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A seasoned marketing strategist with a proven record of building and scaling global marketing functions for high-growth technology companies. I specialize in transforming ambitious brand vision into measurable results. I partner with innovative companies to translate global strategy into regionally-relevant campaigns and commercial frameworks. My focus is on connecting digital activation directly to sales growth, ensuring every marketing dollar contributes to your bottom line. Let me help you accelerate your global digital footprint and achieve tangible market impact.…A seasoned marketing strategist with a proven record of building and scaling global marketing functions for high-growth technology companies. I specialize in transforming ambitious brand vision into measurable results. I partner with innovative companies to translate global strategy into regionally-relevant campaigns and commercial frameworks. My focus is on connecting digital activation directly to sales growth, ensuring every marketing dollar contributes to your bottom line. Let me help you accelerate your global digital footprint and achieve tangible market impact.

Mikkel Nørreslet

Marketing Strategist, Content Strategist, Project Manager, +5

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A seasoned marketing strategist with a proven record of building and scaling global marketing functions for high-growth technology companies. I specialize in transforming ambitious brand vision into measurable results. I partner with innovative companies to translate global strategy into regionally-relevant campaigns and commercial frameworks. My focus is on connecting digital activation directly to sales growth, ensuring every marketing dollar contributes to your bottom line. Let me help you accelerate your global digital footprint and achieve tangible market impact.…A seasoned marketing strategist with a proven record of building and scaling global marketing functions for high-growth technology companies. I specialize in transforming ambitious brand vision into measurable results. I partner with innovative companies to translate global strategy into regionally-relevant campaigns and commercial frameworks. My focus is on connecting digital activation directly to sales growth, ensuring every marketing dollar contributes to your bottom line. Let me help you accelerate your global digital footprint and achieve tangible market impact.

Available to hire

A seasoned marketing strategist with a proven record of building and scaling global marketing functions for high-growth technology companies. I specialize in transforming ambitious brand vision into measurable results.

I partner with innovative companies to translate global strategy into regionally-relevant campaigns and commercial frameworks. My focus is on connecting digital activation directly to sales growth, ensuring every marketing dollar contributes to your bottom line. Let me help you accelerate your global digital footprint and achieve tangible market impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Danish

Fluent

German

Intermediate

Swedish

Advanced

Norwegian

Advanced

Work Experience

Commercial Lead at Energy Cluster Denmark

January 1, 2025 - June 16, 2024

Responsible for strengthening the cluster's commercial focus to accelerate green energy innovation in Denmark and the EU. Developed new service offerings and optimized sales and membership operations through targeted commercial activities. Built the core business model and commercial processes from the ground up, developed three new services with marketing assets to enable sales, oversaw the making of general terms and conditions for the cluster's new ApS company, successfully budgeted and executed proactive sales activities, and delivered internal training sessions.

Senior Marketing Manager at Green Hydrogen Systems A/S

January 1, 2022 - January 31, 2025

Led a talented team of marketing professionals boosting demand, generating sales, and business development. Developed partner programs, service packages, hosted events, and created technical and strategic content for sales enablement. Developed and implemented a marketing strategy, plan, and operational model. Participated in launching a commercial reseller program. Led the creation of GHS's new commercial service model and products. Established strategic partnerships internationally. Built LinkedIn following and generated significant sales-qualified leads. Conducted international trade shows and sales webinars. Implemented lead nurturing and sales automation reducing sales cycles by up to 30%.

Marketing Communication Manager at Weathernews Inc. Scandinavia

January 1, 2019 - December 31, 2021

Led a team with global responsibility for B2B marketing and communication in shipping, aviation, and renewable energy. Developed and launched a CO2 reporting service for shipping, including customer surveys and trade shows. Designed global marketing strategies for renewable energy and integrated CRM automation. Achieved a 40% increase in global search performance and generated 25 SQLs per month through innovative campaign management.

Digital Marketing Manager at LOBYCO A/S

January 1, 2021 - December 31, 2022

Spearheaded growth in brand positioning, commercial services, and sales pipeline. Established networking groups with executives and leaders, developing events and online communities for stronger connections. Increased nurturing of international accounts through digital channels and automation, achieving a significant rise in relevant traffic and MQL generation. Developed digital automation solutions supporting outbound sales and customer success.

Content Strategist, Sales Manager, Project Manager at Marvelous Nordic, Gonzo Media, Verizon Media

August 1, 2016 - September 29, 2019

Worked on a project basis with several national and international brands in technology, transport, and FMCG sectors to increase sales and market position. Delivered 120-300% of campaign KPIs related to branding, awareness, and engagement. Managed influencer marketing campaigns using Hubspot and Google Ads, generating over 50 sales opportunities in six months. Facilitated stakeholder management and workshops across departments and clients.

Education

MA in Media Studies (Cross-media Communication) at University of Copenhagen

September 1, 2013 - July 1, 2016

Knowledge and understanding of: • genres and media, especially digital media • media production, distribution, and reception, including the interaction between different types of media and forms of communication • the interaction between media, culture, and society, nationally and internationally Skills and competencies in: • plan and carry out independent, empirical analyses of a specific issue related to media production, distribution, and use • manage analytical tasks and propose relevant solutions to professional problems • select, apply, and critically reflect on key theories and methods in relation to specific issues and analytical tasks • communicating insights to specific target groups through selected media and communication genres • discussing professional issues independently and critically assessing the relevance of analytical approaches • entering into professional collaborations • communicating and presenting research results in a professional manner

BA in Media Studies at Aarhus University

September 1, 2010 - July 30, 2013

Skills: – use databases on media consumption – use qualitative methods and quantitative media material in the analysis of media consumption and reception – apply sociological, philosophical, and cultural analytical theories – analyze media communication in context – assess specific issues from a media systems perspective – structuring and giving oral presentations – communicating professional insight in an appropriate and well-organized manner, as well as giving and receiving feedback Competencies: - Ability to analyze media production processes, media texts, media use and reception, as well as the historical and current contexts for media and their interaction. - Ability to translate theoretical, analytical, and methodological skills into empirical practice in collaboration with others. - Ability to collaborate in a focused manner and under time pressure in complex work processes.