’m a global marketing leader passionate about turning strategy into impact. I specialize in building data-driven campaigns and demand generation programs that drive real growth across regions and partner ecosystems. With experience across Europe and LATAM, I thrive in complex, fast-paced environments—aligning teams, optimizing customer journeys, and transforming insights into compelling stories that convert. Curious by nature and obsessed with what’s next, I bring a mix of creativity, analytics, and challenger mindset to everything I do.

Micaela Rossi

’m a global marketing leader passionate about turning strategy into impact. I specialize in building data-driven campaigns and demand generation programs that drive real growth across regions and partner ecosystems. With experience across Europe and LATAM, I thrive in complex, fast-paced environments—aligning teams, optimizing customer journeys, and transforming insights into compelling stories that convert. Curious by nature and obsessed with what’s next, I bring a mix of creativity, analytics, and challenger mindset to everything I do.

Available to hire

’m a global marketing leader passionate about turning strategy into impact. I specialize in building data-driven campaigns and demand generation programs that drive real growth across regions and partner ecosystems.
With experience across Europe and LATAM, I thrive in complex, fast-paced environments—aligning teams, optimizing customer journeys, and transforming insights into compelling stories that convert.
Curious by nature and obsessed with what’s next, I bring a mix of creativity, analytics, and challenger mindset to everything I do.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Fluent

Work Experience

Campaign Manager at Fujitsu
April 1, 2021 - January 31, 2023
Lead execution of global campaigns and nurture programs for Fujitsu’s Uvance Digital Shifts, focusing on demand generation and lead acquisition. Continuously optimize campaigns for conversion, test strategies and market trends; create and optimize customer journeys; align with regional teams; develop content to inspire customers and market influencers.
Campaign Project Manager - Global Go To Market at Fujitsu
January 1, 2023 - April 1, 2023
Lead, execute and optimize campaigns and GTM programs; partner with GTM leaders to drive demand and develop scalable campaigns; align with field marketing and channel sales to drive pipeline.
Marketing Program Manager - EMEA LATAM at Palo Alto Networks
April 1, 2023 - Present
Lead, execute and optimize SASE partner programs and events in EMEA-LATAM, including building new programs or adopting packaged programs; develop data-driven marketing campaigns and align with inside sales and GTM to drive demand.
Marketing Executive at Realm
April 1, 2014 - July 1, 2014
Freelance Marketing Consultant at Realm
October 1, 2017 - February 28, 2019
Freelance marketing consulting services for UK clients.
Marketing Assistant / Junior Copywriter at Media Agency Group
December 1, 2013 - March 1, 2014
Campaign Manager at VernaCare
June 1, 2016 - October 1, 2017

Education

Executive Master in Management and Digital Innovation at Universidade Católica Portuguesa
October 1, 2018 - December 1, 2019
Certificate at Chartered Institute of Marketing
October 1, 2013 - December 1, 2014
BA Hons Public & Institutional Relations at Siglo 21 University
January 1, 2008 - January 1, 2012
Master in Management and Digital Innovation at Universidad Católica, Lisbon
October 1, 2018 - December 1, 2019
Certificate at Chartered Institute of Marketing, London
January 1, 2013 - January 1, 2014
Bachelor of Arts (Hons) Public & Institutional Relations at Universidad Siglo 21, Córdoba, Argentina
January 1, 2008 - January 1, 2012

Qualifications

CIM Membership
October 1, 2013 - March 23, 2026
Chartered Institute of Marketing Certificate
January 1, 2013 - January 1, 2014

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other