I am a Graphic Designer with over 7 years of experience specializing in branding, UI/UX, and digital product design across various industries. I'm passionate about creating scalable design systems and delivering user-centered visual experiences that drive impactful results. Skilled in Adobe Creative Suite, Figma, Shopify, and Klaviyo, I thrive in multi-disciplinary environments, collaborating across teams to maintain brand consistency while meeting tight deadlines. Throughout my career, I have successfully delivered brand designs for corporate clients, led product launch creative direction, and designed multi-platform digital content that boosts audience engagement and brand growth. My work balances creativity and strategic thinking, ensuring cohesive storytelling and meaningful customer experiences at every touchpoint.…

Melissa Contreras Arellana

I am a Graphic Designer with over 7 years of experience specializing in branding, UI/UX, and digital product design across various industries. I'm passionate about creating scalable design systems and delivering user-centered visual experiences that drive impactful results. Skilled in Adobe Creative Suite, Figma, Shopify, and Klaviyo, I thrive in multi-disciplinary environments, collaborating across teams to maintain brand consistency while meeting tight deadlines. Throughout my career, I have successfully delivered brand designs for corporate clients, led product launch creative direction, and designed multi-platform digital content that boosts audience engagement and brand growth. My work balances creativity and strategic thinking, ensuring cohesive storytelling and meaningful customer experiences at every touchpoint.…

Available to hire

I am a Graphic Designer with over 7 years of experience specializing in branding, UI/UX, and digital product design across various industries. I’m passionate about creating scalable design systems and delivering user-centered visual experiences that drive impactful results. Skilled in Adobe Creative Suite, Figma, Shopify, and Klaviyo, I thrive in multi-disciplinary environments, collaborating across teams to maintain brand consistency while meeting tight deadlines.

Throughout my career, I have successfully delivered brand designs for corporate clients, led product launch creative direction, and designed multi-platform digital content that boosts audience engagement and brand growth. My work balances creativity and strategic thinking, ensuring cohesive storytelling and meaningful customer experiences at every touchpoint.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer and Creative Project Manager at @melymedrano (Nuevo león - México)
January 1, 2024 - January 31, 2025
Designed Shopify product pages, mockups, and store visuals. Created email templates and campaigns to boost customer engagement. Developed podcast graphics, cover art, and promotional materials. Designed engaging social media stories and content aligned with the brand. Created designs for merchandise, packaging, and physical products. Collaborated on product launches and creative direction with the brand owner.
Graphic Designer (Freelance) / Video Editor and Animator / Social Media Designer at Nuevos Artistas (Barranquilla - Colombia)
February 1, 2021 - August 31, 2023
Developed and implemented strong brand identities, ensuring consistency across all platforms. Designed branding assets, including logos, color palettes, typography, and brand guidelines. Designed promotional materials for webinars and digital events, including slide decks and landing pages. Produced marketing assets for online and offline campaigns, such as social media ads and brochures. Collaborated with corporate clients to deliver strategic and impactful design solutions. Managed multiple projects efficiently, meeting deadlines and maintaining high-quality standards.
Graphic and Brand Designer at Grupo Lyown (Freelance)
June 1, 2025 - Present
Delivered brand design services to 3+ corporate clients, enhancing market positioning and visual identity. Created 200+ social media graphics and marketing assets, increasing client engagement. Developed brand guidelines to ensure 95% consistency across all platforms. Collaborated with Lyown teams to manage client needs, achieving 100% on-time project delivery.
Graphic Designer and Project Management at Mely Medrano
January 31, 2025 - July 28, 2025
Designed Shopify pages, email campaigns, and social media content, supporting 5–6 brand identities per product launch. Created podcast graphics, merchandise, and packaging to enhance brand presence and customer engagement. Collaborated on product launches and creative direction with the brand owner to drive consistent, strategic branding.
Graphic Designer at Autopublicación.com (Freelance)
April 30, 2024 - July 28, 2025
Created motion graphics and edited 40+ videos for courses, promotions, and client success stories, enhancing visual storytelling and engagement. Designed YouTube thumbnails, social media visuals, landing pages, and ads to drive audience attraction and brand consistency. Developed and maintained project branding, collaborating to communicate complex messages clearly and support Latin American entrepreneurs.
Graphic and Brand Designer at Grupo Lyown (Freelance)
June 1, 2025 - Present
Delivered brand design services to over 3 corporate clients, enhancing their visual identity and market positioning. Created more than 25 social media graphics and marketing assets, increasing client engagement by up to 35%. Developed detailed brand guidelines to ensure 95% consistency across digital and print platforms. Collaborated with cross-functional teams to meet client requirements and achieve 100% on-time project delivery.
Graphic Designer and Project Management at Mely Medrano (Remote)
January 31, 2025 - August 23, 2025
Led creative direction for multiple product launches with full brand identity development, Shopify store design, and product packaging, resulting in campaigns sold out within 24 hours. Designed and executed multi-platform content strategies including email campaigns with Klaviyo and podcast visuals that boosted Spotify traffic and generated over 100 organic followers and viral content with 600K+ views. Branded a corporate conference with 80+ attendees, creating event identity, Shopify store, and landing pages; analyzed sales data to optimize future events. Collaborated closely with the brand founder to ensure cohesive storytelling and emotional resonance across customer touchpoints.
Graphic Designer at Autopublicacion (Freelance)
April 30, 2024 - August 23, 2025
Created over 40 motion graphics and video edits for courses, promotional content, and client success stories to enhance storytelling and engagement. Designed YouTube thumbnails, social media visuals, landing pages, and advertisements aimed at audience attraction and brand consistency. Developed and upheld project branding, working collaboratively to communicate complex messages clearly and support Latin American entrepreneurs.

Education

Bachelor Graphic Design Degree at Universidad del norte de Barranquila
June 15, 2014 - November 22, 2019
Master Web Design at CEI y Universidad de Udima
May 12, 2025 - May 1, 2026
Bachelor’s Degree at Universidad del Norte
January 1, 2014 - December 31, 2019
Bachelor's Degree at Universidad del Norte, Barranquilla - Colombia
January 1, 2015 - December 31, 2019
Bachelor's Degree in Graphic Design at Universidad del Norte, Barranquilla - Colombia
January 11, 2030 - January 1, 2019
English and IELTS course at International House (Malta)
January 11, 2030 - August 23, 2025

Qualifications

Brand Design Mastery
January 1, 2023 - December 31, 2023
Web Design - Becoming a Professional
January 1, 2023 - December 31, 2023
Email Marketing and ManyChat Course
January 1, 2023 - December 31, 2023
English and IELTS course
January 1, 2024 - December 31, 2024

Industry Experience

Education, Media & Entertainment, Wholesale & Distribution, Professional Services, Retail, Other, Software & Internet, Consumer Goods
    uniE621 Sesiones grupales
    In this project, we developed email marketing strategies and social media stories to reconnect with clients and promote our wellness product. Available on Shopify, clients could access all product details. They received key resources, including a workbook, slides, Mely’s guidance, and unlimited program access.…
    uniE621 Conference Elegir es mi poder (podcast)
    These were some of the advertising pieces from the "Encuentro elegir es mi poder 2024" event that we used so all participants could experience them during the gathering.…
    uniE621 Elevando mi vida en todos los sentidos
    This project focused on creating a bundle of four groups' recording sessions designed to help people improve their lives and build their businesses with mental resilience. We developed three Marketing strategies: using podcast episodes to promote the product, leveraging email marketing with storytelling, and sharing Instagram stories featuring testimonials from some of our followers…
    uniE621 Encuentro Elegir es mi poder Merch
    We designed these products using the branding from 'Encuentro Elegir es mi Poder 2024.' I developed the branding and product concept alongside my team. The merchandise was created to inspire people daily to trust in themselves.…
    uniE621 Una vida de lujo brand project
    This project focuses on group sessions designed to help individuals cultivate self-awareness and resilience in their daily lives. “Una vida de lujo” was created to provide practical tools for navigating different situations, fostering mental strength, and enhancing overall well-being. The branding and color palette were carefully selected to reflect the client's vision, capturing the sense of peace and mindfulness found in everyday moments.…
    uniE621 Elegir es mi poder conferencia
    In this project, we developed a unique creative campaign that included email marketing, branding, product strategies, merch and I was the creative project manager. The conference featured many thoughtful details, such as welcome cards, gift messages, tickets, and a follow-up process for our clients. A total of 80 attendees participated in the event.…