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I'm Mercy Williams Adedokun, a strategic communicator and content operations leader with 5+ years of experience driving customer engagement, digital retention, and cross-functional team performance across fintech and media sectors. I'm passionate about building scalable, user-centered products and storytelling campaigns that align with business objectives. I'm looking to expand my impact through global business training and leadership development, and I'm currently exploring opportunities where I can contribute my expertise, grow with forward-thinking teams, and drive meaningful results at scale.…I'm Mercy Williams Adedokun, a strategic communicator and content operations leader with 5+ years of experience driving customer engagement, digital retention, and cross-functional team performance across fintech and media sectors. I'm passionate about building scalable, user-centered products and storytelling campaigns that align with business objectives. I'm looking to expand my impact through global business training and leadership development, and I'm currently exploring opportunities where I can contribute my expertise, grow with forward-thinking teams, and drive meaningful results at scale.

Mercy Williams Adedokun

Writer, Content Strategist, Product Marketer, +2

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I'm Mercy Williams Adedokun, a strategic communicator and content operations leader with 5+ years of experience driving customer engagement, digital retention, and cross-functional team performance across fintech and media sectors. I'm passionate about building scalable, user-centered products and storytelling campaigns that align with business objectives. I'm looking to expand my impact through global business training and leadership development, and I'm currently exploring opportunities where I can contribute my expertise, grow with forward-thinking teams, and drive meaningful results at scale.…I'm Mercy Williams Adedokun, a strategic communicator and content operations leader with 5+ years of experience driving customer engagement, digital retention, and cross-functional team performance across fintech and media sectors. I'm passionate about building scalable, user-centered products and storytelling campaigns that align with business objectives. I'm looking to expand my impact through global business training and leadership development, and I'm currently exploring opportunities where I can contribute my expertise, grow with forward-thinking teams, and drive meaningful results at scale.

Available to hire

I’m Mercy Williams Adedokun, a strategic communicator and content operations leader with 5+ years of experience driving customer engagement, digital retention, and cross-functional team performance across fintech and media sectors.
I’m passionate about building scalable, user-centered products and storytelling campaigns that align with business objectives. I’m looking to expand my impact through global business training and leadership development, and I’m currently exploring opportunities where I can contribute my expertise, grow with forward-thinking teams, and drive meaningful results at scale.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Marketer at Kaabo

October 1, 2025 - Present

Coordinated Kaabo’s Moonshot Event presence, generating leads through content, interviews, exploring potential partnerships as well as merch distribution. Supporting Product and Engineering teams by launching the blog, refining copy, and suggesting features on the app to boost engagement and improve overall user experience. Worked with Design to create research-backed lead magnets that drive early conversions and brand visibility.

Leadership & Volunteering Communications Lead at The Sage Space

September 1, 2025 - October 1, 2025

Leading communications strategy by developing campaigns, managing internal and external messaging, and supervising the team to ensure clarity, consistency, and accountability. Creating and managing multi-platform content including press releases, newsletters, campaigns, and digital assets; overseeing social media, tracking performance, coordinating partnerships, and using storytelling to boost visibility and engagement.

Strategic Content Contributor at Masi Media

May 1, 2025 - September 1, 2025

Creating socially impactful stories that will contribute to increase reader engagement by at least 25% on the award-winning Adventures From blog.

Campaign Manager at Green Network Initiative

May 1, 2025 - Present

Spearheading strategy and storytelling for a national health campaign revitalizing rural clinics across Nigeria. Led and trained the social media team while co-developing content strategy materials and brand assets for environmental campaigns.

Content Expert at Green Network Initiative

July 1, 2020 - July 1, 2021

Onboarder / Customer Experience Associate at Accrue Wealth Inc.

November 1, 2021 - December 31, 2024

Onboarded over 50,000 customers across Africa via omnichannel strategies and CRM tools. Facilitated a successful beta program launch by implementing real-time feedback loops. Created user guides and help center, reducing support queries by 25%. Produced explainer videos with marketing team, enhancing feature adoption rates by 35%. Cut first-response time by 40% through automation tools and self-service content.

Customer Experience & Retention Strategist at Accrue Wealth Inc.

January 1, 2025 - March 1, 2025

Created customer retention campaigns that improved user engagement and reduced churn by 20%. Collaborated with product and support teams to turn feedback into actionable content, increasing NPS by 15%. Developed onboarding and lifecycle content across email and in-app channels.

Communications & Content Operations Associate at NUE Offshore Resources Ltd

November 1, 2018 - October 1, 2020

Led digital content strategy and branding efforts, improving online visibility by 40%. Designed internal materials like employee handbooks and business profiles. Coordinated digital communication for non-technical IT initiatives.

Content & Communications Director at Slum Art Foundation

August 1, 2020 - March 1, 2021

Managed content teams for Guinness World Record paint swap project.

Community Manager at People In Product

June 1, 2024 - Present

Fostered communications and engagement via Slack for communities focused on innovation and gender equity.

Community Manager at PM Women’s Hub

March 1, 2024 - Present

Fostered communications and engagement via Slack for communities focused on innovation and gender equity.