Hi, I'm Maria Francesca Vallario, a Web Designer and E-commerce Manager based in Napoli, Italy. I create functional websites with WordPress, captivating online stores with Shopify/WooCommerce, and marketing content that converts. I focus on user experience and brand-consistent aesthetics, keeping sites fresh, scalable, and SEO-friendly.\n\nI bring digital marketing, project management, and brand development together to deliver measurable growth. I enjoy turning complex requirements into concrete, actionable design and development solutions, collaborating with agencies, partners, and teams to drive successful online experiences.…

Maria Francesca Vallario

Hi, I'm Maria Francesca Vallario, a Web Designer and E-commerce Manager based in Napoli, Italy. I create functional websites with WordPress, captivating online stores with Shopify/WooCommerce, and marketing content that converts. I focus on user experience and brand-consistent aesthetics, keeping sites fresh, scalable, and SEO-friendly.\n\nI bring digital marketing, project management, and brand development together to deliver measurable growth. I enjoy turning complex requirements into concrete, actionable design and development solutions, collaborating with agencies, partners, and teams to drive successful online experiences.…

Available to hire

Hi, I’m Maria Francesca Vallario, a Web Designer and E-commerce Manager based in Napoli, Italy. I create functional websites with WordPress, captivating online stores with Shopify/WooCommerce, and marketing content that converts. I focus on user experience and brand-consistent aesthetics, keeping sites fresh, scalable, and SEO-friendly.\n\nI bring digital marketing, project management, and brand development together to deliver measurable growth. I enjoy turning complex requirements into concrete, actionable design and development solutions, collaborating with agencies, partners, and teams to drive successful online experiences.

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Skills

Experience Level

Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Beginner
Chinese
Beginner

Work Experience

Web Designer and E-commerce Manager at Nautic Sales & Marketing
March 1, 2024 - Present
Web designer (Wordpress) and E-commerce designer (Shopify and Woocommerce). Website management - page and landing page creation, digital product merchandising, website updates. E-commerce Manager - optimization and configuration of ecommerce websites to increase sales. Ecommerce Marketplace Manager - account and shop development on platforms like Amazon and Ebay. Management of marketplace accounts and sells. Campaign Manager - planning and executing marketing campaigns across different channels to drive measurable growth. Email Designer - creation of high-converting and visually appealing email templates and automated flows.
Digital Marketing and Brand Specialist at De Nigris Group
May 1, 2023 - March 1, 2024
Development of digital business strategies and marketing activities. Ensure all PR agencies, wholesale accounts and advertising agencies receive the relevant seasonal and campaign assets. Coordinating samples send outs for chefs, bloggers and events. Creation of social media plans and campaigns, development of briefs for graphics. Website management - page creation, digital product merchandising, website updates, landing pages. E-commerce Manager - optimization and configuration of ecommerce websites to increase sales. Email Designer - creation of high-converting and visually appealing email templates and automated flows. Support with local partnerships and events.
Accounting Specialist at Victoria Group
March 1, 2022 - May 1, 2023
In charge of accounting and financial advisory on behalf of the Group’s clients.
Web and Digital Marketing Specialist at Libellula Grafica Lab
June 1, 2020 - March 1, 2022
Project Manager and Coordinator for web and e-commerce development. Web designer (Wordpress and Woocommerce) and E-commerce designer (Shopify). Website management - page and landing page creation, digital product merchandising, website updates. Graphic designer - creation of graphics for websites and e-commerce. Creation of graphics for social media. Brand identity graphics and catalogs. Assistant Art Director and Stylist for photoshoots.
Project Manager & E-commerce Designer at Freelance
September 1, 2019 - May 1, 2023
In charge of web and e-commerce design and development, content update and graphic design. Project management, photo shoot organization and art direction.
Marketing Specialist at Milk and Honey
November 1, 2018 - February 1, 2019
Development of digital business strategies and marketing activities. Creation of commercial campaign, catalogues, collection design and garments defective process. Client management (price lists, retailers and stakeholders information).
Project Manager & E-commerce Designer at Freelance Work
September 1, 2019 - May 31, 2023
In charge of web and e-commerce design and development, content update and graphic design; Project management, photo shoot organization and art direction.

Education

MA Diploma in E-commerce and Digital Management at E-campus University
January 1, 2024 - June 30, 2026
MA Diploma Fashion Marketing and Communications at Polimoda Firenze
January 1, 2018 - September 1, 2018
BA Degree Major in Communications and Media Studies at John Cabot University Rome
September 1, 2014 - December 1, 2017
BA Degree Business Economics at E-campus University
January 1, 2023 - December 31, 2024
IB Diploma at Rome International School
May 1, 2014 - May 1, 2014
MA Diploma E-commerce and Digital Management at E-campus University
January 1, 2024 - June 1, 2026
MA Diploma Fashion Marketing and Communications at Polimoda Firenze
January 1, 2018 - September 1, 2018
BA Degree Major in Communications and Media Studies at John Cabot University Rome
September 1, 2014 - December 1, 2017
BA Degree Business Economics at E-campus University
January 1, 2023 - December 1, 2024
HSK CHINESE HSK 3 - B1 Equivalent at Rome International School
July 1, 2018 - July 1, 2018

Qualifications

HSK Chinese Level 3 (B1)
July 1, 2018 - December 17, 2025
IB Diploma
May 1, 2014 - May 1, 2014

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Travel & Hospitality, Wholesale & Distribution, Software & Internet, Professional Services, Other, Education

Skills

Experience Level