Melissa Russell
I'm Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated…
About
I’m Melissa Russell, a strategic, data-driven marketing and communications specialist with 12+ years’ experience delivering omnichannel campaigns, brand programmes and stakeholder engagement for high-profile, regulated organisations. I focus on social media strategy and execution across organic and paid campaigns, translating complex information into clear, customer-focused content that supports business goals. I’m passionate about turning insights into impact and enabling teams to work confidently within governance and compliance frameworks.
I’ve led multi-disciplinary teams across marketing, creative, product and regional units to deliver consistent, on-brand execution. I thrive on coaching others, embedding insight-driven decision making, and driving brand impact through structured, measurable initiatives that align with corporate objectives.
- 11 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Healthcare
- Consumer Goods
- Software & Internet
- Professional Services
- Education
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Work experience· 12 roles
Developed a LinkedIn channel strategy aligned to brand objectives, improving reach and stakeholder understanding. Created compliant, audience-focused content simplifying technical information for external stakeholders. Produced governance guidance and standardised approval workflows to ensure consistent, compliant delivery. Delivered regulatory and reputational risk management and cross-functional collaboration and leadership. Produced governance outputs for external audiences.
Contracted to support digital communications initiatives; managed elements of social media activity and digital content. Coordinated with internal teams to align messaging and campaigns across channels during ongoing initiatives.
Day-to-day management of paid and organic social media in collaboration with the Content Marketing Manager; coordinated execution and optimization of digital content across global social platforms for the Genomic Sciences (GSD) division; provided strategic guidance and operational feedback on social campaigns, including copywriting and content management; managed community interactions and brand performance reporting.
Education
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