Available to hire
I am a passionate designer and creative director, specializing in brand strategy and user experience design. My work spans across various sectors, including tech, luxury, and culture, where I lead projects from ideation to execution, ensuring every detail aligns with the client’s vision.
With a strong background in both freelance and corporate environments, I thrive in dynamic teams and love collaborating with others to create innovative and effective designs that resonate with audiences. My aim is to make every user interaction seamless and enjoyable while maintaining the brand’s identity.
Skills
Experience Level
Expert
Language
English
Fluent
French
Fluent
Arabic
Fluent
German
Beginner
Work Experience
Brand & UX/UI Designer at Qredo (Web3, Fintech)
November 1, 2022 - April 1, 2024Led the rebranding of a B2B crypto security platform, built a modular design system, and created high-conversion landing pages while supporting GTM efforts.
Creative Direction & UX/UI at D/Bond (Web3, NFTs)
April 1, 2022 - November 1, 2022Defined the creative direction and visual identity while designing a full UI system, NFT marketplace components, and motion-enhanced interfaces.
Digital Designer & UX/UI at Moët Hennessy (LVMH)
April 1, 2020 - April 1, 2022Redesigned the e-commerce platform and brand visuals for Clos1, art-directed product shoots, and created marketing assets across premium alcohol brands.
Digital Designer & UX/UI at ADFAB studio
March 1, 2016 - March 1, 2020Contributed to product design and MVPs for various startups, while designing UX flows and creative direction for major brands including Tissot, Longines, Legrand, and The Kooples.
Digital & Product Designer at Freelance
November 1, 2022 - PresentCurrently leading brand and design, product design and strategy for various projects across tech, AI, luxury, and culture.
Education
Bachelor + Master 1 at The Design school of Orléans, France
January 1, 2013 - January 1, 2017Graphic Design at The Institute of Arts of Tetouan, Morocco
January 1, 2011 - January 1, 2013Qualifications
Skills
Experience Level
Expert
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