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I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.…I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Meriem Marsli

PRO

Designer, Creative Director, Brand Designer, +4

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I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.…I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Available to hire

France

I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels.

I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

German

Beginner

Work Experience

Brand & UX/UI Designer at Qredo (Web3, Fintech)

November 1, 2022 - April 1, 2024

Led the rebranding of a B2B crypto security platform, built a modular design system, and created high-conversion landing pages while supporting GTM efforts.

Creative Direction & UX/UI at D/Bond (Web3, NFTs)

April 1, 2022 - November 1, 2022

Defined the creative direction and visual identity while designing a full UI system, NFT marketplace components, and motion-enhanced interfaces.

Digital Designer & UX/UI at Moët Hennessy (LVMH)

April 1, 2020 - April 1, 2022

Redesigned the e-commerce platform and brand visuals for Clos1, art-directed product shoots, and created marketing assets across premium alcohol brands.

Digital Designer & UX/UI at ADFAB studio

March 1, 2016 - March 1, 2020

Contributed to product design and MVPs for various startups, while designing UX flows and creative direction for major brands including Tissot, Longines, Legrand, and The Kooples.

Digital & Product Designer at Freelance

November 1, 2022 - Present

Currently leading brand and design, product design and strategy for various projects across tech, AI, luxury, and culture.

Sr Designer at Qredo

November 2, 2022 - April 1, 2024

Rebranding of a B2B crypto security platform. Built modular design system, supported GTM efforts, and designed high-conversion landing pages. Created multi-platform assets for performance marketing and partner initiatives.

Sr. Graphic & Digital Designer at Freelance

April 1, 2024 - August 1, 2024

Created marketing assets and GTM visuals; collaborated with developers to ensure seamless handoff and integration.

Head Designer & Co-Founder at Assila

November 1, 2022 - Present

Head designer and co-founder; shaped the brand, story, and visual identity for Assila, a bold Arab-Berliner beer brand, overseeing brand strategy and design execution.

Co-Founder, Head of Brand & Strategy at Assila

May 1, 2023 - January 1, 2025

Co-founded and led brand strategy, identity, and communication for Assila; telling the story of a new generation of edgy Arabs while staying authentic to origins.

Education

Bachelor + Master 1 at The Design school of Orléans, France

January 1, 2013 - January 1, 2017

Graphic Design at The Institute of Arts of Tetouan, Morocco

January 1, 2011 - January 1, 2013

Bachelor + Master 1 – Graphic Design & Communication at The Design School of Orléans, France

January 1, 2011 - January 1, 2013

Graphic Design Apprenticeship at The Institute of Arts of Tetouan, Morocco

January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Computers & Electronics, Financial Services, Healthcare, Telecommunications, Travel & Hospitality, Life Sciences, Non-Profit Organization, Media & Entertainment, Retail, Professional Services