I'm a multidisciplinary graphic designer focused on branding, UI and digital campaigns for e-commerce, lifestyle and culture brands. I collaborate closely with product, marketing and engineering teams to translate concepts into compelling user experiences. I'm proficient across Adobe Creative Suite and Figma, delivering scalable brand systems and digital assets optimized for performance and growth. Portfolio: melodygstudio.com/graphic-design…

Melody Grossman

PRO
5.0 (4 reviews)

I'm a multidisciplinary graphic designer focused on branding, UI and digital campaigns for e-commerce, lifestyle and culture brands. I collaborate closely with product, marketing and engineering teams to translate concepts into compelling user experiences. I'm proficient across Adobe Creative Suite and Figma, delivering scalable brand systems and digital assets optimized for performance and growth. Portfolio: melodygstudio.com/graphic-design…

Next availability:
June 11, 2026

I’m a multidisciplinary graphic designer focused on branding, UI and digital campaigns for e-commerce, lifestyle and culture brands. I collaborate closely with product, marketing and engineering teams to translate concepts into compelling user experiences.

I’m proficient across Adobe Creative Suite and Figma, delivering scalable brand systems and digital assets optimized for performance and growth.

Portfolio: melodygstudio.com/graphic-design

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Language

English
Fluent
German
Intermediate

Work Experience

Graphic & UI Designer at Conker
February 1, 2022 - Present
Created graphics and UI designs for large scale retail clients, focusing on unique app designs and interfaces. Developed screens for EPOS systems and illustrations for creative apps. Worked to enhance UI/UX experience and improved skills in Figma and Adobe After Effects.
Freelance Graphic Designer and Content Creator at Oberlo (Shopify)
November 1, 2021 - August 26, 2025
Produced graphics and digital content for Oberlo's social platforms and website. Worked on visual design and layouts for print and digital media using Adobe Suite. Involved in a company rebrand and contributed to growing Instagram followers from 30,000 to 120,000 in one year.
Freelance Graphic Designer at Various Clients including Shopify, Urban Outfitters, Zara
May 1, 2018 - Present
Created branding kits with unique visuals suited to different demographics. Designed and formatted graphics for multiple media outputs to support sustainable growth. Gained experience in UI, web design, and explored design styles across media. Improved skills in Adobe Suite, Figma, and AI tools.
Graphic Designer at Etch Studios
April 1, 2020 - August 26, 2025
Worked closely with the design director to identify trends and produce original graphics and repeat prints using Photoshop, Illustrator, and hand-painting/drawing techniques. Edited designs for client briefs and managed layout work. Researched licensing issues and produced graphics for website and social channels with clients including Urban Outfitters and Bardot.
Visual Content Designer at Contrado and Bags of Love
March 1, 2015 - August 1, 2017
Produced visual content across two fashion and homeware brands. Includes website, blog images, artist features and product pages. Collaborated with marketing strategy teams daily. Assisted on photoshoots; concept development and styling for editorial, providing experience in art direction and designing for different demographics.

Education

Bachelor's in Fine Art (Hons) 2:1 at University of Southampton, UK
January 1, 2010 - January 1, 2013
Textile & Surface Pattern Design at City Lit College, London, UK
January 1, 2017 - January 1, 2017

Qualifications

Bachelor's in Fine Art (Hons) 2:1
January 1, 2010 - January 1, 2013

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Other, Education, Non-Profit Organization, Travel & Hospitality, Computers & Electronics
    uniE621 Conscious Cleaning - Branding, Packaging and Visual Identity Design
    Sustainable cleaning products subscription boxes ​Project: Conscious Cleaning was a sustainable cleaning products brand. The goal was to create visuals that reflected a clean, eco‑friendly approach while giving the brand a cohesive presence across packaging and social media. ​Objective: Build a visual system that feels fresh, approachable, and aligned with sustainable living. My Role: I led the visual design for packaging, social graphics, and supporting brand materials, creating a unified look and feel for the brand while maintaining clarity and readability. ​Design Approach: Focused on clean layouts, simple visuals, and a distinct aesthetic that conveyed sustainability without feeling generic. ​Outcome: The designs gave Conscious Cleaning a cohesive brand presence across packaging and digital channels, helping it stand out as a thoughtful, eco‑conscious brand.…
    uniE621 Data App UI/UX Design and Visual Design
    Project: Perfect Supplier is a data-driven platform for retailers and brands, allowing authorised users to track sales, stock, and promotions at store level. The app provides dashboards, alerts, and reporting tools that make insights instantly accessible and helps businesses make decisions faster. (Data redacted) ​Objective: Design a cohesive, intuitive UI for both iPad and iPhone (portrait and landscape) that presents complex data in a way that is visually clear, actionable, and easy to navigate, even when users are working with large volumes of data. ​My Role: I led the UI and visual design of the app across all devices and orientations. This included: Designing iPad and iPhone interfaces optimized for both portrait and landscape Creating dashboards, alerts, and reporting screens that handle large, complex datasets Designing visual components and iconography to support clarity and usability Developing a consistent visual language for colours, typography, and layout that scales across multiple data-heavy screens ​Design Approach: The main challenge was making dense, multi-layered information accessible and actionable. My approach included: Using hierarchy, colour, and typography to highlight critical metrics and trends Creating visually intuitive ways to interpret data, from maps and charts to alerts and reports Ensuring offline functionality felt seamless and that alerts were prominent but not intrusive Focusing on navigation patterns and layout decisions that make it easy for users to move through tons of data without feeling overwhelmed ​Outcome: The resulting app delivers a visually cohesive and functional experience. Users can: Access multiple years of sales history instantly Track promotions, stock, and NPD at store level Visualise share-of-shelf and planogram compliance Receive relevant, actionable alerts each morning Generate Monday Reports in minutes rather than hours ​Overall, the design aimed to balance data density with clarity, helping Perfect Supplier users navigate large amounts of information efficiently while maintaining a consistent, polished visual experience across devices.…
    uniE621 Internal analytics platform - ux & visual design
    Project: Designed the interface and visual system for a private analytics platform used by large retail clients to track promotions, sales, inventory and more. (Data redacted) Objective: Make complex data easy to understand, compare, and act on, while keeping the interface clear and consistent. ​My Role: Led UX and visual design, including dashboards, data tables, charts, filters, and a reusable component system. Collaborated with product managers, analysts, and internal users to align design with real business needs. ​Design Approach: Focused on clarity and hierarchy. Structured data-heavy screens to be approachable, highlighted key insights, and created a scalable design system for future modules. ​Outcome: Delivered a consistent, user-friendly platform that helps clients make informed decisions and provides a strong foundation for ongoing development.…
    uniE621 Shopify & Oberlo Graphic Design
    Project: Worked on ongoing visual and graphic design support for Oberlo (a Shopify app and marketing platform for online merchants), helping bring clarity and personality to their brand and content. Objective: Create visuals, graphics, and design assets that support Oberlo’s content and marketing efforts - making complex ideas more approachable and visually engaging. My Role I was responsible for: Designing graphics for marketing and content Creating visual elements that align with Oberlo’s brand style Developing assets for various digital touchpoints and campaigns This was an ongoing visual design project focused on supporting the platform’s needs. ​Design Approach: I focused on clarity and consistency, ensuring visuals help communicate ideas quickly while feeling friendly and polished. The work balanced practical storytelling with a visual style that fits Shopify and Oberlo’s ecosystem. Outcome: Delivered a steady stream of design assets that elevated Oberlo’s visual presence across marketing and product touchpoints - helping their team communicate more effectively with users and merchants.…
    uniE621 Blue Dot Art Publication
    Project: Visual concept and layout design for Blue Dot, an art exhibition magazine exploring creative work and visual culture. Objective: Create a magazine visual identity and layout system that feels expressive, engaging, and reflective of contemporary art and design. ​My Role: Developed the magazine’s visual direction and page designs, focusing on typography, grid structure, and imagery to support varied editorial content. ​Design Approach: Balanced bold graphic elements with clean layouts to highlight art and written content, using color and form to guide the reader through the magazine. ​Outcome: A cohesive magazine design concept that feels dynamic and visually rich, suitable for showcasing diverse creative work. ​ ​…
    uniE608 Musician Animation
    An animation created for musician Eli Hermit, to go with their track 'Host'.…
    uniE621 Music Event Poster Design
    Project: Created graphics and visual assets for a live performance by musician Eli Hermit, focusing on visuals that matched the mood and energy of the event. Objective: Design visuals that enhance the live experience and reflect the artist’s style. ​My Role: Produced graphics for stage visuals, promotional materials, and event assets to support the overall creative direction. ​Design Approach: Used bold imagery, strong typography, and dynamic layouts to complement the performance and create a cohesive visual experience. Outcome: Delivered a set of visuals that enhanced the live show and reinforced the artist’s identity.…
    uniE621 Kind Water - Campaign Creatives - Graphic Design
    Campaign creative for paid social and email​ BRIEF ​ Kind Water Systems offers whole-home filtration designed to deliver clean, great-tasting water from every tap. The brand needed a set of campaign assets to introduce its systems, highlight key benefits, and build a consistent visual presence across social and email. The goal was to make the product feel simple, modern, and relevant to everyday life while clearly communicating what makes it different from standard filters and bottled water.​ Challenge: ​ Whole-home filtration can be difficult to explain quickly. The creative needed to show how the system works, why it matters, and what makes it worth switching to in just a few seconds. It also had to balance product clarity with lifestyle appeal and position the brand as a sustainable alternative to bottled water. ​Approach: ​ The campaign focused on a straightforward promise: bottled-quality water at home without the plastic. Messaging and layouts were designed to be clear at a glance, with bold headlines, strong hierarchy, and product-forward visuals. A clean blue palette and water textures helped reinforce freshness and trust, while simple illustrations and icons made the benefits easy to understand. The system was built to be modular so the same visual language could carry across Instagram ads, organic posts, and email. ​Execution: ​ Social assets use bold typography and high-contrast layouts to stop the scroll and communicate benefits quickly. Product renders stay central to ensure clarity, supported by lifestyle imagery that connects the system to daily routines. The email design expands on the same messaging, introducing the brand promise, highlighting product options, and guiding viewers toward a clear call to action. Every piece shares the same color system, type styles, and visual tone to create consistency across touchpoints. ​Outcome: ​ The final work creates a cohesive campaign that positions Kind Water Systems as a clean, modern solution for better water at home. The visual system is flexible enough to scale across future launches while staying recognizable. The campaign reframes filtration as a lifestyle upgrade rather than a technical product and makes the value of switching easy to understand at a glance.…
    uniE621 Shopify - Social Media and Web Graphic Design
    Project: Worked on ongoing visual and graphic design support for Oberlo (a Shopify app and marketing platform for online merchants), helping bring clarity and personality to their brand and content. Objective: Create visuals, graphics, and design assets that support Oberlo’s content and marketing efforts - making complex ideas more approachable and visually engaging. My Role: I was responsible for: Designing graphics for marketing and content Creating visual elements that align with Oberlo’s brand style Developing assets for various digital touchpoints and campaigns This was an ongoing visual design project focused on supporting the platform’s needs. ​Design Approach: I focused on clarity and consistency, ensuring visuals help communicate ideas quickly while feeling friendly and polished. The work balanced practical storytelling with a visual style that fits Shopify and Oberlo’s ecosystem. Outcome: Delivered a steady stream of design assets that elevated Oberlo’s visual presence across marketing and product touchpoints — helping their team communicate more effectively with users and merchants.…
    uniE621 WHOLE Festival Poster Design
    Conceptual poster design​ ​Overview: ​​ WHOLE Festival is an annual queer electronic music and art festival known for its focus on community, collaboration, and radical inclusivity. The conceptual challenge was to translate the atmosphere of the festival into an expressive visual narrative. ​Concept: The design imagines the festival as a dreamlike micro-world — a space where identities shift freely and the rave becomes a portal for transformation. Characters, symbols, and surreal environments blend together to reflect the festival’s fluid and communal energy. ​Approach: ​ Illustrative world-building: figures positioned as protagonists in a shared mythic landscape Cosmic & ethereal motifs: portals, stars, clouds, and architectural elements Pastel-neon palette: bridging dreamscape aesthetics with nighttime rave culture Psychedelic typography: referencing 1970s counterculture and queer liberation movements ​Result: ​ The final poster foregrounds queerness, care, and collective joy - core values of WHOLE Festival. By centering characters rather than spectacle, the design reframes rave culture as a site for self-expression, healing, and community-building.…
    uniE621 ALUA - Performance Ad Design
    Brief: ​ Alua asked for a series of high-performing Instagram ads to promote their hormone-balancing supplement, aimed at women experiencing menopause-related symptoms. The focus was on creating visually calming but confident creatives that felt modern, premium, and reassuring, while clearly communicating product benefits for paid social. The client specifically wanted to explore generative AI imagery as part of the visual direction, while maintaining a strong brand identity and commercial clarity suitable for e-commerce. ​My Role: ​ I was fully responsible for the creative direction and design of this project. This included concept development, moodboarding, visual language, layout, typography, colour palette, and final asset delivery. While generative AI was used to produce base imagery, all creative input, prompting, selection, refinement, compositing, and final design decisions were mine. I also edited and polished the final visuals to ensure consistency, balance, and platform readiness. ​Design Approach: ​ The core idea was to visually express balance and flow, reflecting the product’s promise of hormone support. I used soft gradients, rounded forms, and fluid, organic shapes to suggest calm, movement, and internal harmony. These elements helped counter the more clinical feel often associated with supplements and instead positioned the product as supportive and empowering. ​Typography was kept bold and clear to ensure key claims remained readable at small sizes and in fast-scroll environments. I deliberately balanced emotive headlines with concise benefit statements to support performance while avoiding an overly aggressive sales tone. Colour choices leaned into warm pastels and gentle contrasts to feel soothing, approachable, and aligned with the target audience. ​Each concept was designed in both feed and story formats, ensuring consistency across placements while adapting hierarchy and pacing for different viewing behaviours. ​Outcome: ​ The result was a set of polished, cohesive Instagram ad concepts designed specifically for paid e-commerce use. The visuals clearly communicate benefits, feel premium and trustworthy, and translate well across formats, while still leaving room for iteration and testing within a performance marketing context.…
    uniE621 ULA Goods - Branding and Identity Design
    Project: Ula Goods is a lifestyle and concept store with a Swedish‑inspired aesthetic. The design focuses on clean, timeless visuals and a cohesive look that appeals to a modern, design‑minded audience. Objective: Develop visual design and layout concepts that communicate the feel of a carefully curated lifestyle brand, blending minimalism with warmth and subtle Scandinavian influences. ​My Role: I designed the visual direction, including key graphics, layout treatments, and overall visual presentation across digital mockups and promotional materials. ​Design Approach: Focused on simplicity, harmonious colour, and thoughtful use of typography to create a calm yet engaging visual experience. Visual elements were composed to reflect the store’s refined, intentional character. Outcome: A cohesive set of visual materials that convey a distinct identity for Ula Goods and help express its lifestyle promise through clear, elegant design.…