"Shifting The Narrative" Campaign for The Extra Mile (2025)

In April and May 2025, I led a campaign called ‘Shifting the Narrative” for The Extra Mile. The campaign was designed to challenge stereotypes and put underrepresented voices from the Amsterdam Zuidoost community front and center. I shaped the core story arc and produced a series of interviews highlighting change-makers from the community. The intention behind this campaign was to blend strategy, creativity and community to change how people see (and share) each other’s stories, as well as to promote the “Shifting The Narrative” event hosted by The Extra Mile and featuring renowned public speaker and educator Stedman Graham.