Michaela Pointon

Lead creative at Elect Her, a multi-partisan organisation equipping diverse women to stand for political office in Britain. Implemented an accessible, user-aligned design framework that modernised the brand identity and optimised content workflows, expanding community engagement and boosting visibility and influence. Partnered with the UK Government to architect and deliver multi-level, multi-lingual leadership resources for 9,000+ women, enforced accessible design standards to support over 652 women standing for elected office, and streamlined content creation through cohesive brand templates enabling cross-functional teams to publish assets and self-led courses to 4,500+ women. Transformed complex statistical data into brand-aligned visual assets and executive presentations for national events, print media, and election campaigns.

Commissioned by corporate, public-sector, and non-profit clients to elevate visual identity and drive creative development across new and existing projects. Translating complex cultural narratives and educational frameworks into multi-faceted, accessible experiences with lasting value and social impact. Lead content creation and project development, including award-winning theatrical installations and high-engagement editorial resources, as well as unified design systems and multi-channel brand assets. Manage multiple parallel work-streams under tight deadlines and cultivate collaborative workflows with writers, artists, and creators to deliver community-focused programs and performances. Host strategic workshops and co-curated events to accelerate stakeholder alignment and strengthen community growth, using on-site audits and data-driven test documentation to define design parameters and quantify success.

Led design and execution across three global headquarters following a successful Series B funding round. Delivered all sites on time and in compliance with risk assessments and safety standards. Co-directed international procurement and brand installations and managed cross-functional alignment across CFO, legal, subcontractors, and brand teams, optimising spatial efficiency for a hybrid workforce and rolling out an official global brand launch.