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I'm Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks. I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.…I'm Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks. I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.

Melissa Russell

Copywriter, Content Producer, Content Designer, +7

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I'm Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks. I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.…I'm Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks. I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.

Available to hire

I’m Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks.

I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Contractor at AstraZeneca

September 1, 2023 - November 9, 2025

Contracted to support digital communications initiatives; managed elements of social media activity and digital content. Coordinated with internal teams to align messaging and campaigns across channels during ongoing initiatives.

External Communications Manager at Thermo Fisher Scientific

August 1, 2023 - August 1, 2023

Day-to-day management of paid and organic social media in collaboration with the Content Marketing Manager; coordinated execution and optimization of digital content across global social platforms for the Genomic Sciences (GSD) division; provided strategic guidance and operational feedback on social campaigns, including copywriting and content management; managed community interactions and brand performance reporting.

Global Digital Marketing Specialist at Bruichladdich Distillery

July 1, 2023 - July 1, 2023

Led global digital marketing for The Botanist gin and Bruichladdich whisky products; managed paid and organic social media in collaboration with the digital team and brand managers; produced strategy calls and strategy documents; conducted an initial social media audit; copywriting and content management; supported brand launches and ongoing campaigns.

Senior Marketing Executive at Thermo Fisher Scientific

September 1, 2021 - September 1, 2021

Delivered data-driven digital marketing programs to drive awareness and engagement; managed paid and organic social media in collaboration with global teams; provided reporting on progress, risks, and opportunities; maintained strong client expectations and a healthy work-life balance.

Marketing Executive at BiP Solutions Ltd

March 1, 2020 - March 1, 2020

Planned and implemented procurement SaaS campaigns for BiP Solutions; managed an annual marketing plan, budgets, and campaigns including creative control, commercial development, and launching new features; conducted regular brand reporting and client engagement; oversaw regional marketing activities across 11 job boards and managed relationships with press and partner outlets.

Assistant Brand Manager at University of Stirling

June 1, 2013 - June 1, 2013

Assisted with brand management and communications initiatives within the education sector; contributed to marketing campaigns, promotional materials, and outreach activities.

External Communications Manager (Social Media) at Norgine

November 1, 2025 - Present

Developed a LinkedIn channel strategy aligned to brand objectives, improving reach and stakeholder understanding. Created compliant, audience-focused content simplifying technical information for external stakeholders. Produced governance guidance and standardised approval workflows to ensure consistent, compliant delivery. Delivered regulatory and reputational risk management and cross-functional collaboration and leadership. Produced governance outputs for external audiences.

Social Media Consultant at Thermo Fisher Scientific

March 1, 2020 - August 20, 2023

Owned day-to-day paid and organic social activity for the Genetic Sciences division, delivering against brand plans. Designed multi-channel campaigns targeting specific customer groups, tracking KPIs and engagement. Implemented Agile workflows to improve speed, prioritisation and cross-functional delivery. Ran A/B tests and performance analysis to identify optimisation opportunities and improve ROI. Collaborated with creative, product and regional teams to ensure aligned execution across markets. Trained and supported digital team members with career development. Served as the core owner for social strategy within the division.

Head of Marketing at BiP Solutions

November 1, 2017 - March 1, 2020

Led annual marketing planning and stakeholder communications for a SaaS portfolio. Produced brand and performance reporting for senior leadership to support strategic decision-making. Conducted user research and optimisation (heatmapping, surveys, A/B testing) to improve customer journeys. Acted as Product Owner for new service development, coordinating cross-disciplinary teams and external vendors. Managed PPC channels (Google, Bing, Meta, LinkedIn) and measured campaign effectiveness.

Senior Marketing Executive at DMG Group Ltd

March 1, 2016 - March 1, 2017

Led annual marketing planning and stakeholder communications, produced brand and performance reporting for senior leadership, and supported cross-functional teams to drive strategic engagement and business outcomes.

Assistant Brand Manager at Anytime Leisure

March 1, 2015 - February 1, 2016

Created digital content and managed social channels, tracked KPIs and reported performance to support engagement goals.

Marketing Executive at Marketing Executives (Various roles)

April 1, 2017 - October 1, 2017

Managed regional brand activity and stakeholder communications across multiple brand sites; coordinated marketing campaigns, partner relationships and performance reporting to support engagement goals.