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I am a marketing and social media executive with hands-on experience in content creation, campaign execution, and digital engagement across F&B and lifestyle brands. I excel at delivering platform-specific content for Instagram, TikTok, and Xiaohongshu to drive engagement and brand visibility. I bring strong client-facing and communications skills from a sales background and collaborate effectively with internal teams to ensure quality content and successful campaign execution.…I am a marketing and social media executive with hands-on experience in content creation, campaign execution, and digital engagement across F&B and lifestyle brands. I excel at delivering platform-specific content for Instagram, TikTok, and Xiaohongshu to drive engagement and brand visibility. I bring strong client-facing and communications skills from a sales background and collaborate effectively with internal teams to ensure quality content and successful campaign execution.

Rachelle Olivia Dobby

Content Creator, Photographer, Social Media Manager, +1

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I am a marketing and social media executive with hands-on experience in content creation, campaign execution, and digital engagement across F&B and lifestyle brands. I excel at delivering platform-specific content for Instagram, TikTok, and Xiaohongshu to drive engagement and brand visibility. I bring strong client-facing and communications skills from a sales background and collaborate effectively with internal teams to ensure quality content and successful campaign execution.…I am a marketing and social media executive with hands-on experience in content creation, campaign execution, and digital engagement across F&B and lifestyle brands. I excel at delivering platform-specific content for Instagram, TikTok, and Xiaohongshu to drive engagement and brand visibility. I bring strong client-facing and communications skills from a sales background and collaborate effectively with internal teams to ensure quality content and successful campaign execution.

Available to hire

I am a marketing and social media executive with hands-on experience in content creation, campaign execution, and digital engagement across F&B and lifestyle brands. I excel at delivering platform-specific content for Instagram, TikTok, and Xiaohongshu to drive engagement and brand visibility.

I bring strong client-facing and communications skills from a sales background and collaborate effectively with internal teams to ensure quality content and successful campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Intermediate

Work Experience

Marketing Executive at Pendekar Borneo Sdn Bhd

April 1, 2024 - May 1, 2025

Generated sales by selling advertising packages to F&B, lifestyle, and beauty clients across multiple media platforms. Produced food and lifestyle content for agency media platforms, supporting audience engagement and client brand visibility. Managed and scheduled client content across social media platforms, ensuring consistency and timely delivery. Collaborated with internal teams and supported content creation to ensure quality, brand alignment, and effective campaign execution.

Sales and Marketing Executive at Midin Media Sdn Bhd

January 1, 2022 - November 1, 2023

Prepared invoices and supported administrative processes to ensure smooth daily operations. Handled basic coordination and documentation to support internal workflow efficiency.

Administrative Clerk at Regal City College, Malaysia

August 1, 2022 - December 1, 2022

Provided administrative support, maintained records, and assisted with daily operations in a busy academic setting.

Part-Time Content Talent / Marketing Content Strategist at TW F.T V Sdn Bhd

July 1, 2024 - May 1, 2025

Managed marketing strategies for 3 F&B brands, covering both premium and budget segments. Created and executed social media content across brand platforms; produced food and lifestyle content for agency media platforms, supporting audience engagement and client brand visibility. Managed and scheduled client content across social platforms, ensuring consistency and timely delivery. Collaborated with internal teams and supported content creation to ensure quality, brand alignment, and effective campaign execution.