I'm a brand strategist and creative director with 7+ years of experience building identity systems, visual narratives, and strategic positioning for modern brands across hospitality, luxury, lifestyle, and yacht industries. I specialize in translating business vision into emotionally resonant brand experiences through brand identity design, art direction, storytelling, and creative strategy. I've led end-to-end branding projects from research and positioning to visual execution and content direction. I have a strong understanding of premium brand perception, heritage-driven storytelling, and high-end visual communication, and I'm passionate about creating timeless brand systems that combine strategic clarity with refined aesthetics.

Micael Erain

I'm a brand strategist and creative director with 7+ years of experience building identity systems, visual narratives, and strategic positioning for modern brands across hospitality, luxury, lifestyle, and yacht industries. I specialize in translating business vision into emotionally resonant brand experiences through brand identity design, art direction, storytelling, and creative strategy. I've led end-to-end branding projects from research and positioning to visual execution and content direction. I have a strong understanding of premium brand perception, heritage-driven storytelling, and high-end visual communication, and I'm passionate about creating timeless brand systems that combine strategic clarity with refined aesthetics.

Available to hire

I’m a brand strategist and creative director with 7+ years of experience building identity systems, visual narratives, and strategic positioning for modern brands across hospitality, luxury, lifestyle, and yacht industries. I specialize in translating business vision into emotionally resonant brand experiences through brand identity design, art direction, storytelling, and creative strategy.

I’ve led end-to-end branding projects from research and positioning to visual execution and content direction. I have a strong understanding of premium brand perception, heritage-driven storytelling, and high-end visual communication, and I’m passionate about creating timeless brand systems that combine strategic clarity with refined aesthetics.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Other