Led strategic planning and execution of integrated marketing campaigns for global clients; led cross-disciplinary teams across digital, social media, print, and broadcast; conducted performance reviews; developed pitches; secured new business; strengthened client retention.

Lead Strategist / Head of Strategy at Flowz LLC

January 1, 2024 - September 30, 2024

Led strategic planning and execution of integrated marketing campaigns for global clients including Marriott International, Turkish Airlines, Pepsi, Dunlop, and Shiseido. Managed multi-disciplinary teams across digital, social media, print, and broadcast channels. Conducted performance reviews and ROI analysis. Developed pitches and secured new business opportunities.

Head of Strategy at Volt Africa (Independent Media)

January 1, 2021 - July 31, 2021

Led strategy development and execution for Africa's independent media network; aligned growth initiatives across platforms and strengthened cross-team collaboration.

Marketing Manager – Events at Young Presidents' Organization (YPO)

July 1, 2022 - July 31, 2023

Developed and executed marketing strategies for global events; created engaging content for corporate audiences; collaborated with event teams to maximize attendance and brand exposure.

Senior Social Marketing Specialist at Native VML

June 1, 2017 - March 31, 2018

Developed social media strategies; liaised with creative teams on social media concepts for brand campaigns; provided live event coverage; managed Pernod Ricard portfolio (Jameson, Absolut Vodka, Chivas Regal); managed paid media briefs.

Account Manager at VIVID LUXURY

January 1, 2014 - February 28, 2015

Led PR and digital campaigns for luxury clients; managed paid media briefs, content creation, and client engagement.

PR + Marketing Liaison Africa

June 1, 2012 - January 31, 2014

Liaised PR and marketing across Africa; built relationships with media and brands.