I’m Michaela Giles, a strategic and versatile producer and content creator with 5+ years of experience managing end-to-end content production. Based in Budapest, I work across international teams to craft visually compelling stories for luxury brands, editorial features, and lifestyle campaigns. I collaborate closely with editorial, sales, and digital teams to define visual needs, maintain brand integrity, and deliver high-quality assets on time and within budget. My strengths include photography direction, social media strategy, licensing, and coordinating cross-functional teams, freelancers, and on-site shoots to produce engaging content across multiple platforms.

Michaela Giles

I’m Michaela Giles, a strategic and versatile producer and content creator with 5+ years of experience managing end-to-end content production. Based in Budapest, I work across international teams to craft visually compelling stories for luxury brands, editorial features, and lifestyle campaigns. I collaborate closely with editorial, sales, and digital teams to define visual needs, maintain brand integrity, and deliver high-quality assets on time and within budget. My strengths include photography direction, social media strategy, licensing, and coordinating cross-functional teams, freelancers, and on-site shoots to produce engaging content across multiple platforms.

Next availability:
January 5, 2026

I’m Michaela Giles, a strategic and versatile producer and content creator with 5+ years of experience managing end-to-end content production. Based in Budapest, I work across international teams to craft visually compelling stories for luxury brands, editorial features, and lifestyle campaigns.

I collaborate closely with editorial, sales, and digital teams to define visual needs, maintain brand integrity, and deliver high-quality assets on time and within budget. My strengths include photography direction, social media strategy, licensing, and coordinating cross-functional teams, freelancers, and on-site shoots to produce engaging content across multiple platforms.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Photographer, Content Producer & VAM Production at Tatler Asia Hong Kong Limited
March 1, 2020 - Present
Lead end-to-end content production for wellness, lifestyle, and luxury brands. Create and direct shoots, pre- and post-production, and multi-platform distribution. Manage licensing and rights, build and oversee a network of freelance creatives, and coordinate with editorial, sales, and digital teams to ensure brand standards and timely delivery for campaigns and features. Liaise with events to plan imagery and assets for sponsorships, and curate on-brand visuals for publication and online channels.
Photo Editor at Tatler Asia Hong Kong Limited
April 1, 2016 - February 1, 2020
Led photo editing for editorial features, art-directed shoots, and image licensing. Built visual strategies, sourced imagery, managed rights, and collaborated with editorial, sales, and digital teams to deliver consistent brand visuals across print and digital platforms.
Account Manager at Manks Quarters Ltd
February 1, 2015 - April 1, 2016
Managed client accounts and project delivery, coordinating with sales and production teams to meet client objectives. Negotiated terms and ensured timely delivery of marketing assets and campaigns for luxury brands in the APAC region.
Assistant Photographer at Gortz Co. Ltd
December 1, 2012 - December 1, 2013
Assisted lead photographer on shoots in Bangkok, Thailand. Performed on-site photography support, basic retouching, file management, and archiving. Gained exposure to high-end brand photography workflows.

Education

Certificate IV in Business & Marketing Communications at Australian City Design College
May 1, 2020 - November 1, 2020
Bachelor of Science (Honours) in Psychology with Counselling at The Open University UK
February 1, 2022 - December 13, 2025

Qualifications

Certificate IV in Business & Marketing Communications
May 1, 2020 - November 1, 2020
Bachelor of Science (Honours) in Psychology with Counselling
February 1, 2022 - December 13, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other