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I'm a Creative Director with 20 years experience in Brand Development & Management, Graphic Design, Marketing Communication, Retail Strategy, and Behavioral Science Design. I lead dynamic multidisciplinary teams while creating unforgettable moments that resonate at retail (...or earlier in the path-to-purchase), I also have a strong track record in strategically developing Identities, Styleguides, Brand Refreshes, GTM Campaigns, Retail Comm Touchpoints, and Marcom Copy that converts while creating extraordinary experiences for some of the world's most recognizable brands. I get it, stories are better told visually aren't they: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Creative Director with 20 years experience in Brand Development & Management, Graphic Design, Marketing Communication, Retail Strategy, and Behavioral Science Design. I lead dynamic multidisciplinary teams while creating unforgettable moments that resonate at retail (...or earlier in the path-to-purchase), I also have a strong track record in strategically developing Identities, Styleguides, Brand Refreshes, GTM Campaigns, Retail Comm Touchpoints, and Marcom Copy that converts while creating extraordinary experiences for some of the world's most recognizable brands. I get it, stories are better told visually aren't they: _Website not available. Sign in: https://www.twine.net/signup_

mflotner

Art Director, Graphic Designer, Creative Director, +7

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I'm a Creative Director with 20 years experience in Brand Development & Management, Graphic Design, Marketing Communication, Retail Strategy, and Behavioral Science Design. I lead dynamic multidisciplinary teams while creating unforgettable moments that resonate at retail (...or earlier in the path-to-purchase), I also have a strong track record in strategically developing Identities, Styleguides, Brand Refreshes, GTM Campaigns, Retail Comm Touchpoints, and Marcom Copy that converts while creating extraordinary experiences for some of the world's most recognizable brands. I get it, stories are better told visually aren't they: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Creative Director with 20 years experience in Brand Development & Management, Graphic Design, Marketing Communication, Retail Strategy, and Behavioral Science Design. I lead dynamic multidisciplinary teams while creating unforgettable moments that resonate at retail (...or earlier in the path-to-purchase), I also have a strong track record in strategically developing Identities, Styleguides, Brand Refreshes, GTM Campaigns, Retail Comm Touchpoints, and Marcom Copy that converts while creating extraordinary experiences for some of the world's most recognizable brands. I get it, stories are better told visually aren't they: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a Creative Director with 20 years experience in Brand Development & Management, Graphic Design, Marketing Communication, Retail Strategy, and Behavioral Science Design.

I lead dynamic multidisciplinary teams while creating unforgettable moments that resonate at retail (…or earlier in the path-to-purchase), I also have a strong track record in strategically developing Identities, Styleguides, Brand Refreshes, GTM Campaigns, Retail Comm Touchpoints, and Marcom Copy that converts while creating extraordinary experiences for some of the world’s most recognizable brands.

I get it, stories are better told visually aren’t they: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director // Brand + Retail + Behavior Specialist at BEworks: Behavioral Science Consultancy

March 1, 2025 - Present

Creative Director / Behavioral Designer focusing on applying behavioral science to business and policy challenges; partnering with Behavioral Science and Psychology PhDs to translate academic insights into action and drive global projects.

Creative Director // Brand + Retail + Behavior Specialist at Blake Jarrett & Company

October 31, 2024 - October 1, 2025

Led Samsung Experience Store retainer YOY growth from $0 in 2018 to $1,108,000; created go-to-market campaigns and omnichannel events; consolidated Key Visual, Copywriting and Print portions of SES campaign development; oversaw planning, development, and installation of Samsung Experience Stores across Canada; managed cross-functional teams and vendor relationships.

Senior Graphic Designer / Brand Manager at LG&P In-Store Agency - Toronto Office

December 31, 2013 - October 1, 2025

Built in-store design capabilities; led the strategy and execution of in-store communications; supported Samsung Experience Stores across Canada for six years; managed budgets and calendars to optimize retail marketing programs.

Creative Director // Brand + Retail + Behavior Specialist at Bowring / Benix / Bombay & Co - B&C Group

November 30, 2008 - October 1, 2025

Produced external communication, in-store POS, and product packaging for three home decor brands; managed photo studio; supervised Junior Graphic Designers.

CPG Packaging Designer / Production Artist at Design Innovations

August 31, 2003 - October 1, 2025

Created composite packaging images and artwork for European chocolate packaging; produced packaging mockups and artwork.

Freelance Consultant - Branding / Strategy / Design / Marketing at Facet Design

August 1, 2003 - Present

Provided branding, strategy, and design services for diverse clients; built and maintained client relationships and led multiple concurrent design projects.

Creative Director // Brand + Retail + Behavior Specialist at Facet Design

August 1, 2003 - Present

Lead dynamic multidisciplinary teams to create brand and retail experiences, guiding strategy, design, and production across client engagements. Manage studio P&L, timelines, and vendor partnerships to deliver cohesive, consumer-focused programs.

Creative Director at Bowring / Benix / Bombay & Co - B&C Group

November 1, 2008 - October 1, 2025

Produced all external communication, in-store POS, and product packaging for three home decor brands; managed photo studio and supervised Junior Graphic Designers; collaborated with cross-functional teams to deliver integrated brand experiences.

CPG Packaging Designer / Production Artist at Design Innovations

August 1, 2003 - October 1, 2025

Created packaging art, produced composites, and supported production; developed design assets for consumer products and contributed to branding initiatives.

Senior Graphic Designer / Brand Manager at LG&P In-Store Agency - Toronto Office

March 1, 2025 - Present

Led brand and in-store design initiatives; coordinated with vendors and internal teams to deliver signage, POP materials, and store graphics across projects.

Freelance Designer / Brand Consultant at Facet Design

August 1, 2003 - Present

Freelance consultant providing branding, strategy, design, and marketing services.

Creative Director at Bowring / Benix / Bombay & Co - B&C Group

November 1, 2008 - October 1, 2025

Creative Director overseeing brand, retail, and packaging design; led client engagements and vendor collaborations.

Senior Graphic Designer / Brand Manager at LG&P In-Store Agency - Toronto Office

December 1, 2013 - October 1, 2025

Senior graphic designer and brand manager; managed design teams across multiple locations and collaborated with third-party agencies.

Creative Director / Brand + Retail + Behavior Specialist at Blake Jarrett & Company

October 1, 2024 - October 1, 2025

Led strategy, planning, development, production, and installation of Samsung Experience Stores across Canada; grew SES budget; drove immersive, multi-brand retail initiatives.

Creative Director / Behavioral Designer at BEworks: Behavioral Science Consultancy

March 1, 2025 - Present

Creative director and behavioral designer applying behavioral science to business challenges; partnered with PhDs and contributed to global projects including public interventions and digital transformations.