DENIS (ZUJEV) MERTENSOV

Available to hire

I’m a multidisciplinary designer who blends fashion, graphic design, and storytelling to create authentic visual identities

About

I’m a multidisciplinary designer who blends fashion, graphic design, and storytelling to create authentic visual identities

  • Joined October 2025

Languages

  • RussianFluent
  • EnglishAdvanced
  • EstonianIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services

Projects · 17

Fashion illustration and design inspired by the works of sculptor Tauno Kangro. The look translates the organic, dynamic forms of his sculptures into a wearable silhouette, emphasizing structure, balance, and texture. The project explores the dialogue between art and fashion through material interpretation and form transformation.

  • Designer
  • Illustrator

Fashion illustration and design inspired by an exhibit from the Zubaka 2024 exhibition. The look translates the sculpture’s raw industrial character into a stylized silhouette — combining soft textile forms with rigid metallic undertones. The project explores the intersection of fashion and object design through texture, proportion, and mood.

  • Designer
  • Illustrator

Designed two clothing prints for Must April, inspired by vintage toys from the 1990s–2000s. The original toys were reimagined using AI and refined in Photoshop with added metal details, chains, and textures. The result blends childhood nostalgia with industrial aesthetics, reflecting both innocence and raw edge — a visual contrast central to the brand’s identity.

  • AI Prompt Engineer
  • Graphic Designer
  • Illustrator

Created graphic designs for Eternal Pluss long sleeve, inspired by early 2000s tribal aesthetics and biker club symbolism. Developed sleeve graphics and the main front print, combining raw energy, sharp linework, and nostalgic visual references.

  • Graphic Designer
  • Illustrator

Developed a pattern and technical pack for a drop-shoulder hoodie. The project included full garment construction planning, measurement charts, and technical detailing for production.

  • Designer
  • Graphic Designer

Created a jewelry design of a cross inspired by tow truck machinery. The piece transforms mechanical strength and tension into a symbolic form, exploring the intersection of industrial design and spirituality.

  • 3D Modeler
  • Illustrator

Created a graphic for Must April based on the Estonian “Alien Passport.” The design explores themes of identity, displacement, and cultural symbolism while integrating them into the brand’s visual language.

  • Graphic Designer

SOG-Inspired Embroidery Designed an embroidery graphic inspired by the insignia and visual identity of the Estonian special unit SOG MA” Illustration (Rammstein Style) Created a graphic illustration featuring the abbreviation “MA” (from MUST APRIL), referencing the industrial and geometric visual language of Rammstein’s iconic logo.

  • Graphic Designer
  • Illustrator

Created a print design for “Must April,” reinterpreting the iconic Killing Floor logo from the 2000s. The graphic channels the rough, bloodstained, and chaotic feel of early horror games, transforming that energy into a wearable visual statement.

  • Graphic Designer

Designed a print inspired by early 2000s rave culture and the aesthetics of underground techno. The design centers around the word “öö” — meaning “night” in Estonian — represented through two metallic letters covered in rust and moss, reflecting the raw, decayed, and emotional atmosphere of nightlife culture.

  • Graphic Designer
  • Illustrator

Developed a complete brand identity for a fashion label, including custom lettering logo, symbolic elements, and a distinctive stamp. Designed the packaging concept, thank-you notes, and a unique clothing tag with a custom attachment method. Established a consistent color palette aligned with the brand’s tone and direction. Defined the physical materials associated with the brand — such as concrete, wood, and metal — to extend its identity beyond visuals.

  • Brand Designer
  • Graphic Designer
  • Illustrator

Developed a complete brand identity for a fashion label, including custom lettering logo, symbolic elements, and a distinctive stamp. Designed the packaging concept, thank-you notes, and a unique clothing tag with a custom attachment method. Established a consistent color palette aligned with the brand’s tone and direction. Defined the physical materials associated with the brand — such as concrete, wood, and metal — to extend its identity beyond visuals.

  • Brand Designer
  • Graphic Designer

Work experience

Founder, Owner & Creative Director · MUSTAPRIL OÜJan 2024 – Present · 2 yrs 11 mos

Graphic Design & Branding

Social Media Manager · MTU LILLEBALLDec 2023 – Oct 2025 · 1 yr 11 mos

Social Media Manager

Meta Ads Campaigns FreelancerJan 2022 – Present · 4 yrs 11 mos

Meta Ads Campaigns

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