Hi, I’m Mellia Dewi Hartono Soehardjo, a Social Media & Content Creator based in Semarang, Indonesia. With about two years of experience, I specialize in turning brand messages into engaging visuals and video content across LinkedIn, Instagram, TikTok, and Facebook, supported by strong storytelling and performance insights. I’ve worked on both B2B brand content and personal projects, focusing on audience growth, engagement, and platform-optimized strategies. I love collaborating with teams to extract insights and assets, craft strategic narratives, and help local businesses and institutions connect with their audiences online.…

MELLIA DEWI HARTONO SOEHARDJO

Hi, I’m Mellia Dewi Hartono Soehardjo, a Social Media & Content Creator based in Semarang, Indonesia. With about two years of experience, I specialize in turning brand messages into engaging visuals and video content across LinkedIn, Instagram, TikTok, and Facebook, supported by strong storytelling and performance insights. I’ve worked on both B2B brand content and personal projects, focusing on audience growth, engagement, and platform-optimized strategies. I love collaborating with teams to extract insights and assets, craft strategic narratives, and help local businesses and institutions connect with their audiences online.…

Available to hire

Hi, I’m Mellia Dewi Hartono Soehardjo, a Social Media & Content Creator based in Semarang, Indonesia. With about two years of experience, I specialize in turning brand messages into engaging visuals and video content across LinkedIn, Instagram, TikTok, and Facebook, supported by strong storytelling and performance insights.

I’ve worked on both B2B brand content and personal projects, focusing on audience growth, engagement, and platform-optimized strategies. I love collaborating with teams to extract insights and assets, craft strategic narratives, and help local businesses and institutions connect with their audiences online.

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Skills

Experience Level

Canva
Expert
CapCut
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
Photo
Intermediate
Figma
Intermediate
SEO Copywriting
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Marketing Specialist at HOSHIMA INTERNATIONAL PTE LTD
July 1, 2025 - Present
Led the development and execution of an organic growth engine for LinkedIn, achieving 2,237+ new followers and strengthening the company's B2B market positioning. Served as the LinkedIn lead for B2B initiatives while maintaining Facebook, Instagram, and TikTok presence. Planned and executed multi-platform content calendars with consistent posting, ensuring on-brand, timely content. Created and optimized B2B-focused content aligned with platform best practices. Analyzed engagement metrics to refine content strategies, improving reach and interactions. Collaborated with internal stakeholders to translate insights into assets and content ideas that resonate with target audiences.
Social Media Staff at PT Victoria Care Indonesia Tbk
April 1, 2024 - July 1, 2025
Supported social media marketing for B2B programs, promoting industrial visit services to schools, universities, and institutions. Achieved 1,000+ TikTok follower growth through paid advertising and optimized content for institutional audiences. Conducted competitive analysis and audience research to shape strategy. Curated high-impact visual narratives bridging institutional audiences with industrial insights, driving engagement on TikTok and Instagram. Monitored and analyzed metrics (engagement, reach, conversion rates) to evaluate campaign effectiveness and inform future tactics. Authored and distributed monthly press releases to secure online media coverage.

Education

Bachelor of Communication at Dian Nuswantoro University
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education
    paper @melliasoe – Digital Literacy & Video Education

    • Conceptualized and produced educational video content focused on simplifying creative tools (CapCut
    & Visual Design) for beginner-level creators.
    • Synthesized complex technical workflows into digestible short-form video tutorials, achieving high
    engagement and positive community feedback.
    • Championed digital literacy by providing accessible creative resources, contributing to the
    development of a skill-based online community.

    https://www.instagram.com/melliasoe/

    paper Experience & Place Curator - Personal Project

    • Curated and managed lifestyle and F&B digital content, focusing on local business exploration and
    community engagement.
    • Developed strategic storytelling that increased brand awareness for various local establishments
    through high-quality visual production.
    • Analyzed audience trends to optimize content performance, resulting in consistent growth in organic
    reach and user interaction.

    https://www.instagram.com/nonikjalanjalan/

    paper Videography & Video Editing

    Worked in synergy with a creative production house, focusing on technical execution and post-production to ensure the visual narrative aligns with the brand’s strategic goals.