Brand, packaging, and product development designer with experience across private-label FMCG packaging, brand identity systems, and production-ready artwork. Skilled in designing packaging graphics, catalogues, and marketing materials for print and digital channels while maintaining consistent visual identities. Collaborative and detail-oriented, working with manufacturers, suppliers, and internal teams to support packaging and product development projects. Creates product photography, promotional visuals, and motion graphics/animated content for new product launches and ongoing digital campaigns.

Mert Berkay Aydeniz

Brand, packaging, and product development designer with experience across private-label FMCG packaging, brand identity systems, and production-ready artwork. Skilled in designing packaging graphics, catalogues, and marketing materials for print and digital channels while maintaining consistent visual identities. Collaborative and detail-oriented, working with manufacturers, suppliers, and internal teams to support packaging and product development projects. Creates product photography, promotional visuals, and motion graphics/animated content for new product launches and ongoing digital campaigns.

Available to hire

Brand, packaging, and product development designer with experience across private-label FMCG packaging, brand identity systems, and production-ready artwork. Skilled in designing packaging graphics, catalogues, and marketing materials for print and digital channels while maintaining consistent visual identities.

Collaborative and detail-oriented, working with manufacturers, suppliers, and internal teams to support packaging and product development projects. Creates product photography, promotional visuals, and motion graphics/animated content for new product launches and ongoing digital campaigns.

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Language

Turkish
Fluent
English
Advanced
Russian
Beginner

Work Experience

Brand, Packaging & Product Development Designer at Euro Food & Drinks Ltd
September 1, 2025 - Present
Design packaging for private-label FMCG products from initial concepts to production-ready artwork. Develop brand identities and visual systems for new and existing FMCG product ranges. Collaborate with manufacturers and suppliers on packaging, branding, and product development projects. Create product photography and promotional visuals for new product launches and advertising campaigns. Design catalogues, product presentations, and marketing materials for both print and digital use. Manage visual campaigns and create social media content across multiple digital platforms. Produce motion graphics and animated promotional videos for product and brand campaigns. Maintain consistent visual identities across company brands, packaging, and marketing materials.
Brand & Packaging Designer | Product Development at Euro Food & Drinks Ltd / Hoddesdon, England
September 1, 2025 - Present
Designed packaging for private-label FMCG products from initial concepts to production-ready artwork. Develop brand identities and visual systems for new and existing FMCG ranges. Collaborate with manufacturers and suppliers on packaging, branding, and product development projects. Create product photography and promotional visuals for new launches and advertising campaigns. Design catalogues, product presentations, and marketing materials for print and digital use. Manage visual campaigns and create social media content across multiple platforms. Produce motion graphics and animated promotional videos for product and brand campaigns. Maintain consistent visual identities across company brands, packaging, and marketing materials.
Brand, Packaging & Product Development Designer at 6868 Food Services
February 1, 2023 - September 1, 2025
Designed and developed packaging for private-label FMCG products from concept to production-ready artwork. Created product ranges and packaging variations while maintaining consistent brand identities. Designed and managed large-scale catalogues featuring over 2,000 products. Produced product photography, promotional campaigns, and marketing materials for print and digital platforms. Developed brand identities, packaging graphics, posters, banners, and social media content. Created motion graphics and animated promotional content for digital campaigns. Collaborated with suppliers and internal teams on packaging and product development projects.
Brand, Packaging & Product Development Designer at 6868 Food Services / London, England
February 1, 2023 - September 1, 2025
Designed and developed packaging for private-label FMCG products from concept to production-ready artwork. Created packaging ranges and variations while maintaining consistent brand identities. Designed and managed large-scale catalogues featuring over 2,000 products. Produced product photography, promotional campaigns, and marketing materials for print and digital platforms. Developed brand identities, packaging graphics, posters, banners, and social media content. Created motion graphics and animated promotional content for digital campaigns. Collaborated with suppliers and internal teams on packaging and product development projects.
Brand & Packaging Designer at Extra Cash & Carry
November 1, 2020 - February 1, 2023
Developed brand identities and packaging designs for FMCG products and private-label food brands. Created packaging artwork from initial concepts through to print-ready production files. Designed product photography, promotional campaigns, and marketing materials for print and digital use. Produced catalogues, posters, flyers, and social media content for FMCG product ranges. Maintained consistent brand identities across packaging, advertising, and digital platforms. Supported website content and digital marketing activities.
Brand & Packaging Designer at Extra Cash & Carry / London, England
November 1, 2020 - February 1, 2023
Developed brand identities and packaging designs for FMCG products and private-label food brands. Created packaging artwork from initial concepts through to print-ready production files. Designed product photography, promotional campaigns, and marketing materials for print and digital use. Produced catalogues, posters, flyers, and social media content for FMCG product ranges. Maintained consistent brand identities across packaging, advertising, and digital platforms. Supported website content and digital marketing activities.
Junior Packaging & Graphic Designer at Artrek Packaging Design
November 1, 2018 - September 1, 2020
Designed packaging and label artwork for FMCG and consumer products. Developed packaging concepts and visual identities based on client briefs. Prepared print-ready artwork and production files for packaging and commercial print. Created packaging variations and adapted artwork across different products and formats. Worked with typography, colour systems, and brand assets to maintain visual consistency. Designed logos, promotional materials, posters, and other brand collateral. Supported packaging projects from initial creative concepts through to final production artwork.
Junior Packaging & Graphic Designer at Artrek Packaging Design / Istanbul, Türkiye
November 1, 2018 - September 1, 2020
Designed packaging and label artwork for FMCG and consumer products. Developed packaging concepts and visual identities based on client briefs. Prepared print-ready artwork and production files for packaging and commercial print. Created packaging variations and adapted artwork across different products and formats. Worked with typography, colour systems, and brand assets to maintain visual consistency. Designed logos, promotional materials, posters, and other brand collateral. Supported packaging projects from initial creative concepts through to final production artwork.

Education

Russian Language and Literature at Selcuk University / Konya, Türkiye
January 1, 2012 - January 1, 2014
Graphic Design and Product Development Engineering at Anadolu University / Eskisehir, Türkiye
January 1, 2014 - January 1, 2018
International Relations at Anadolu University / Eskisehir, Türkiye
January 1, 2014 - January 1, 2018
Introductry Course to Ecodesign at Bosphorus University / Istanbul, Türkiye
January 1, 2018 - July 28, 2026
Graphic Design and Product Development Engineering at Anadolu University
January 1, 2014 - January 1, 2018
International Relations at Anadolu University
January 1, 2014 - January 1, 2018
Russian Language and Literature at Selcuk University
January 1, 2012 - January 1, 2014
Introductry Course to Ecodesign at Bosphorus University
January 1, 2018 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Wholesale & Distribution, Retail, Media & Entertainment