Marketing professional with 6+ years’ experience delivering client-led campaigns across holistic wellness brands operating internationally in Switzerland, Germany, and the UK. Skilled in analysing performance and audience data to optimise results and inform future strategy, with experience in holistic health across online education and e-commerce. Recently returning to work after focusing on motherhood, bringing a fresh perspective and strong creative and strategic thinking. Alongside my work, I have a personal interest in wellness, including Pilates (currently training to become a qualified teacher), as well as nature and surfing.

Alba Metolli

PRO

Marketing professional with 6+ years’ experience delivering client-led campaigns across holistic wellness brands operating internationally in Switzerland, Germany, and the UK. Skilled in analysing performance and audience data to optimise results and inform future strategy, with experience in holistic health across online education and e-commerce. Recently returning to work after focusing on motherhood, bringing a fresh perspective and strong creative and strategic thinking. Alongside my work, I have a personal interest in wellness, including Pilates (currently training to become a qualified teacher), as well as nature and surfing.

Available to hire

Marketing professional with 6+ years’ experience delivering client-led campaigns across holistic wellness brands operating internationally in Switzerland, Germany, and the UK.
Skilled in analysing performance and audience data to optimise results and inform future strategy, with experience in holistic health across online education and e-commerce.
Recently returning to work after focusing on motherhood, bringing a fresh perspective and strong creative and strategic thinking. Alongside my work, I have a personal interest in wellness, including Pilates (currently training to become a qualified teacher), as well as nature and surfing.

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Language

English
Fluent
German
Advanced
German
Advanced
Albanian
Advanced

Work Experience

Marketing Manager at Akademie der Naturheilkunde
January 20, 2019 - May 1, 2022
Develop and implement marketing strategies to use for launches and promotions; Boost brand awareness and generate leads; Create email campaigns to increase open and click-through rates; Report and analyze KPIs to validate and demonstrate success of marketing campaigns; Manage social media campaigns to increase brand engagement; Improved website visibility through development and implementation of SEO strategies; Built relationships with other brand ambassadors and influencers to assist social media strategy; Copywriting for social media posts, emails and other marketing collateral.
Administration and Reception at Caritas Luzern
August 1, 2011 - December 1, 2015
Answering phones and emails, greeting visitors, managing appointments and scheduling, data entry, management of office equipment, assisting with grant applications and financial support.
Freelance Creative Strategist at Self-employed
June 1, 2020 - Present
Managed projects autonomously, including client acquisition and consultation. Translation German - English.

Education

Mastering Digital Marketing in an AI World at London Business School
February 1, 2025 - April 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Non-Profit Organization