Hi, I’m Mel Xia, a Chinese Digital Marketing & Social Media Specialist with over 10 years of experience helping universities and organizations reach Chinese audiences through WeChat, Douyin, Xiaohongshu, and more. I design and implement marketing campaigns, create engaging content, manage budgets, and analyze data to drive partnerships and growth. I’m passionate about cross-cultural collaboration and international partnerships. I enjoy delivering clear, compelling content across platforms and guiding teams to connect with Chinese audiences while mentoring colleagues and sharing insights on digital marketing strategies.…

Mel Xia

Hi, I’m Mel Xia, a Chinese Digital Marketing & Social Media Specialist with over 10 years of experience helping universities and organizations reach Chinese audiences through WeChat, Douyin, Xiaohongshu, and more. I design and implement marketing campaigns, create engaging content, manage budgets, and analyze data to drive partnerships and growth. I’m passionate about cross-cultural collaboration and international partnerships. I enjoy delivering clear, compelling content across platforms and guiding teams to connect with Chinese audiences while mentoring colleagues and sharing insights on digital marketing strategies.…

Available to hire

Hi, I’m Mel Xia, a Chinese Digital Marketing & Social Media Specialist with over 10 years of experience helping universities and organizations reach Chinese audiences through WeChat, Douyin, Xiaohongshu, and more. I design and implement marketing campaigns, create engaging content, manage budgets, and analyze data to drive partnerships and growth.

I’m passionate about cross-cultural collaboration and international partnerships. I enjoy delivering clear, compelling content across platforms and guiding teams to connect with Chinese audiences while mentoring colleagues and sharing insights on digital marketing strategies.

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Language

Chinese
Fluent
English
Fluent

Work Experience

Chinese Marketing and Social Media Coordinator at University of Melbourne
January 1, 2018 - December 31, 2023
1. Responsible for all Chinese social media platforms (WeChat, Weibo, Douyin, Xiaohongshu, Youku, live streaming). 2. Created digital marketing materials targeting Chinese audiences (texts, images, videos, short videos). Planned marketing campaigns, managed budgets, organized digital campaigns and analyzed data for the Chinese market. Built social media partnerships with universities, enterprises and governments. Awarded the Golden Star Award Employee.
Chief Marketing Officer at Shunxi Investment Group
January 1, 2015 - December 31, 2017
Created digital marketing contents in various formats to promote the company in the Chinese market via WeChat, Weibo, etc.
Translator at Licheng Consulting LTD
January 1, 2022 - Present
Translated important documents and articles between English and Chinese; covered finance, academic research, recreation and other contents.

Education

Master of Global Media Communication at University of Melbourne
January 1, 2012 - January 1, 2014
Bachelor of Journalism (Digital Media) at Lanzhou University
January 1, 2008 - January 1, 2012
Exchange Program at Washburn University
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization, Government