Available to hire
Hi, I’m Amir Farooq, a copywriter and SEO/content expert with 9+ years of experience helping brands develop compelling content and optimize for search. I’ve delivered sales copy, blog content, and SEO strategies for clients across the UK, USA, and Pakistan, driving traffic, leads, and conversions. I’ve managed content programs for real estate, hospitality, tech, and education, always focused on clarity, relevance, and measurable results.
As a team lead and strategist, I’ve built scalable content processes, supervised writers and editors, and developed on-page and off-page SEO practices that improve local and global search performance. I enjoy turning complex ideas into accessible content, creating long-form articles and YouTube scripts, and collaborating with stakeholders to align content with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
SEO Manager, Senior Technical Documentation Specialist & Technical SEO Expert at Siddiqi Hospitality Pvt. Ltd.
January 1, 2024 - PresentLed technical documentation, OTA platform writing, and SEO optimization for Khokha Eatery. Documented APIs, DB schemas, stored procedures, data flow diagrams, and technical specs; updated admin portals and APIs; built a new WordPress version with Core Web Vitals, schema markup, canonicalization, xml sitemap and robots.txt; conducted keyword research, on-page optimization, internal linking, and local SEO; managed Azure DevOps workflows, user stories, and sprint cycles; conducted documentation audits and stakeholder reviews.
Content Manager at Selteq IT Solutions
January 1, 2019 - PresentManaged copywriting and content strategy across UK, USA, and PK projects (expert.one). Oversaw 300+ blogs, 250 service descriptions, 1000+ sub-services; produced 11 monthly audit reports; optimized meta titles/descriptions and on-page content; led blog writing, internal linking, link-building, local citations; produced social media and promotional content; supervised writers and editors.
Manager Content Strategy (MCS) at DS Technologies
January 1, 2012 - December 31, 2019Led content strategy and copywriting portfolio, including client blogs, service pages, and case studies; managed SEO and content optimization; delivered monthly audit reports; contributed to eBooks and whitepapers; collaborated with developers and stakeholders; improved overall content quality and SEO performance.
Marketing Officer at Sitara Group of Inc.
January 1, 2006 - December 31, 2009Achieved sales targets, updated market research and sales reports; designed promotional campaigns and presentations; contributed to real estate expansion, increasing market share.
SEO Expert at Pasban IT Group
January 1, 2011 - December 31, 2012Led internet marketing campaigns (SEO/SEM, social media, content marketing), performed competitor analysis, and optimized ROI through lead generation and sales; executed email campaigns, banners, newsletters, and promotions.
Online Chat Support Services at Online Chat Support Services
January 1, 2009 - December 31, 2011Handled client queries, educated visitors about products, assisted in purchases via online chat.
SEO Manager at Siddiqi Hospitality Pvt. Ltd.
January 1, 2024 - PresentSEO Manager and Senior Technical Documentation Specialist/Technical SEO Expert. Responsible for OTA platform technical writing, API documentation, DB schemas, stored procedures, data flow diagrams, technical specs, architecture overviews, and admin interfaces. Built a new WordPress version optimizing Core Web Vitals, schema markup, canonicalization, XML sitemap, and robots.txt. Performed keyword research, meta optimization, content optimization, and blog writing; led internal linking, link-building, and local citations. Used GEO tools (GA, GSC, SEMrush, Ahrefs, Ubersuggest). Achievements include launching updated technical documentation for SHPL’s OTA, APIs, and admin systems and improving local search performance for Khokha Eatery; proposed expansion of SEO responsibilities across SHPL’s project portfolio.
Assistant Marketing Manager at Sitara Inc.
January 1, 2006 - January 1, 2009Assisted in marketing operations, achieved sales targets, conducted market research, and designed promotional materials; contributed to campaigns and promotional activities.
YouTube Script Writer at GMZ Media
January 1, 2019 - PresentWrote long-form YouTube video scripts for tech, entertainment, law, and other niches; produced content for Elon Musk Fan Zone and various channels; created LinkedIn posts, Fiverr gigs, and related copy; also delivered related content for other GMZ Media channels.
SEO Manager / Senior Technical Documentation Specialist & Technical SEO Expert at Siddiqi Hospitality Pvt. Ltd.
January 1, 2024 - PresentLead SEO strategy and technical documentation for OTA platform. Responsible for SEO optimization for Khokha Eatery, API documentation (RESTful), database schemas, stored procedures, data flow diagrams, technical specifications, architecture overviews, and admin interfaces. Built a new WordPress version focusing on Core Web Vitals, schema markup, canonicalization, XML sitemaps, and robots.txt. Conducted keyword research, on-page optimization, meta tags, blog writing, internal linking, and local citations. Managed Azure DevOps user stories, documentation audits, sprint cycles, and stakeholder reviews. Updated documentation for OTA systems, SHPL APIs, and admin portals. Achievements include launching updated technical documentation and significantly improving local search performance, with proposed expansion of SEO duties across SHPL’s project portfolio.
Content Manager at DS Technologies
January 1, 2012 - December 31, 2019Managed content strategy and copywriting for DS Technologies; created sales pages, 300+ blogs, product descriptions, and service content; led SEO optimization and content audits; collaborated with developers and marketing teams to align with project goals.
Marketing Officer at Sitara Group of Inc. / Sitara Hamza Pvt Ltd
January 1, 2006 - December 31, 2009Responsible for achieving sales targets, market research, and promotional campaign design. Initiated and developed a real estate sales division, generating contracts and expanding Sitara Sapna City market share from 20% to 50% in Faisalabad.
SEO Manager / Senior Technical Documentation Specialist & Technical SEO Expert at Siddiq Hospitality Pvt. Ltd.
January 1, 2024 - PresentReported to Project Manager; responsibilities included technical writing for OTA platform, API documentation, DB schemas, stored procedures, data flow diagrams, architecture overviews, and admin interfaces. Built and optimized WordPress site with Core Web Vitals, schema markup, canonicalization, XML sitemap, and robots.txt. Conducted keyword research, meta optimization, content optimization, and local SEO. Managed Azure DevOps user stories, documentation audits, sprint cycles, and stakeholder reviews. Achievements include launching updated technical documentation for OTA, APIs, and admin systems, improving local search performance and Khokha Eatery traffic, and proposing expanded SEO ownership across SHPL project portfolio.
Marketing Officer at Sitara Hamza Pvt Ltd, Faisalabad, Pakistan
January 1, 2006 - January 1, 2009Responsible for achieving sales targets, market research, and promotional campaigns. Contributed to growth in the Faisalabad region.
Education
MBA Marketing at The University of Faisalabad, Pakistan
January 1, 2004 - January 1, 2006Bachelor in Commerce at The University of Central Punjab Government Commerce College Faisalabad, Pakistan
January 1, 2002 - January 1, 2004Inter in Commerce at Government Degree College for Boys, Faisalabad, Pakistan
January 11, 2030 - February 20, 2026MBA Marketing at The University of Faisalabad
January 1, 2004 - January 1, 2006Bachelor in Commerce at The University of Central Punjab Government Commerce College Faisalabad
January 1, 2002 - January 1, 2004Master of Business Administration (MBA) Marketing at The University of Faisalabad
January 1, 2004 - December 31, 2006Bachelor in Commerce at The University of Central Punjab Government College Faisalabad, Pakistan
January 1, 2002 - December 31, 2004Inter in Commerce at Government Degree College for Boys, Faisalabad, Pakistan
January 11, 2030 - February 20, 2026MBA Marketing at The University of Faisalabad, Pakistan
January 1, 2004 - January 1, 2006Bachelor in Commerce at The University of Central Punjab Government College Faisalabad, Pakistan
January 1, 2002 - January 1, 2004Inter in Commerce at Government Degree College for Boys, Faisalabad, Pakistan
January 11, 2030 - February 20, 2026Qualifications
English Language Certification
January 11, 2030 - February 20, 2026Microsoft Office Management Certified
January 11, 2030 - February 20, 2026English Language Certification
January 11, 2030 - February 20, 2026Microsoft Office Management Certified
January 11, 2030 - February 20, 2026English Language Certification
January 11, 2030 - February 20, 2026Microsoft Office Management Certified
January 11, 2030 - February 20, 2026English Language Certification
January 11, 2030 - February 20, 2026Microsoft Office Management Certified
January 11, 2030 - February 20, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Real Estate & Construction, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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