I'm a performance-focused video editor and creative technologist with 13+ years in high-impact video production and 10+ years in digital marketing. I craft scalable, conversion-driven content that performs across social funnels and paid media. I thrive on fast feedback loops, storytelling through pacing and hooks, and leveraging AI tools to push creative boundaries while staying within platform guidelines. As CTO at VisCap Media, I lead AI-driven workflows and cross-functional collaboration to optimize KPI-driven iteration cycles for short-form and social content. I'm comfortable with NSFW advertising formats and bring speed, strategy, and a collaborative mindset to every frame.

Michael Chad Terry

I'm a performance-focused video editor and creative technologist with 13+ years in high-impact video production and 10+ years in digital marketing. I craft scalable, conversion-driven content that performs across social funnels and paid media. I thrive on fast feedback loops, storytelling through pacing and hooks, and leveraging AI tools to push creative boundaries while staying within platform guidelines. As CTO at VisCap Media, I lead AI-driven workflows and cross-functional collaboration to optimize KPI-driven iteration cycles for short-form and social content. I'm comfortable with NSFW advertising formats and bring speed, strategy, and a collaborative mindset to every frame.

Available to hire

I’m a performance-focused video editor and creative technologist with 13+ years in high-impact video production and 10+ years in digital marketing. I craft scalable, conversion-driven content that performs across social funnels and paid media. I thrive on fast feedback loops, storytelling through pacing and hooks, and leveraging AI tools to push creative boundaries while staying within platform guidelines.

As CTO at VisCap Media, I lead AI-driven workflows and cross-functional collaboration to optimize KPI-driven iteration cycles for short-form and social content. I’m comfortable with NSFW advertising formats and bring speed, strategy, and a collaborative mindset to every frame.

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Language

English
Fluent

Work Experience

Chief Technology Officer at VisCap Media
June 1, 2022 - November 25, 2025
Scaled creative production by integrating AI workflows (Runway, custom prompt tooling, automation layers). Oversaw development of an internal platform to track creative effectiveness across CTR, CR, and ROAS. Bridged engineering and creative to align KPIs with iteration cycles for short-form and social content.
Production Manager at VisCap Media
October 1, 2022 - October 1, 2022
Led post-production on 300+ performance ads, many TikTok-style or native pre-roll edits. Developed conversion-focused briefs, storyboards, and hook-testing frameworks. Maintained channel-specific best practices (meta ratio guidelines, YouTube bumpers, UGC integration).
Marketing Director at Midland Beer Garden
September 1, 2018 - September 1, 2018
Created campaign content for rapid growth doubled YoY foot traffic via digital-first strategies. Produced NSFW-adjacent and nightlife promo material with high-energy visuals and music sync.
Producer / Editor at Blazing Glory Productions
September 1, 2011 - September 1, 2011
Produced TV series and commercials; edited fast-paced content with focus on impact and clarity.

Education

BA at Los Angeles Film School
January 11, 2030 - January 1, 2006

Qualifications

Performance Marketing Metrics (CTR, CR, ROAS)
January 11, 2030 - November 25, 2025
AI Video Toolkits (Runway, Midjourney, Pika)
January 11, 2030 - November 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet