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I’m a senior web designer and web marketing onboarding specialist with 12+ years of experience helping businesses turn their digital vision into high-converting, user-friendly websites. I’ve onboarded 400+ clients end to end, and delivered 500+ custom, high-performance sites—ensuring strong standards for speed, security, and mobile responsiveness while keeping launches smooth and low-risk. I love simplifying complex technical processes and guiding clients confidently through the full website lifecycle—from DNS and SSL migration to post-publication training. With deep expertise in Duda and the WordPress ecosystem, plus SEO and analytics (GA4, Search Console, and on-page SEO), I focus on practical, SEO-optimized online experiences that support growth and measurable results.…I’m a senior web designer and web marketing onboarding specialist with 12+ years of experience helping businesses turn their digital vision into high-converting, user-friendly websites. I’ve onboarded 400+ clients end to end, and delivered 500+ custom, high-performance sites—ensuring strong standards for speed, security, and mobile responsiveness while keeping launches smooth and low-risk. I love simplifying complex technical processes and guiding clients confidently through the full website lifecycle—from DNS and SSL migration to post-publication training. With deep expertise in Duda and the WordPress ecosystem, plus SEO and analytics (GA4, Search Console, and on-page SEO), I focus on practical, SEO-optimized online experiences that support growth and measurable results.

MERLIE L. CARRASCA

Web Designer, Web Developer, Digital Marketer, +2

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I’m a senior web designer and web marketing onboarding specialist with 12+ years of experience helping businesses turn their digital vision into high-converting, user-friendly websites. I’ve onboarded 400+ clients end to end, and delivered 500+ custom, high-performance sites—ensuring strong standards for speed, security, and mobile responsiveness while keeping launches smooth and low-risk. I love simplifying complex technical processes and guiding clients confidently through the full website lifecycle—from DNS and SSL migration to post-publication training. With deep expertise in Duda and the WordPress ecosystem, plus SEO and analytics (GA4, Search Console, and on-page SEO), I focus on practical, SEO-optimized online experiences that support growth and measurable results.…I’m a senior web designer and web marketing onboarding specialist with 12+ years of experience helping businesses turn their digital vision into high-converting, user-friendly websites. I’ve onboarded 400+ clients end to end, and delivered 500+ custom, high-performance sites—ensuring strong standards for speed, security, and mobile responsiveness while keeping launches smooth and low-risk. I love simplifying complex technical processes and guiding clients confidently through the full website lifecycle—from DNS and SSL migration to post-publication training. With deep expertise in Duda and the WordPress ecosystem, plus SEO and analytics (GA4, Search Console, and on-page SEO), I focus on practical, SEO-optimized online experiences that support growth and measurable results.

Available to hire

I’m a senior web designer and web marketing onboarding specialist with 12+ years of experience helping businesses turn their digital vision into high-converting, user-friendly websites. I’ve onboarded 400+ clients end to end, and delivered 500+ custom, high-performance sites—ensuring strong standards for speed, security, and mobile responsiveness while keeping launches smooth and low-risk.

I love simplifying complex technical processes and guiding clients confidently through the full website lifecycle—from DNS and SSL migration to post-publication training. With deep expertise in Duda and the WordPress ecosystem, plus SEO and analytics (GA4, Search Console, and on-page SEO), I focus on practical, SEO-optimized online experiences that support growth and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Website Onboarding Specialist / Web Marketing Specialist at Housecall Pro

June 1, 2023 - Present

Led digital onboarding for 400+ clients, translating business goals into fully functional, high-converting websites. Architected and published 500+ custom Duda platform sites while maintaining standards for site speed, security, and mobile responsiveness. Streamlined DNS migrations and SSL configurations to enable zero-downtime launches. Delivered personalized training sessions to build client confidence managing their digital presence after publication. Managed high-volume project pipelines using Salesforce CRM to track client interactions and ensure on-time delivery.

Web Marketing Specialist at Housecall Pro | Codified

June 1, 2023 - Present

Conducted onboarding calls with clients, gathering project requirements and branding assets. Designed, built, and published over 500 custom websites using Duda, while implementing effective SEO strategies to improve visibility and drive organic traffic. Provided hands-on support and training post-launch, and used analytics tools to monitor performance.

Web Designer at Leadby Marketing

December 1, 2020 - December 1, 2024

Built responsive websites on WordPress. Collaborated with clients on custom design requests, ensuring high-quality outputs.

Senior Web Designer / Virtual Assistant (Freelance) at Lead by Marketing & Trust One Marketing (U.S.-Based)

September 1, 2018 - December 1, 2024

Developed responsive WordPress environments using Divi, Astra, and Avada frameworks. Built high-converting landing pages, event registration portals, and email newsletters. Improved organic search visibility through strategic on-page SEO and Google Business Profile management. Designed custom visual assets and brand identities using Adobe Photoshop.

Web Designer / Virtual Assistant at Trust One Marketing

September 1, 2018 - December 1, 2021

Designed websites using WordPress and optimized on-page SEO for better visibility. Created landing pages, newsletters, and managed Google Business listings while designing visuals in Photoshop.

Front-End Web Designer at My SuperNova (U.S.-Based)

June 1, 2011 - September 1, 2013

Optimized production workflows by developing 8–12 website templates daily while maintaining high UX/UI standards.

Project Manager / Web Designer at Webstat Consulting Ltd. (U.K.-Based)

June 1, 2011 - August 1, 2019

Directed day-to-day web project life cycles, balancing technical design tasks with global client management. Created digital marketing assets (including newsletters and custom graphics) to support brand consistency.

Front-End Web Designer at My SuperNova

June 1, 2011 - September 1, 2013

Developed multiple website templates daily according to client briefs, ensuring visual consistency and adherence to UX standards.

Project Manager / Web Designer at Webstrat Consulting Ltd.

June 1, 2011 - August 1, 2019

Handled day-to-day project requirements and designed websites using WordPress. Managed landing page creation and virtual assistant tasks.

Technical & Customer Support Representative at ePLDT (Iplus-Infocom)

May 1, 2010 - May 1, 2011

Provided DSL troubleshooting support via phone and managed a high volume of calls each day, effectively logging and elevating issues.