Leonardo Laya

Drove the audiovisual production strategy and high-impact multimedia content creation to boost engagement and lead generation across key platforms including YouTube, Meta, Google Ads, and Amazon. Combined traditional creative direction with cutting-edge Generative AI tools to accelerate delivery turnaround times while maintaining strict brand aesthetics. Key Achievements & Responsibilities: - Campaign Optimization: Designed performance-driven advertising materials for automotive campaigns, optimizing visual systems and messaging strategies to maximize ROI on Meta and Google Ads. - Process Standardization (SOPs): Authored and implemented official Standard Operating Procedures (SOPs) for the agency’s recurring content. This standardized workflows for corporate videos (Market Minute, Sizzle Reels), metric-driven client testimonials, internal culture clips, and educational tutorials. - AI Innovation & Automation: Streamlined bulk content production through advanced AI integration. Mastered platforms like Magnific/Freepik for blog image generation and Speechma/ElevenLabs for synthetic multilingual voiceovers, heavily optimizing creative workflows. - Visual Identity & Quality Control (QC): Supervised end-to-end quality control for wide-ranging video formats (horizontal, vertical, and high-retention social reels), ensuring 100% alignment with strict corporate branding and typography standards. - Culture & Content Branding: Spearheaded photography and videography direction during the company’s corporate trip to Bogotá, producing the cornerstone visual assets used for the launch of the new "Our Culture" section on the official company website.

Founded and scaled an independent creative agency, serving as the lead engineer and technical director for all multimedia production, digital marketing, and specialized audio/video services. Core Capabilities & Business Impact: - Performance Marketing: Built and deployed strategic Meta and Google Ads campaigns continuously for over 3 years, establishing a distinct market footprint and driving consistent client acquisition. - Advanced Audio Engineering: Developed an expert-level profile in audio engineering, ensuring rigorous quality standards for music production and digital audio distribution. Fully proficient in mastering files for strict technical platforms, including ACX submission standards for audiobooks. - Studio & Live Production: Expert in operating high-end audio hardware, professional camera setups, and advanced audiovisual equipment for both controlled studio environments and complex live multi-track recordings. - Post-Production Ecosystem: Power user of industry-standard post-production software and Digital Audio Workstations (DAWs), including DaVinci Resolve, Adobe Creative Suite, Reaper, Ableton Live, Pro Tools, and FL Studio. - Distribution & Codec Logistics: Deep technical understanding of digital video/audio compression algorithms, aspect ratios, and format wrapper constraints optimized for seamless delivery across all major web and social media networks. - AI-Enhanced Workflows: Pioneer in implementing next-generation AI pipelines. Expertly leverage AI for advanced video upscaling, image restoration, audio spectrum enhancement, and smart dialogue mixing, alongside utilizing AI tools for efficient scriptwriting, precise subtitling, and conceptual graphic/logo design. Digital Branding: Deliver contemporary, highly engaging, and verifiably successful video and audio editing tailored for digital platforms and modern social media landscapes.