Relocated to Copenhagen to help launch a new JACK&JONES team, contributing a fresh design perspective across the ORIGINALS main collection (outerwear, shirts, jersey and sweat). Managed key country sales accounts including ASOS and traveled across Europe to build market insight. Served as the designated designer for JJSPORT multi-product collections within the CORE lifestyle, guiding concepts through to final showrooms. Led the graphic design direction and coordinated designers through development, while sourcing and sample development across CORE and ORIGINALS, working one season ahead to drive research-led product development. Pushed fabric innovation and print technique development to add design value; developed new fit blocks and toolbox updates. Led seasonal trend and market analysis, including social media analysis to stay commercially relevant. Participated in international travel to China to evaluate supplier capabilities as part of brand strategy. In 2024 CORE underwent a bran

Special Projects and Brands Designer - Menswear at River Island

May 1, 2011 - Present

Designer within River Island’s Special Projects & Brands Designer, working across Holloway Road and in-house collections including Life of Tailor, RI Studio and RI Cycle. Collaborated closely with garment techs to develop and refine new patterns and fits tailored to the special project collections. Conducted inspiration trips and key trade shows in Europe. Worked with Branding & Trim, Fabric Technicians, and Pattern Cutters; regularly presented ideas and ranges to design management, buying and senior leadership teams, including directors and owners. Participated in seasonal photo shoots, collaborating with press and styling teams to ensure clear product storytelling and providing collection statements for press when required.

Jersey Designer - Mens + Women’s at BEBE CLOTHING (Supplier)

June 1, 2010 - February 1, 2011

Supported setup of a new London office and showroom; responsible for all mens and womens jersey range development.

Menswear Designer at STYLEWISE (Supplier)

April 1, 2009 - June 1, 2010

Jersey and knitwear designer for high-street retailers.