Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a design and creative leader with 12+ years of leading multidisciplinary teams and 20+ years shaping customer-facing editorial, brand and digital experiences. I turn complex briefs into clear, coherent journeys by combining behavioural science, visual systems and hands-on experience design. At Fundamental Group, I built Sonar into an established digital experience offering, leading designers, developers and content specialists across interactive campaigns, landing page experiences and dynamic creative systems. My work is grounded in high-consideration financial and education contexts where clarity, confidence and trust drive engagement. I take a practical leadership approach: setting direction, raising craft, improving ways of working and helping cross-functional teams move from insight to launch. I also use AI deliberately to accelerate concept development and production continuity while maintaining strong human judgment.…I am a design and creative leader with 12+ years of leading multidisciplinary teams and 20+ years shaping customer-facing editorial, brand and digital experiences. I turn complex briefs into clear, coherent journeys by combining behavioural science, visual systems and hands-on experience design. At Fundamental Group, I built Sonar into an established digital experience offering, leading designers, developers and content specialists across interactive campaigns, landing page experiences and dynamic creative systems. My work is grounded in high-consideration financial and education contexts where clarity, confidence and trust drive engagement. I take a practical leadership approach: setting direction, raising craft, improving ways of working and helping cross-functional teams move from insight to launch. I also use AI deliberately to accelerate concept development and production continuity while maintaining strong human judgment.

MIA KORAB

Creative Director, Art Director, Designer, +2





I am a design and creative leader with 12+ years of leading multidisciplinary teams and 20+ years shaping customer-facing editorial, brand and digital experiences. I turn complex briefs into clear, coherent journeys by combining behavioural science, visual systems and hands-on experience design. At Fundamental Group, I built Sonar into an established digital experience offering, leading designers, developers and content specialists across interactive campaigns, landing page experiences and dynamic creative systems. My work is grounded in high-consideration financial and education contexts where clarity, confidence and trust drive engagement. I take a practical leadership approach: setting direction, raising craft, improving ways of working and helping cross-functional teams move from insight to launch. I also use AI deliberately to accelerate concept development and production continuity while maintaining strong human judgment.…I am a design and creative leader with 12+ years of leading multidisciplinary teams and 20+ years shaping customer-facing editorial, brand and digital experiences. I turn complex briefs into clear, coherent journeys by combining behavioural science, visual systems and hands-on experience design. At Fundamental Group, I built Sonar into an established digital experience offering, leading designers, developers and content specialists across interactive campaigns, landing page experiences and dynamic creative systems. My work is grounded in high-consideration financial and education contexts where clarity, confidence and trust drive engagement. I take a practical leadership approach: setting direction, raising craft, improving ways of working and helping cross-functional teams move from insight to launch. I also use AI deliberately to accelerate concept development and production continuity while maintaining strong human judgment.

Available to hire

I am a design and creative leader with 12+ years of leading multidisciplinary teams and 20+ years shaping customer-facing editorial, brand and digital experiences. I turn complex briefs into clear, coherent journeys by combining behavioural science, visual systems and hands-on experience design. At Fundamental Group, I built Sonar into an established digital experience offering, leading designers, developers and content specialists across interactive campaigns, landing page experiences and dynamic creative systems. My work is grounded in high-consideration financial and education contexts where clarity, confidence and trust drive engagement.

I take a practical leadership approach: setting direction, raising craft, improving ways of working and helping cross-functional teams move from insight to launch. I also use AI deliberately to accelerate concept development and production continuity while maintaining strong human judgment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

Czech

Fluent

English

Fluent

Work Experience

Creative Director at Fundamental Media

January 1, 2018 - Present

Led Sonar, Fundamental Group’s digital experience division, developing its proposition from an early-stage initiative into an established creative offering delivering interactive campaigns, landing page experiences and dynamic content systems for global financial-services and higher-education clients. Set the strategic and creative direction for customer-facing digital journeys, connecting campaign messaging, interactive formats and post-click experiences so that users encountered a clearer, relevant path from first exposure to action. Led and developed a multidisciplinary team of designers, developers and content specialists, setting standards for craft, feedback, prioritization, quality assurance and delivery across concurrent projects. Applied behavioral design principles to identify decision friction, improve message relevance and make complex topics easier for audiences to understand and act on. Partnered with senior stakeholders and client teams to turn complex commercial, data

Head of Design at Fundamental Media

January 1, 2014 - January 1, 2018

Led design leadership for digital journeys, establishing creative direction and craft standards across campaigns, landing pages and dynamic systems. Built and managed a multidisciplinary team, collaborated with stakeholders to translate complex challenges into actionable design strategies, and integrated AI-assisted workflows to accelerate ideation, prototyping and production while preserving human judgment.

Art Director at Metro International

January 1, 2009 - January 1, 2014

Directed visual development across 22 country editions, creating adaptable editorial design principles, infographics and commercial formats while collaborating with international teams to maintain quality, clarity and local relevance at scale.

Editor-in-chief, Art Director at Men/Women Only magazine

January 1, 2007 - January 1, 2008

Developed and led the full concept, design and brand direction of a glossy lifestyle publication, overseeing visual identity, editorial direction, content planning, photo shoots, layouts and collaboration with commercial teams on advertorial formats.

Deputy Editor-in-chief at Metro Czech Republic

January 1, 2006 - January 1, 2007

Managed a team of 20+ staff, overseeing content planning, visual direction, photo direction and publication design for a fast-paced consumer media environment.

Editor-in-chief at Novy Prostor

January 1, 2004 - January 1, 2006

Redesigned and repositioned weekly magazine.

Designer at Style Magazine

January 1, 2001 - January 1, 2004

Glossy lifestyle and fashion magazine.