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I am a results-driven Senior Social Media Specialist with over 10 years of experience in brand, content, and digital communication for multinational companies. I have a strong background in social media strategy, project and campaign leadership, audience engagement, and performance analysis. I have international professional experience in Australia and across LATAM, Spain, and the U.S., working in English-speaking, multicultural environments and collaborating with cross-functional, diverse teams.…I am a results-driven Senior Social Media Specialist with over 10 years of experience in brand, content, and digital communication for multinational companies. I have a strong background in social media strategy, project and campaign leadership, audience engagement, and performance analysis. I have international professional experience in Australia and across LATAM, Spain, and the U.S., working in English-speaking, multicultural environments and collaborating with cross-functional, diverse teams.

MICAELA SANTAELLA

Social Media Manager, Copywriter, Content Creator, +2

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I am a results-driven Senior Social Media Specialist with over 10 years of experience in brand, content, and digital communication for multinational companies. I have a strong background in social media strategy, project and campaign leadership, audience engagement, and performance analysis. I have international professional experience in Australia and across LATAM, Spain, and the U.S., working in English-speaking, multicultural environments and collaborating with cross-functional, diverse teams.…I am a results-driven Senior Social Media Specialist with over 10 years of experience in brand, content, and digital communication for multinational companies. I have a strong background in social media strategy, project and campaign leadership, audience engagement, and performance analysis. I have international professional experience in Australia and across LATAM, Spain, and the U.S., working in English-speaking, multicultural environments and collaborating with cross-functional, diverse teams.

Available to hire

I am a results-driven Senior Social Media Specialist with over 10 years of experience in brand, content, and digital communication for multinational companies. I have a strong background in social media strategy, project and campaign leadership, audience engagement, and performance analysis.

I have international professional experience in Australia and across LATAM, Spain, and the U.S., working in English-speaking, multicultural environments and collaborating with cross-functional, diverse teams.

Skills

Copywriting

Branding

Data Visualization

Experience Level

Copywriting

Expert

Branding

Expert

Data Visualization

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Senior Social Media Analyst at Hotmart

August 1, 2019 - December 1, 2024

Led end-to-end social media projects aligned with brand and business goals. Coordinated and managed cross-functional campaigns and content initiatives. Developed brand-led content and storytelling across platforms. Supported international expansion for LATAM, Spain, and the U.S. markets. Defined KPIs and analyzed performance to optimize results.

Social Media Analyst at Loggia Comunicação

November 1, 2018 - August 1, 2019

Managed social media planning and content execution for agency clients across different industries. Developed editorial calendars aligned with brand and audience goals. Created social media content integrated with cross-media campaigns. Supported client pitches and KPI definition. Monitored performance and delivered insights and reports.

Copywriter at Smartalk

October 1, 2015 - November 1, 2018

Developed strategic content and messaging for corporate clients, supporting brand communication and client objectives. Crafted strategic scripts and narratives for client videos and presentations. Developed storytelling frameworks to enhance communication and audience engagement. Translated business objectives into persuasive content strategies. Supported product launches, training programs, and sales initiatives with targeted copy.

PR & Communications Intern at Escola de Veterinária – Universidade Federal de Minas Gerais

March 1, 2015 - October 1, 2015

Supported internal and external communications, creating content for newsletters, social media, blogs, and websites, while managing media relations and press coverage.

Front Desk & Customer Service

January 1, 2025 - Present

Experienced in customer-facing roles in Australia, working in English with multicultural clients and teams. Developed skills in communication, problem-solving, adaptability, and managing fast-paced environments.