Hi, I’m Muhammad Faiz Izzuddin bin Abu Hassan. I’m a data-driven Performance Marketing Specialist based in Kuala Lumpur, Malaysia, with 6+ years of experience scaling finance and investment brands. I’ve managed multi-channel ad budgets of USD 15k+ per month across Meta, Google, and TikTok, driving measurable growth for both B2C and B2B audiences. I excel at full-funnel strategy, A/B testing, GA4 analytics, and CRO, consistently delivering ROAS above 3.0x. I thrive on turning insights into revenue, leading campaigns from lead generation to conversions, and I’m open to remote work or travel.…

Muhammad Faiz Izzuddin bin Abu Hassan

Hi, I’m Muhammad Faiz Izzuddin bin Abu Hassan. I’m a data-driven Performance Marketing Specialist based in Kuala Lumpur, Malaysia, with 6+ years of experience scaling finance and investment brands. I’ve managed multi-channel ad budgets of USD 15k+ per month across Meta, Google, and TikTok, driving measurable growth for both B2C and B2B audiences. I excel at full-funnel strategy, A/B testing, GA4 analytics, and CRO, consistently delivering ROAS above 3.0x. I thrive on turning insights into revenue, leading campaigns from lead generation to conversions, and I’m open to remote work or travel.…

Available to hire

Hi, I’m Muhammad Faiz Izzuddin bin Abu Hassan. I’m a data-driven Performance Marketing Specialist based in Kuala Lumpur, Malaysia, with 6+ years of experience scaling finance and investment brands. I’ve managed multi-channel ad budgets of USD 15k+ per month across Meta, Google, and TikTok, driving measurable growth for both B2C and B2B audiences.

I excel at full-funnel strategy, A/B testing, GA4 analytics, and CRO, consistently delivering ROAS above 3.0x. I thrive on turning insights into revenue, leading campaigns from lead generation to conversions, and I’m open to remote work or travel.

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Work Experience

Digital Marketing Specialist at Equities Tracker Holdings BHD
October 1, 2018 - Present
Lead performance marketing for a premier financial education and technology company, managing both retail (B2C) and corporate (B2B) acquisition strategies. Oversaw multi-channel campaigns on Meta, Google, and TikTok with ad spend above USD 15k/month, delivering ROAS above 3.0x and continuously optimizing for lower CPL and higher lead quality.
Performance Marketing Specialist at Satria Saham
January 1, 2022 - Present
Manage end-to-end paid media strategies for retail investor acquisition, focusing on webinars and course enrolments. Maintained 150–250 qualified webinar registrants per month in 2025, launched a 14-day remarketing funnel delivering 183 registrations and 2,920 landing page views, and sustained a ROAS of ~3.15 in 2024.
Graphic Designer & Brand Specialist at NFTY LABS
August 1, 2021 - March 31, 2023
Designed high-impact digital assets for a Web3 venture studio, ensuring visual consistency across global campaigns. Utilized Adobe Creative Suite and Figma to produce assets and collaborated with developers to implement designs in a digital environment.
Business Development Intern at CIMB Securities
August 1, 2016 - November 30, 2016
Assisted senior management with market research and strategic presentations for business expansion planning.

Education

Bachelor of Business Administration (Finance) (Hons), Banking, Corporate, Finance, and Securities Law at Universiti Teknologi MARA
January 1, 2015 - January 1, 2017
Diploma in Banking at Universiti Teknologi MARA
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Software & Internet, Media & Entertainment
    paper Paid Media Meta Ads (Lead Gen) - Webinar/Finance/Education

    Successfully led and executed a comprehensive performance marketing project for Satria Saham aimed at scaling their retail investor acquisition funnel. The project focused on transitioning the brand from simple awareness to a high-conversion lead generation engine across Meta, Google, and TikTok.

    By implementing a rigorous data-driven approach—including granular audience segmentation and extensive A/B testing of ad creatives—I optimized the customer journey from top-of-funnel (TOFU) awareness to final conversion.

    Core Responsibilities & Execution:

    Strategic Planning: Developed a multi-platform paid media strategy targeting both beginner and seasoned retail investors.

    Creative Optimization: Executed continuous A/B testing on landing pages and ad copies, which successfully boosted Click-Through Rates (CTR) by 20%.

    Funnel Management: Refined audience segmentation to ensure high-intent traffic, maintaining a consistent 21% conversion rate.

    Key Project Results (Jan – Sept 2024):

    Revenue Generation: Successfully generated RM 1,052,072 in total revenue within 9 months.

    Exceptional Efficiency: Maintained a Return on Ad Spend (ROAS) of 3.15 through strategic placement and bid optimization.

    Growth Scaling: Achieved a 30% increase in new lead acquisitions year-over-year.