Available to hire
Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years of experience scaling B2B SaaS go-to-market and revenue operations. I’ve built scalable demand-generation engines, optimized CAC, and enabled under-resourced teams to deliver predictable growth across multi-channel programs. I blend strategic vision with hands-on execution to align marketing with revenue goals and translate complex data into actionable dashboards that drive business outcomes.
From product marketing to GTM strategy and revenue operations, I thrive on cross-functional collaboration and delivering campaigns that accelerate pipeline velocity. I enjoy partnering with executives and boards to launch repeatable growth programs, optimize performance, and create a culture of data-driven decision making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing & Growth Development / GTM Operator at The Home Improvement Specialist
January 1, 2025 - October 8, 2025Built a scalable demand-generation engine, managed a 20+ person team, and directed a $1.5M marketing budget. Drove 55% YoY lift in MQLs and improved MQL→SQL conversion by 40%. Cut CAC by 250% through attribution modeling, spend reallocation, and HubSpot-driven workflows. Unified inbound, outbound, and digital channels under a single growth roadmap, boosting pipeline velocity by 35%. Presented monthly KPI dashboards to the executive team and aligned marketing metrics to revenue goals.
Head of Marketing & Growth Development / GTM Operator at RIH | The Home Improvement Specialist
January 1, 2025 - October 8, 2025Scope: Built a scalable demand generation engine while managing a 20+ person team and a $1.5M marketing budget. Delivered a 55% YoY lift in MQLs and 40% stronger MQL → SQL conversion. Cut CAC by 250% through attribution modeling, spend reallocation, and HubSpot-driven lead workflows. Unified inbound, outbound, and digital under a single growth roadmap, driving a 35% increase in pipeline velocity. Presented monthly KPI dashboards to the executive team and held marketing accountable to revenue goals.
Head of Marketing & Growth Development / GTM Operations at The Home Improvement Specialist
January 1, 2025 - October 8, 2025Built a scalable demand generation engine while managing a 20+ person team and a $1.5M marketing budget. Delivered 55% YoY lift in MQLs; 40% stronger MQL → SQL conversion; cut CAC by 250% via attribution modeling, spend reallocation, and HubSpot-driven lead workflows; unified inbound, outbound, and digital under a single growth roadmap; 35% pipeline velocity increase; presented custom KPI dashboards monthly to the executive team.
Head of Growth & Revenue Operations Lead at Thrive DX
January 1, 2024 - October 8, 2025Led global demand generation and GTM operations for SaaS learning solutions, directing a $2M annual marketing budget and a 20+ person team. Designed and executed a global demand-gen strategy delivering $18M ARR pipeline and 260% lift in lead activation. Architected lifecycle stages, lead scoring, and ABM programs in HubSpot, improving SQL volume by 40%. Implemented AI-driven forecasting and reporting frameworks adopted by sales and board stakeholders. Managed a $2M budget and 20+ team; optimized CAC with a six-month payback window.
Head of Growth & Revenue Operations Lead at Thrive DX
January 1, 2024 - October 8, 2025Oversaw global demand generation and GTM operations for SaaS learning solutions, managing a $2M annual marketing budget and a 20+ person team. Designed and executed a global demand generation strategy delivering an $18M SaaS pipeline and a 260% lift in lead → activation. Architected lifecycle stages, lead scoring, and ABM programs in HubSpot, improving SQL volume by 40%. Implemented AI-driven forecasting and reporting frameworks adopted by sales and board stakeholders. Directed a $2M budget and 20+ person team; optimized CAC with a six-month payback window.
Head of Growth & Revenue Operations at Thrive DX
January 1, 2024 - October 8, 2025Oversaw global demand generation and GTM operations for SaaS learning solutions, managing a $2M annual marketing budget and 20+ person team. Designed and executed a global demand generation strategy delivering $18M SaaS pipeline and 260% lift in lead activation; architecture lifecycle stages, lead scoring, ABM programs in HubSpot; AI-driven forecasting and reporting frameworks; directed $2M budget; optimized CAC with a 6-month payback window.
Founder & Fractional GTM / RevOps Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups; designed GTM playbooks and lifecycle frameworks; built HubSpot dashboards and attribution models to support founder and investor reporting. Achieved 35%+ improvement in MQL→SQL conversion through structured nurture and scoring; delivered scalable GTM programs across multiple teams.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led product marketing, enablement, and GTM strategy for multiple SaaS products; launched a product-led growth motion increasing self-service adoption by 40% and delivering $12M in net-new ARR. Repositioned SaaS products across four distributors, raising win rates by 25%. Shaped messaging and pricing aligned to long sales cycles (60–90 days) with annual contract values of $15K–$25K.
Founder & Fractional GTM / RevOps Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups, driving demand generation strategies and scalable GTM programs. Designed HubSpot dashboards and attribution models to support founders and investors. Achieved 35%+ improvement in MQL → SQL conversion through structured nurture and scoring. Built lifecycle frameworks and GTM playbooks for multiple portfolio companies.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led marketing, enablement, and GTM strategy for SaaS, managing a 15-person team and a $1M annual budget. Launched a product-led growth motion increasing self-service adoption and delivering $12M in net-new ARR. Repositioned SaaS products across four segments ($10M–$200M distributors), raising win rates by 25%. Directed messaging and pricing aligned to lengthy 60–90 day sales cycles ($15–$25K ACVs).
Founder & Fractional GTM / Revenue Ops Advisor at Impactus Growth Advisors
January 1, 2022 - October 8, 2025Acted as interim CMO and CRO for VC-backed SaaS startups, driving demand generation strategies and scalable GTM programs. Designed GTM playbooks and lifecycle frameworks; created HubSpot dashboards and attribution models for board/investor reporting; achieved 35%+ improvement in MQL→SQL conversion through structured nurture and scoring.
VP, Product Marketing & Sales Enablement at Xeeva
January 1, 2022 - October 8, 2025Led marketing, enablement, and GTM strategy while managing a 15-person team and a $1M annual budget. Launched a Product-Led Growth motion that boosted self-service adoption by 40% and delivered $12M in net-new ARR; repositioned SaaS products across four segments, increasing win rates by 25%; drove messaging and pricing strategies aligned to 60–90 day sales cycles for $15–$25K ACVs.
Head of Technology Partnerships / GTM Operations at Navitas North America
January 1, 2019 - October 8, 2025Led partnerships GTM and technology integration efforts; scoped and launched partner programs to accelerate ARR; built dashboards to measure partner contribution and pipeline.
Head of Technology Partnerships / GTM Operations at Navitas North America
January 1, 2019 - October 8, 2025Led technology partnerships and GTM operations to accelerate SaaS growth; managed cross-functional programs and partner ecosystems.
Head of Sales & Marketing / GTM Strategy at Case FMS
January 1, 2017 - October 8, 2025Led sales and marketing GTM strategy for services; aligned go-to-market with distributor channels; increased pipeline velocity.
Head of Sales & Marketing / GTM Strategy at Case FMS
January 1, 2017 - October 8, 2025Directed sales and marketing GTM strategy for SaaS solutions; improved pipeline and revenue efficiency.
Solution Delivery Executive at Sungard Availability Services
January 1, 2016 - October 8, 2025Delivered enterprise solution delivery services; collaborated with cross-functional teams to drive client success and revenue impact over a multi-year period.
Solution Delivery Executive at Sungard Availability Services
January 1, 2016 - October 8, 2025Delivered solutions and services with a focus on GTM alignment and customer outcomes.
Founder & CEO at Eight Eleven LLC
January 1, 2013 - October 8, 2025Founded and led a design/creative solutions firm; oversaw business development, client delivery, and team management, delivering growth for diverse client engagements.
Founder & CEO at Eight Eleven LLC
January 1, 2013 - October 8, 2025Founded and led consulting focusing on GTM, revenue operations, and product marketing for SaaS startups.
Education
Bachelor of Fine Arts at Rhode Island School of Design
August 30, 1995 - June 12, 1999BFA at Rhode Island School of Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt at Project Management Academy
January 11, 2030 - October 8, 2025BFA, Industrial Design at Rhode Island School of Design
January 11, 2030 - October 8, 2025BFA , Industrial Design at Rhode Island School of Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt at Project Management Academy
January 11, 2030 - October 8, 2025Qualifications
Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Bachelor of Fine Arts (BFA) in Industrial Design
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Lean Six Sigma Green Belt
January 11, 2030 - October 8, 2025Industry Experience
Consumer Goods, Financial Services, Energy & Utilities, Manufacturing, Professional Services, Software & Internet, Education, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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