgets to boost brand visibility and customer acquisition. I enjoy working with omnichannel marketing, paid media campaigns, SEO, and analytics to create compelling digital experiences. Whether it’s launching new brands regionally or pioneering digital marketing functions, I’m passionate about leveraging data and emerging technologies to deliver measurable results and help brands grow.

Melanie Vitto

Digital Marketer, Marketing Strategist, Marketing Analyst, +2





Hi! I'm Melanie, a bilingual Strategic Digital Marketing Leader with extensive experience driving growth through impactful digital campaigns in both B2B and B2C markets. I specialize in leading cross-functional teams, developing data-driven strategies, and managing multimillion-dollar marketing budgets to boost brand visibility and customer acquisition. I enjoy working with omnichannel marketing, paid media campaigns, SEO, and analytics to create compelling digital experiences. Whether it’s launching new brands regionally or pioneering digital marketing functions, I’m passionate about leveraging data and emerging technologies to deliver measurable results and help brands grow.…Hi! I'm Melanie, a bilingual Strategic Digital Marketing Leader with extensive experience driving growth through impactful digital campaigns in both B2B and B2C markets. I specialize in leading cross-functional teams, developing data-driven strategies, and managing multimillion-dollar marketing budgets to boost brand visibility and customer acquisition. I enjoy working with omnichannel marketing, paid media campaigns, SEO, and analytics to create compelling digital experiences. Whether it’s launching new brands regionally or pioneering digital marketing functions, I’m passionate about leveraging data and emerging technologies to deliver measurable results and help brands grow.

Available to hire

Hi! I’m Melanie, a bilingual Strategic Digital Marketing Leader with extensive experience driving growth through impactful digital campaigns in both B2B and B2C markets. I specialize in leading cross-functional teams, developing data-driven strategies, and managing multimillion-dollar marketing budgets to boost brand visibility and customer acquisition.

I enjoy working with omnichannel marketing, paid media campaigns, SEO, and analytics to create compelling digital experiences. Whether it’s launching new brands regionally or pioneering digital marketing functions, I’m passionate about leveraging data and emerging technologies to deliver measurable results and help brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Regional Digital Marketing Manager, LATAM at Spectrum Brands

January 1, 2021 - Present

Lead regional marketing strategy for top-tier consumer brands across Latin American markets. Collaborated with brand teams to develop omnichannel marketing plans including paid media, content creation, SEO, and email campaigns. Managed and optimized advertising across Google DemandGen, Performance Max, YouTube, Meta & TikTok, performing A/B testing for creative and audience targeting. Oversaw marketing performance tracking using Google Analytics and platform dashboards, leveraging insights to recommend strategic growth opportunities. Partnered with e-commerce teams to improve the digital customer journey and increase conversions. Directed content strategy including blogs, UGC, videos, and influencer integrations. Led end-to-end SEO strategy to boost organic search visibility and engagement.

Digital Marketing Manager, Multiple Markets at Builders First Source (formerly Stock Building Supply/BMC)

January 1, 2021 - July 15, 2025

Directed digital marketing strategy for regional business units, focusing on customer acquisition, upsell, and retention across B2B channels. Planned and launched SEM and PPC campaigns on platforms like Google Ads, YouTube, and Meta, improving CTR and lead-to-sale conversions by 15% within 6 months through audience targeting, A/B testing, and landing page optimization. Executed full cycle campaign optimization resulting in reduced cost-per-lead. Developed SEO roadmaps leveraging SEMrush and local SEO tactics to improve organic traffic. Created omnichannel marketing assets such as product launch kits, loyalty content, newsletters, and sales tools to enhance engagement. Provided campaign performance reporting with actionable insights. Acted as a digital channel expert advising teams and executives on platform innovation and performance marketing strategies.

Marketing Project Manager (Contractor) at Schawk! / Anthem Worldwide

December 31, 2014 - July 15, 2025

Led marketing project management for Herbalife, coordinating timelines, budgets, and cross-functional execution across print, digital, and packaging channels. Collaborated with clients to define project scope aligned with campaign goals. Managed day-to-day execution of creative assets including email, social media, ads, and photography, ensuring brand compliance and timely delivery. Coordinated creative resources such as copy, design, translation, and production and managed legal, brand, and proofing reviews for quality and regulatory compliance.

Direct Response Marketing Manager (Contractor) at Kaiser Permanente

January 1, 2013 - July 15, 2025

Led multichannel direct marketing campaigns including email and direct mail to drive member acquisition and engagement. Managed campaign media plans ensuring strategic and budget alignment. Created detailed campaign briefs and coordinated with agencies for tactical execution. Collaborated with analytics teams to evaluate campaign performance, implement test-and-learn strategies, and enhance conversion rates. Introduced personalized customer rate communications that improved response rates.

Marketing Analyst at Ryder Logistics

January 1, 2012 - July 15, 2025

Developed national marketing programs generating over $4M in incremental revenue and 300+ qualified leads. Led a team of three and delivered monthly sales enablement and marketing training programs.

Marketing Manager at The Campins Company

January 1, 2010 - July 15, 2025

Oversaw national lead generation campaigns, promotional events, and marketing partnerships.

Account Executive at Marca Hispanic

January 1, 2008 - July 15, 2025

Executed multi-channel campaigns for clients including Moen Latin America and Rite Aid, supporting agency-client delivery.