Available to hire
Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years of experience scaling B2B SaaS go-to-market and revenue operations. I’ve built scalable demand-generation engines, optimized CAC, and enabled under-resourced teams to deliver predictable growth across multi-channel programs. I blend strategic vision with hands-on execution to align marketing with revenue goals and translate complex data into actionable dashboards that drive business outcomes.
From product marketing to GTM strategy and revenue operations, I thrive on cross-functional collaboration and delivering campaigns that accelerate pipeline velocity. I enjoy partnering with executives and boards to launch repeatable growth programs, optimize performance, and create a culture of data-driven decision making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing & Growth Development / GTM Operations at The Home Improvement Specialist
January 1, 2025 - October 8, 2025Built a scalable demand generation engine while managing a 20+ person team and a $1.5M marketing budget. Delivered 55% YoY lift in MQLs; 40% stronger MQL → SQL conversion; cut CAC by 250% via attribution modeling, spend reallocation, and HubSpot-driven lead workflows; unified inbound, outbound, and digital under a single growth roadmap; 35% pipeline velocity increase; presented custom KPI dashboards monthly to the executive team.
Head of Growth & Revenue Operations at Thrive DX
January 1, 2024 - October 8, 2025Oversaw global demand generation and GTM operations for SaaS learning solutions, managing a $2M annual marketing budget and 20+ person team. Designed and executed a global demand generation strategy delivering $18M SaaS pipeline and 260% lift in lead activation; architecture lifecycle stages, lead scoring, ABM programs in HubSpot; AI-driven forecasting and reporting frameworks; directed $2M budget; optimized CAC with a 6-month payback window.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led marketing, enablement, and GTM strategy while managing a 15-person team and a $1M annual budget. Launched a Product-Led Growth motion that boosted self-service adoption by 40% and delivered $12M in net-new ARR; repositioned SaaS products across four segments, increasing win rates by 25%; drove messaging and pricing strategies aligned to 60–90 day sales cycles for $15–$25K ACVs.
Founder & Fractional GTM / Revenue Ops Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups, driving demand generation strategies and scalable GTM programs. Designed GTM playbooks and lifecycle frameworks; created HubSpot dashboards and attribution models for board/investor reporting; achieved 35%+ improvement in MQL→SQL conversion through structured nurture and scoring.
Head of Technology Partnerships / GTM Operations at Navitas North America
January 1, 2019 - October 8, 2025Led technology partnerships and GTM operations to accelerate SaaS growth; managed cross-functional programs and partner ecosystems.
Head of Sales & Marketing / GTM Strategy at Case FMS
January 1, 2017 - October 8, 2025Directed sales and marketing GTM strategy for SaaS solutions; improved pipeline and revenue efficiency.
Solution Delivery Executive at Sungard Availability Services
January 1, 2016 - October 8, 2025Delivered solutions and services with a focus on GTM alignment and customer outcomes.
Founder & CEO at Eight Eleven LLC
January 1, 2013 - October 8, 2025Founded and led consulting focusing on GTM, revenue operations, and product marketing for SaaS startups.
Head of Marketing & Growth Development / GTM Operator at RIH | The Home Improvement Specialist
January 1, 2025 - October 8, 2025Scope: Built a scalable demand generation engine while managing a 20+ person team and a $1.5M marketing budget. Delivered a 55% YoY lift in MQLs and 40% stronger MQL → SQL conversion. Cut CAC by 250% through attribution modeling, spend reallocation, and HubSpot-driven lead workflows. Unified inbound, outbound, and digital under a single growth roadmap, driving a 35% increase in pipeline velocity. Presented monthly KPI dashboards to the executive team and held marketing accountable to revenue goals.
Head of Growth & Revenue Operations Lead at Thrive DX
January 1, 2024 - October 8, 2025Oversaw global demand generation and GTM operations for SaaS learning solutions, managing a $2M annual marketing budget and a 20+ person team. Designed and executed a global demand generation strategy delivering an $18M SaaS pipeline and a 260% lift in lead → activation. Architected lifecycle stages, lead scoring, and ABM programs in HubSpot, improving SQL volume by 40%. Implemented AI-driven forecasting and reporting frameworks adopted by sales and board stakeholders. Directed a $2M budget and 20+ person team; optimized CAC with a six-month payback window.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led marketing, enablement, and GTM strategy for SaaS, managing a 15-person team and a $1M annual budget. Launched a product-led growth motion increasing self-service adoption and delivering $12M in net-new ARR. Repositioned SaaS products across four segments ($10M–$200M distributors), raising win rates by 25%. Directed messaging and pricing aligned to lengthy 60–90 day sales cycles ($15–$25K ACVs).
Founder & Fractional GTM / RevOps Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups, driving demand generation strategies and scalable GTM programs. Designed HubSpot dashboards and attribution models to support founders and investors. Achieved 35%+ improvement in MQL → SQL conversion through structured nurture and scoring. Built lifecycle frameworks and GTM playbooks for multiple portfolio companies.
Head of Marketing & Growth Development / GTM Operator at The Home Improvement Specialist
January 1, 2025 - October 8, 2025Built a scalable demand-generation engine, managed a 20+ person team, and directed a $1.5M marketing budget. Drove 55% YoY lift in MQLs and improved MQL→SQL conversion by 40%. Cut CAC by 250% through attribution modeling, spend reallocation, and HubSpot-driven workflows. Unified inbound, outbound, and digital channels under a single growth roadmap, boosting pipeline velocity by 35%. Presented monthly KPI dashboards to the executive team and aligned marketing metrics to revenue goals.
Head of Growth & Revenue Operations Lead at Thrive DX
January 1, 2024 - October 8, 2025Led global demand generation and GTM operations for SaaS learning solutions, directing a $2M annual marketing budget and a 20+ person team. Designed and executed a global demand-gen strategy delivering $18M ARR pipeline and 260% lift in lead activation. Architected lifecycle stages, lead scoring, and ABM programs in HubSpot, improving SQL volume by 40%. Implemented AI-driven forecasting and reporting frameworks adopted by sales and board stakeholders. Managed a $2M budget and 20+ team; optimized CAC with a six-month payback window.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led product marketing, enablement, and GTM strategy for multiple SaaS products; launched a product-led growth motion increasing self-service adoption by 40% and delivering $12M in net-new ARR. Repositioned SaaS products across four distributors, raising win rates by 25%. Shaped messaging and pricing aligned to long sales cycles (60–90 days) with annual contract values of $15K–$25K.
Founder & Fractional GTM / RevOps Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups; designed GTM playbooks and lifecycle frameworks; built HubSpot dashboards and attribution models to support founder and investor reporting. Achieved 35%+ improvement in MQL→SQL conversion through structured nurture and scoring; delivered scalable GTM programs across multiple teams.
Head of Technology Partnerships / GTM Operations at Navitas North America
January 1, 2019 - October 8, 2025Led partnerships GTM and technology integration efforts; scoped and launched partner programs to accelerate ARR; built dashboards to measure partner contribution and pipeline.
Head of Sales & Marketing / GTM Strategy at Case FMS
January 1, 2017 - October 8, 2025Led sales and marketing GTM strategy for services; aligned go-to-market with distributor channels; increased pipeline velocity.
Solution Delivery Executive at Sungard Availability Services
January 1, 2016 - October 8, 2025Delivered enterprise solution delivery services; collaborated with cross-functional teams to drive client success and revenue impact over a multi-year period.
Founder & CEO at Eight Eleven LLC
January 1, 2013 - October 8, 2025Founded and led a design/creative solutions firm; oversaw business development, client delivery, and team management, delivering growth for diverse client engagements.
Education
Bachelor of Fine Arts at Rhode Island School of Design
August 30, 1995 - June 12, 1999BFA at Rhode Island School of Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt at Project Management Academy
January 11, 2030 - October 8, 2025BFA, Industrial Design at Rhode Island School of Design
January 11, 2030 - October 8, 2025BFA , Industrial Design at Rhode Island School of Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt at Project Management Academy
January 11, 2030 - October 8, 2025Qualifications
Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Bachelor of Fine Arts (BFA) in Industrial Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Industry Experience
Consumer Goods, Financial Services, Energy & Utilities, Manufacturing, Professional Services, Software & Internet, Education, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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