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I’m Melissa Marconi, a recent MSc graduate in Web Marketing and Digital Communication based in Ancona, Italy. I specialize in luxury hospitality, social media management, and PR, with hands-on experience in content creation, influencer collaborations, and campaign reporting. I bring fresh academic knowledge, international exposure, and a strong motivation to build a career in communication and hospitality. I’m passionate about crafting compelling digital narratives, growing online communities, and delivering measurable results for premium brands.…I’m Melissa Marconi, a recent MSc graduate in Web Marketing and Digital Communication based in Ancona, Italy. I specialize in luxury hospitality, social media management, and PR, with hands-on experience in content creation, influencer collaborations, and campaign reporting. I bring fresh academic knowledge, international exposure, and a strong motivation to build a career in communication and hospitality. I’m passionate about crafting compelling digital narratives, growing online communities, and delivering measurable results for premium brands.

Melissa Marconi

Social Media Manager, Content Creator, Digital Marketer, +7

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I’m Melissa Marconi, a recent MSc graduate in Web Marketing and Digital Communication based in Ancona, Italy. I specialize in luxury hospitality, social media management, and PR, with hands-on experience in content creation, influencer collaborations, and campaign reporting. I bring fresh academic knowledge, international exposure, and a strong motivation to build a career in communication and hospitality. I’m passionate about crafting compelling digital narratives, growing online communities, and delivering measurable results for premium brands.…I’m Melissa Marconi, a recent MSc graduate in Web Marketing and Digital Communication based in Ancona, Italy. I specialize in luxury hospitality, social media management, and PR, with hands-on experience in content creation, influencer collaborations, and campaign reporting. I bring fresh academic knowledge, international exposure, and a strong motivation to build a career in communication and hospitality. I’m passionate about crafting compelling digital narratives, growing online communities, and delivering measurable results for premium brands.

Available to hire

I’m Melissa Marconi, a recent MSc graduate in Web Marketing and Digital Communication based in Ancona, Italy. I specialize in luxury hospitality, social media management, and PR, with hands-on experience in content creation, influencer collaborations, and campaign reporting.

I bring fresh academic knowledge, international exposure, and a strong motivation to build a career in communication and hospitality. I’m passionate about crafting compelling digital narratives, growing online communities, and delivering measurable results for premium brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

German

Beginner

Work Experience

PR & Communication Intern at BVLGARI HOTELS & RESORTS, Bvlgari Hotel Roma

July 1, 2015 - September 18, 2025

Contributed to the successful launch and positioning of Bvlgari Hotel Roma by driving media relations, digital PR, and social communication strategies; designed and coordinated photoshoots for magazines, fashion brands, and celebrities; produced digital PR materials (press releases, media kits, blog articles); collaborated with influencers and talents to amplify brand image.

Social Media Manager at GEST GROUP S.r.l., Hotel Management Company

September 1, 2024 - September 18, 2025

Led social media and digital communication initiatives for 12 properties across the Riviera del Conero and Lombardia; designed and published posts, directed on-site photoshoots and video production, and managed a digital concierge platform to improve guest engagement.

Guest Services Attendant - Seasonal at GREAT HOTEL GROUP, Osimo

September 1, 2021 - September 18, 2025

Welcomed guests and provided personalized recommendations to enhance their stay; contributed to hospitality experience across the Marche Riviera.

Freelance Social Media Manager at Freelance / Italy

February 1, 2022 - Present

Developed branding and digital content strategies for small businesses; designed logos and social media visuals; specialized in luxury-inspired aesthetics to strengthen online presence and brand identity; collaborated with entrepreneurs to translate goals into creative concepts across digital platforms.

Social Media Manager at Freelance Italy

February 1, 2022 - Present

Building a track record of independent project management, creating digital communication strategies that improve brand identity and online presence for diverse clients. Developed and executed digital communication strategies for local businesses and professionals, strengthening brand identity and driving measurable increases in online engagement. Created and managed social media campaigns, producing creative content that enhanced visibility and customer interaction.

PR & Communication Intern at BVLGARI HOTELS & RESORTS, Bvlgari Hotel Roma

July 1, 2025 - October 23, 2025

Developed expertise in luxury hospitality communication, driving PR strategies, influencer partnerships, and content production to support the successful launch of a flagship property. Orchestrated digital PR campaigns and enhanced the hotel’s social media presence by building talent partnerships and producing high-impact content. Developed press materials, organized press trips, monitored coverage, and coordinated multimedia shoots to align with luxury positioning.

Social Media Manager at GEST GROUP S.r.l.

September 1, 2024 - October 23, 2025

Drove digital growth for 12 hotel properties by creating and publishing engaging content on Instagram and Facebook, achieving a 129% average annual follower increase. Directed and coordinated photoshoots across all properties, delivering high-quality visuals that elevated brand storytelling and enriched digital campaigns. Designed and launched an innovative digital concierge platform, streamlining guest communication and enhancing the customer journey.

Social Media Manager at FREELANCE Italy

February 1, 2022 - Present

Building a track record of independent project management, creating digital communication strategies that improve brand identity and online presence for diverse clients; developed and executed digital communication strategies for local businesses and professionals, strengthened brand identity and driven increases in online engagement; created and managed social media campaigns, producing creative content that enhanced visibility and customer interaction.

PR & Communication Intern at BVLGARI HOTELS & RESORTS, Bvlgari Hotel Roma

July 1, 2015 - October 23, 2025

Developed expertise in luxury hospitality communication, driving PR strategies, influencer partnerships, and content production to support the successful launch of a flagship property; organized press trips and curated experiences for journalists; produced press materials and secured international coverage; monitored press activity and generated performance reports.

Social Media Manager at GEST GROUP S.r.l.

September 1, 2024 - October 23, 2025

Drove digital growth for 12 hotel properties by creating and publishing engaging content on Instagram and Facebook, achieving a 129% average annual follower increase; directed and coordinated photoshoots; designed and launched an innovative digital concierge platform to streamline guest communication and enhance the customer journey.