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I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.…I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Meriem Marsli

Designer, Creative Director, Brand Designer, +4

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I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.…I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels. I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Available to hire

I am a multidisciplinary designer focused on brand identity, digital experiences, and design systems for fintech and luxury brands. I enjoy leading rebrands, building modular design systems, and delivering high-conversion assets across web, email, and social channels.

I thrive in collaborative settings, translating strategy into cohesive visual narratives and partnering with developers to ensure smooth handoffs and real-world impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

German

Beginner

Work Experience

Sr. Graphic & Digital Designer at Freelance

April 1, 2024 - August 1, 2024

Created marketing assets and GTM visuals; collaborated with developers to ensure seamless handoff and integration.

Co-Founder, Head of Brand & Strategy at Assila

May 1, 2023 - January 1, 2025

Co-founded and led brand strategy, identity, and communication for Assila; telling the story of a new generation of edgy Arabs while staying authentic to origins.

Sr Designer at Qredo

November 2, 2022 - April 1, 2024

Rebranding of a B2B crypto security platform. Built modular design system, supported GTM efforts, and designed high-conversion landing pages. Created multi-platform assets for performance marketing and partner initiatives.

Head Designer & Co-Founder at Assila

November 1, 2022 - Present

Head designer and co-founder; shaped the brand, story, and visual identity for Assila, a bold Arab-Berliner beer brand, overseeing brand strategy and design execution.

Digital & Product Designer at Freelance

November 1, 2022 - Present

Currently leading brand and design, product design and strategy for various projects across tech, AI, luxury, and culture.

Brand & UX/UI Designer at Qredo (Web3, Fintech)

November 1, 2022 - April 1, 2024

Led the rebranding of a B2B crypto security platform, built a modular design system, and created high-conversion landing pages while supporting GTM efforts.

Creative Direction & UX/UI at D/Bond (Web3, NFTs)

April 1, 2022 - November 1, 2022

Defined the creative direction and visual identity while designing a full UI system, NFT marketplace components, and motion-enhanced interfaces.

Digital Designer & UX/UI at Moët Hennessy (LVMH)

April 1, 2020 - April 1, 2022

Redesigned the e-commerce platform and brand visuals for Clos1, art-directed product shoots, and created marketing assets across premium alcohol brands.

Digital Designer & UX/UI at ADFAB studio

March 1, 2016 - March 1, 2020

Contributed to product design and MVPs for various startups, while designing UX flows and creative direction for major brands including Tissot, Longines, Legrand, and The Kooples.

Education

Bachelor + Master 1 at The Design school of Orléans, France

January 1, 2013 - January 1, 2017

Graphic Design at The Institute of Arts of Tetouan, Morocco

January 1, 2011 - January 1, 2013

Bachelor + Master 1 – Graphic Design & Communication at The Design School of Orléans, France

January 1, 2011 - January 1, 2013

Graphic Design Apprenticeship at The Institute of Arts of Tetouan, Morocco

January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Computers & Electronics, Financial Services, Healthcare, Telecommunications, Travel & Hospitality, Life Sciences, Non-Profit Organization, Media & Entertainment, Retail, Professional Services