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I'm Melissa Fuentes Henkel, a senior product designer with 8+ years of end-to-end UX/UI experience across responsive web, web apps, and mobile products. I design clear, usable flows for complex problems (wireframing, prototyping, and shipping polished UI) in close collaboration with Product Managers and engineers. I'm especially passionate about turning user research and product signals into well-crafted interfaces and interaction patterns that feel intuitive and hold up at scale. From building and maintaining design systems to running usability tests and iterating on high-fidelity designs, I bring strong visual and interaction craft to fast-moving teams across B2B SaaS, fintech, enterprise platforms, and e-commerce.…I'm Melissa Fuentes Henkel, a senior product designer with 8+ years of end-to-end UX/UI experience across responsive web, web apps, and mobile products. I design clear, usable flows for complex problems (wireframing, prototyping, and shipping polished UI) in close collaboration with Product Managers and engineers. I'm especially passionate about turning user research and product signals into well-crafted interfaces and interaction patterns that feel intuitive and hold up at scale. From building and maintaining design systems to running usability tests and iterating on high-fidelity designs, I bring strong visual and interaction craft to fast-moving teams across B2B SaaS, fintech, enterprise platforms, and e-commerce.

MELISSA FUENTES HENKEL

Product Designer, UX Designer, UI Designer, +1

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I'm Melissa Fuentes Henkel, a senior product designer with 8+ years of end-to-end UX/UI experience across responsive web, web apps, and mobile products. I design clear, usable flows for complex problems (wireframing, prototyping, and shipping polished UI) in close collaboration with Product Managers and engineers. I'm especially passionate about turning user research and product signals into well-crafted interfaces and interaction patterns that feel intuitive and hold up at scale. From building and maintaining design systems to running usability tests and iterating on high-fidelity designs, I bring strong visual and interaction craft to fast-moving teams across B2B SaaS, fintech, enterprise platforms, and e-commerce.…I'm Melissa Fuentes Henkel, a senior product designer with 8+ years of end-to-end UX/UI experience across responsive web, web apps, and mobile products. I design clear, usable flows for complex problems (wireframing, prototyping, and shipping polished UI) in close collaboration with Product Managers and engineers. I'm especially passionate about turning user research and product signals into well-crafted interfaces and interaction patterns that feel intuitive and hold up at scale. From building and maintaining design systems to running usability tests and iterating on high-fidelity designs, I bring strong visual and interaction craft to fast-moving teams across B2B SaaS, fintech, enterprise platforms, and e-commerce.

Available to hire

I’m Melissa Fuentes Henkel, a senior product designer with 8+ years of end-to-end UX/UI experience across responsive web, web apps, and mobile products. I design clear, usable flows for complex problems (wireframing, prototyping, and shipping polished UI) in close collaboration with Product Managers and engineers.

I’m especially passionate about turning user research and product signals into well-crafted interfaces and interaction patterns that feel intuitive and hold up at scale. From building and maintaining design systems to running usability tests and iterating on high-fidelity designs, I bring strong visual and interaction craft to fast-moving teams across B2B SaaS, fintech, enterprise platforms, and e-commerce.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

UX Design Lead – E-commerce Numu Market- Locally Sourced Organic Market at Numu Market

September 1, 2024 - Present

Act as strategic design lead across the e-commerce site to improve usability and conversion rate optimization. Own end-to-end user journeys using research and interviews, create personas and user flows, deliver wireframes and high-fidelity prototypes, and iterate with behavioral data and qualitative insights. Measure impact via feedback loops (surveys, user interviews, NPS tracking) and translate findings into prioritized design iterations that balance unit economics with user experience. Collaborate with stakeholders using the EOS framework to align priorities and socialize design insights to accelerate growth initiatives.

Supervising Senior UX/UI Designer at EY Design Studio LAN

October 1, 2023 - August 1, 2024

Serve as strategic design lead within project squads, shaping product vision with Product Managers and engineers for enterprise and startup clients. Lead end-to-end design ownership including research, usability testing, personas, flows, interaction design, and high-fidelity Figma prototypes. Run co-research initiatives, synthesize findings into prioritized features and prototypes, and build/maintain design system components and documentation for scalable handoffs. Coach and mentor junior designers, lead bi-weekly critiques, and collaborate with developers in agile teams to assess feasibility.

Senior UX/UI Designer at EY Design Studio LAN

October 1, 2021 - October 1, 2023

Own full product design cycles across multiple squads simultaneously, leading discovery and refinement. Conduct user research and interviews, synthesize insights into personas and user flows, create wireframes and interaction designs, and build scalable Figma component libraries with mobile-first and WCAG accessibility standards. Build and maintain an atomic design system for a Mexican telecom super-app in collaboration with developers to align feasibility, user needs, and business goals. Deliver impact across banking, hospitality, logistics traceability, and automotive services through research-driven UX improvements, working cross-functionally with US and international teams.

Jr. Digital and Editorial Designer at Hotbook- Lifestyle Magazine

April 1, 2018 - December 1, 2020

Design animated and static digital content, editorial layouts, motion graphics, and brand assets for large-scale collaborations and a masterclass-style video platform. Produce visual assets aligned to brand direction and support digital publishing and content marketing needs.

Education

Bachelor in Graphic Design at Universidad Iberoamericana, Mexico City

January 1, 2016 - January 1, 2020

Study Abroad Semester at Academy of Art University, San Francisco

July 1, 2018 - July 1, 2018

Professional Certificate at Parsons School of Design - The New School

August 1, 2022 - September 22, 2026

User Centered Design (UX/UI) Professional Certificate at Parsons School of Design - The New School

August 1, 2022 - September 22, 2026

Qualifications

AI for Designers

January 11, 2030 - September 22, 2026

Interaction Design Foundation (Top 10% in class) - Get your product used: Adoption and Appropriation.

July 1, 2026 - September 22, 2026

Interaction Design Foundation (Top 10% in class) - Get your product used: Adoption and Appropriation.

December 1, 2025 - September 22, 2026

Human Centered Systems Thinking

August 1, 2024 - September 22, 2026

Industry Experience

Financial Services, Software & Internet, Telecommunications, Healthcare, Retail, Media & Entertainment, Professional Services, Transportation & Logistics