I am a Native Advertising Specialist and Performance Marketing Executive with 4+ years of hands-on experience in campaign management, traffic monetization, and lead generation, working across Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, and MGID. I have a proven track record of building and scaling profitable campaigns across multiple native ad networks and monetized content surfaces. I excel at turning data into action and delivering measurable ROI. My core strengths include creative development, landing page optimization, audience targeting, and content arbitrage strategies. I drive strong ROI through data-driven decision-making, A/B testing, and continuous campaign optimization. I also bring a solid year of SEO experience to fuel organic and paid traffic growth.

Hamza Ali

I am a Native Advertising Specialist and Performance Marketing Executive with 4+ years of hands-on experience in campaign management, traffic monetization, and lead generation, working across Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, and MGID. I have a proven track record of building and scaling profitable campaigns across multiple native ad networks and monetized content surfaces. I excel at turning data into action and delivering measurable ROI. My core strengths include creative development, landing page optimization, audience targeting, and content arbitrage strategies. I drive strong ROI through data-driven decision-making, A/B testing, and continuous campaign optimization. I also bring a solid year of SEO experience to fuel organic and paid traffic growth.

Available to hire

I am a Native Advertising Specialist and Performance Marketing Executive with 4+ years of hands-on experience in campaign management, traffic monetization, and lead generation, working across Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, and MGID. I have a proven track record of building and scaling profitable campaigns across multiple native ad networks and monetized content surfaces. I excel at turning data into action and delivering measurable ROI.

My core strengths include creative development, landing page optimization, audience targeting, and content arbitrage strategies. I drive strong ROI through data-driven decision-making, A/B testing, and continuous campaign optimization. I also bring a solid year of SEO experience to fuel organic and paid traffic growth.

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Language

English
Fluent

Work Experience

Sales & Marketing Executive - Digital Marketing at Multitek Engineering
February 1, 2025 - Present
Managed and grew company’s social media platforms, executed Meta ad campaigns to boost audience engagement, brand visibility, and customer acquisition.
Sales & Marketing Executive at Digital Marketing Multitek Engineering
February 1, 2025 - Present
Managed and grew company social media platforms, executed Meta ad campaigns to boost audience engagement, brand visibility, and customer acquisition. Generated and qualified leads to drive sales growth, managing the full cycle from initial outreach to successful deal closure. Handled end-to-end email marketing, including promotional campaigns, client outreach, and inbound inquiry management to support business growth.
Native Advertising Specialist at Various Native Advertising Platforms (Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, MGID)
March 1, 2022 - January 1, 2025
Planned, launched, and managed performance-driven native ad campaigns across multiple networks, driving consistent traffic and lead generation. Maximized ROI through audience targeting, A/B testing of creatives and headlines, and continuous landing page optimization to improve conversion rates. Owned the full funnel from ad production to on-site RPM optimization.
Native Advertising Specialist at Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, MGID
March 1, 2022 - January 1, 2025
Planned, launched, and managed performance-driven native ad campaigns across Taboola, Outbrain, Zemanta, Baidu, Yahoo Gemini, and MGID.
Digital Marketing Specialist at Creative 99
December 1, 2020 - February 1, 2022
Planned, launched, and optimized native advertising campaigns from scratch, including creative development, landing page optimization, and performance tracking to maximize ROI.
Digital Marketing Specialist (Creative)
December 1, 2019 - February 1, 2022
Planned, launched, and optimized native advertising campaigns from scratch, including creative development, landing page optimization, and performance tracking to maximize ROI.
SEO Specialist at Rank Divine
November 1, 2018 - November 1, 2020
Improved search engine rankings and increased website traffic through on-page and off-page SEO, keyword research, backlink building, and content optimization.

Education

Bachelor of Computer Science (BSc) at Superior University Lahore
January 11, 2030 - January 1, 2017
Bachelor of Computer Science at Superior University Lahore
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services