Available to hire
I am a freelance senior graphic designer and art director specializing in branding, trade marketing, retail and packaging for FMCG and e-commerce. Over more than 20 years I have collaborated with top advertising agencies and brands such as GrandVision (EssilorLuxottica), Ferrero, Borges, Bimbo, Perfumerías San Remo and Bella Aurora, delivering visual identities, packaging, editorial materials, and retail campaigns. My work blends branding with commercial strategy to strengthen brand presence. In recent years I have focused on branding and trade marketing for GrandVision Spain and on packaging and communication materials for Laboratorios Lensa. I’m currently freelance but open to joining a creative or marketing team under contract to contribute commitment, flexibility, and a strategic brand vision that helps brands connect with people through coherent and memorable visual experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Freelance Senior Graphic Designer & Art Director at Meritxell Horts Disseny Gràfic
January 1, 2010 - PresentBranding, trade marketing, retail and packaging specialist. Collaborating with GrandVision Spain since Oct 2023 on branding, trade marketing and e-commerce campaigns for optical stores in Spain; designing visual identities, packaging, catalogues, editorial materials, and retail campaigns. Also working with Laboratorios Lensa, Perfumerías San Remo and Bella Aurora on packaging and communication materials for pharmacy channels and final customers; creating brand books, product sheets, presentations, and commercial materials for national and international clients.
Art Director at ALTRAFORMA ADVERTISING AGENCY
January 1, 2010 - October 25, 2025Art direction and design for projects with Henkel, Ferrero and Universitat Ramon Llull. Development of promotional campaigns and visual materials for point of sale.
Art Director at BLAWCEL 360 AGENCY
December 31, 2008 - October 25, 2025Promotional marketing projects for Henkel, Borges, PortAventura, Gas Natural, Aigua de Veri, Argal, Apis, Frico and others. Creation of brand materials, packaging, and visual campaigns for mass consumption.
Art Director at ALWAYS ADVERTISING AGENCY
January 1, 2007 - October 25, 2025Art direction for Caixa Penedès, Laboratorios Roche, La Redoute, Clínica Mediterránea, Cars Barcelona, Motorsol, GE Money y Gescredit. Design of catalogues, promotional materials, and integrated graphic campaigns.
Art Director & Design at ABM ADVERTISING AGENCY
December 31, 2005 - October 25, 2025Art direction and design for AsDara, Sikkens, and Ub Food Service. Development of corporate materials and visual communication campaigns.
Art Director at TBWA\WORLDWIDE
January 1, 2005 - October 25, 2025Art direction for Nissan, Caixa Catalunya, Vichy Catalán, Espuña, Fila, Solvay Farma, Laboratorios Kin, BCN03 Swimming Championships, LFP, RFEF, Lanjarón, and Bimbo. Design and execution of national and international campaigns, coordinating creative teams and graphic production.
Graphic Designer at NAOR MULTIMEDIA
January 1, 1999 - October 25, 2025Graphic design and art direction for multimedia and corporate identity projects.
Freelance Senior Graphic Designer & Art Director at Meritxell Horts Disseny Gràfic
January 1, 2010 - PresentFreelance branding, trade marketing, packaging, and retail design for national and international clients. Since 2010, led branding, trade marketing, and e-commerce campaigns for GrandVision Spain; designed visual identities, packaging, catalogues, editorial materials, and retail campaigns. Collaborated with Laboratorios Lensa, Perfumerías San Remo and Bella Aurora on packaging and communication for pharmacy channels and end customers. Created brand books, product sheets, presentations, and commercial materials; developed a comprehensive approach integrating branding with commercial strategy to strengthen brand presence. Comfortable collaborating with corporate environments or in-house teams to maintain long-term productivity and commitment.
Art Director at ALTRAFORMA ADVERTISING AGENCY
January 1, 2010 - October 25, 2025Art direction and design for projects with Henkel, Ferrero and Universitat Ramon Llull. Development of promotional campaigns and point-of-sale materials.
Art Director at TBWA\WORLDWIDE
January 1, 2005 - October 25, 2025Art direction for Nissan, Caixa Catalunya, Vichy Catalán, Espuña, Fila, Solvay Farma, Laboratorios Kin, LFP and RFEF. Design and execution of national and international campaigns, coordinating creative teams and graphic production.
Graphic Designer at NAOR MULTIMEDIA
January 1, 1999 - October 25, 2025Graphic design and art direction for multimedia and corporate identity projects.
Art Director at BLACWEL 360 AGENCY
December 31, 2008 - October 25, 2025Art direction and design for brand materials, packaging and visual campaigns for mass consumption.
Art Director at ALWAYS ADVERTISING AGENCY
January 1, 2007 - October 25, 2025Art direction for projects with Caixa Penedès, Laboratorios Roche, La Redoute, Clínica Mediterránea, Cars Barcelona, Motorsol, GE Money and Gescredit. Design of catalogues, promotional materials, and integrated graphic campaigns.
Art Director & Design at ABM ADVERTISING AGENCY
December 31, 2005 - October 25, 2025Art direction and design for AsDara, Sikkens, and Ub Food Service. Development of corporate materials and visual communication campaigns.
Education
Postgraduate in Corporate Identity Design at Elisava School of Design and Engineering of Barcelona
January 1, 2005 - January 1, 2006Diploma in Graphic Design at Elisava School of Design and Engineering of Barcelona
January 1, 1992 - January 1, 1998Postgraduate in Corporate Identity Design at Elisava School of Design and Engineering of Barcelona
January 1, 2005 - December 31, 2006Diploma in Graphic Design at Elisava School of Design and Engineering of Barcelona
January 1, 1992 - December 31, 1998EIM B1 Level at Cambridge University
January 1, 2018 - January 1, 2022Qualifications
EIM B1 Level
January 1, 2018 - January 1, 2022Diploma in Graphic Design
January 1, 1992 - December 31, 1998Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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