Conceptual, creative, organized designer with expertise in Human-Centered Design, putting user needs at the forefront of the design process. In-depth understanding of design systems, layout, print, brand identity, digital/website design, UI/UX design, advertising, typography, packaging, photography, color theory. Experience in both an agency and corporate environment. Fluent in Adobe Creative Suite, Creative Cloud, InDesign, Illustrator, Photoshop, PremierPro, Adobe Express, Adobe Firefly, Miro, Microsoft Office, PowerPoint, Word, Excel, Figma (knowledge)…

Melissa Clarke

PRO

Conceptual, creative, organized designer with expertise in Human-Centered Design, putting user needs at the forefront of the design process. In-depth understanding of design systems, layout, print, brand identity, digital/website design, UI/UX design, advertising, typography, packaging, photography, color theory. Experience in both an agency and corporate environment. Fluent in Adobe Creative Suite, Creative Cloud, InDesign, Illustrator, Photoshop, PremierPro, Adobe Express, Adobe Firefly, Miro, Microsoft Office, PowerPoint, Word, Excel, Figma (knowledge)…

Available to hire

Conceptual, creative, organized designer with expertise in Human-Centered Design, putting user needs at the forefront of the design process. In-depth understanding of design systems, layout, print, brand identity, digital/website design, UI/UX design, advertising, typography, packaging, photography, color theory. Experience in both an agency and corporate environment. Fluent in Adobe Creative Suite, Creative Cloud, InDesign, Illustrator, Photoshop, PremierPro, Adobe Express, Adobe Firefly, Miro, Microsoft Office, PowerPoint, Word, Excel, Figma (knowledge)

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Art Director at BlueCross BlueShield of Tennessee
September 30, 2025 - September 30, 2025
Direct creative strategy, design, and execution of member-focused communications across digital, print, and multimedia platforms for BlueCare Tennessee (Medicaid line of business). Manage multiple projects from ideation to production, adhering to government mandates, design system, brand guidelines, and proper use of assets. Translate complex information into clear, engaging visual solutions to improve member understanding and engagement. Maintain business partner relations to determine project scope and messaging. Provide art direction to Designers; collaborate with Copywriters, Project Management and Planning to guide the creative process from concept through production. Shoot and produce educational talking-head content on iPhone; edit footage in Adobe Premiere Pro with color correction, audio enhancement, and motion graphics for polished final results. Conceptualize classroom murals for BlueSky Tech Institute Foundation program.
Art Director at Adams + Fairway Outdoor Advertising
September 30, 2018 - September 30, 2018
Concept and design billboard campaigns based on briefs; mentor Graphic Designer; train new Account Executives on advertising concepts and how to provide high-quality creative briefs; maintain high standards for creative briefs; raise the bar for outdoor advertising aesthetics in the market; meet with clients to learn about their business and develop effective campaigns; check client-supplied files for size and format; track workflow and workload; prepare production files and upload for printers.
Senior Graphic Designer at Noventis
July 31, 2016 - July 31, 2016
Freelance art direction, concept and design for Noventis’ new website; design and layout a multi-page annual report and all pertaining infographics; collaborate with the Writer and Marketing Director to design Shareholder’s interactive presentation; engaged in all stages of projects, from concept to completion.
Senior Graphic Designer at Weatherford
February 28, 2015 - February 28, 2015
Concept, design, execute and manage collateral material for product lines, campaigns, trade-shows, while adhering to brand guidelines. Develop materials such as brochures, micro-sites, trade-show booths. Collaborate with Writers, Photographers and Illustrators on projects to meet strategic objectives. Engaged in all stages of projects, from concept to completion.
Art Director at Tangelo Ideas
June 30, 2012 - June 30, 2012
Art direction, concept and graphic design for all advertising, direct mail, interactive/web designs, billboards, email blasts, point-of-purchase materials, packaging, brochures, web banners, vehicle wrap design. Engaged in all stages of projects, from concept to completion. Provide support and inspiration to Graphic Designers.
Art Director at Kelley Swofford Roy, Inc
January 31, 2008 - January 31, 2008
Design effective advertising concepts for clients. Generate a range of creative designs for corporate advertising, direct mail, email blasts, point-of-purchase materials, brochures, web banners, vehicle wrap design, billboards, trade-show booths. Gain an understanding of the target audience and business the advertisement is aimed for. Maintain a close working relationship with the Creative Director and Copywriter to form a productive creative partnership. Engaged in all stages of projects from initial concepts to the finished product. Ensure deadlines are efficiently met.
Design Manager at Marcus Evans
August 1, 2004 - September 29, 2006
Manage and provide leadership, motivation and support to junior Graphic Designers. Provide regular channels of communication between Designers and their assigned business sectors. Communicate ideas with the Marketing and Production teams for effective and efficient development of creative concepts and execution of wide range of projects, including logos, brochures, catalogs, filming, video editing, web banners, signage, advertisements, flyers, newsletters. Ensured all printable material was set correctly for the presses. Ensured the company’s brand was followed properly and presented throughout the production of all electronic and printed materials. Responsible for appearance of branded Sales and Marketing materials at Summit and Conference events held in North America.
Art Director at BlueCross BlueShield of Tennessee
September 1, 2025 - September 1, 2025
Direct creative strategy, design, and execution of member-focused communications across digital, print, and multimedia platforms for BlueCare Tennessee (Medicaid line of business). Manage multiple projects from ideation to production, adhere to government deadlines, the design system, brand guidelines and asset usage. Translate complex information into clear visual solutions to improve member experience, understanding and engagement. Maintain Business Partner relations to determine project scope and messaging. Provide art direction to Designers; collaborate with Copywriters, Project Management and Planning to guide the creative process from concept through production. Shoot and edit educational talking-head content using iPhone; edit footage in Adobe Premiere Pro with color correction, audio enhancement, and motion graphics. Concept, art direct and collaborate to create classroom murals for BlueCross BlueShield of Tennessee Foundation's BlueSky Tech Institute.
Art Director at Adams + Fairway Outdoor Advertising
September 1, 2018 - September 1, 2018
Concept and design billboard campaigns based on creative briefs submitted by Account Executives. Mentor Graphic Designer and cultivate their talents. Train new Account Executives on advertising concepts and high-quality briefs. Maintain high standards for creative briefs and all creative. Raise the bar for the aesthetic and conceptual level of outdoor advertising in the market and industry. Meet with clients to learn about their business and develop effective outdoor advertising campaigns. Check client-supplied files for size and format. Track workflow and workload. Prepare production files and upload for printers.
Senior Graphic Designer at Noventis
July 1, 2016 - July 1, 2016
Freelance art direction, concept and design Noventis’ new website; design and layout a multi-page annual report and all pertaining infographics. Collaborate with the Writer and Marketing Director to design and develop Shareholder’s interactive presentation. Engaged in all stages of projects, from concept to completion.
Senior Graphic Designer at Weatherford
February 1, 2015 - February 1, 2015
Concept, design, execute and manage collateral material for product lines, campaigns, trade-shows, while adhering to brand guidelines. Develop materials such as brochures, micro-sites, trade-show booths. Collaborate with Writers, Photographers and Illustrators on projects to meet strategic objectives. Engaged in all stages of projects, from concept to completion.
Art Director at Tangelo Ideas
June 1, 2012 - June 1, 2012
Art direction, concept and graphic design for all advertising, direct mail, interactive/web designs, billboards, email blasts, point-of-purchase materials, packaging, brochures, web banners, vehicle wrap design. Engaged in all stages of projects, from concept to completion. Provide support and inspiration to Graphic Designers.
Art Director at Kelley Swofford Roy, Inc
January 1, 2008 - January 1, 2008
Design effective advertising concepts for clients. Generate a range of creative designs for corporate advertising, direct mail, email blasts, point-of-purchase materials, brochures, web banners, vehicle wrap design, billboards, trade-show booths. Gain an understanding of the target audience and business the advertising is aimed for. Maintain a close working relationship with the Creative Director and Copywriter to form a productive creative partnership. Engaged in all stages of projects from initial concepts to the finished product. Ensure deadlines are efficiently met.
Design Manager at Marcus Evans
September 1, 2006 - September 1, 2006
Manage and provide leadership, motivation and support to junior Graphic Designers. Provide regular channels of communication between Designers and their assigned business sectors. Communicate ideas with the Marketing and Production teams for effective and efficient development of creative concepts and execution of wide range of projects, including logos, brochures, catalogs, filming, video editing, web banners, email blasts, signage, advertisements, flyers, postcards, newsletters. Ensure printable material is set correctly for the presses. Ensure the company’s brand is followed properly and presented throughout the production of all electronic and printed materials. Responsible for appearance of branded Sales and Marketing materials at Summit and Conference events held in North America.

Education

Bachelor of Fine Arts — Communication Design at Texas State University San Marcos, TX
November 30, 0002 - July 1, 2004
Bachelor of Fine Arts — Communication Design at Texas State University, San Marcos
January 11, 2030 - July 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Education, Other, Retail

Skills

Experience Level