I am an aspiring Digital Marketing Specialist with around 6 years of digital marketing experience who enjoys connecting the dots: be it ideas from different disciplines, people from different teams, or applications from different industries. I have as strong technical/analytical skills as well as soft managerial skills thanks to my academic background in Marketing, Computer Science, and Data Analytics. My passion lies in solving business problems, especially in Marketing by utilising data, with tailored data and algorithms and communicating complex ideas to non-technical stakeholders. I am able to jump across verticals to deliver high-performing AI solutions. I love being so to say the bridge between the creative marketing people, and more technical analyst, so my current job at VERTICAL Development in marketing & sales as a head of marketing & sales is the best fit to me! In my bachelor studies, I've studied at Teesside University a program of international management with the major of economics where I managed to learn many as social skills as marketing as well as technical as programming- Concerning my master degrees, I finished a master of Marketing Management program at HWR Berlin and a master of Computing at Teesside University where I was awarded to be Valedictorian of the master programs and giving a speech on behalf of university at the graduation ceremony with the outstanding student award from the school of media & IT at PCU, meanwhile I've learnt a lot about up-to-day marketing techniques as well as technical points and so more than ready to use them at my work as the Performance marketing manager! Eventually I can fluently speak 3 languages: English (C2), Russian (C2) and German (C2) and conversationally Czech (B2). Proficient: ​Wordpress, Google Sheets, SEO, Google Analytics Universal/4, Google Tag Manager, Google Ads, Meta Ads, Google Data Studio/Tableau, Semrush, Screaming Frog SEO, SEO optimisation, Email Marketing, Social Media Marketing, Presentation creation, Python 3 (scikit-learn, NumPy, SciPy, pandas), SQL, HTML/CSS Knowledgeable: ​R, Wordpress, MOZ, Python 3 TensorFlow, Linkedin Ads, backlinks building. Familiar: ​ NLP (Natural Language Processing), spaCy, JavaScript, Tiktok Ads, Twitter Ads P.S. I really enjoy learning new things and connecting with people across a range of industries, so don't hesitate to reach out if you'd like to get in touch: Email: _Email not available. Sign in: https://www.twine.net/signup_ or on Linkedin DM!

Michael Zats

I am an aspiring Digital Marketing Specialist with around 6 years of digital marketing experience who enjoys connecting the dots: be it ideas from different disciplines, people from different teams, or applications from different industries. I have as strong technical/analytical skills as well as soft managerial skills thanks to my academic background in Marketing, Computer Science, and Data Analytics. My passion lies in solving business problems, especially in Marketing by utilising data, with tailored data and algorithms and communicating complex ideas to non-technical stakeholders. I am able to jump across verticals to deliver high-performing AI solutions. I love being so to say the bridge between the creative marketing people, and more technical analyst, so my current job at VERTICAL Development in marketing & sales as a head of marketing & sales is the best fit to me! In my bachelor studies, I've studied at Teesside University a program of international management with the major of economics where I managed to learn many as social skills as marketing as well as technical as programming- Concerning my master degrees, I finished a master of Marketing Management program at HWR Berlin and a master of Computing at Teesside University where I was awarded to be Valedictorian of the master programs and giving a speech on behalf of university at the graduation ceremony with the outstanding student award from the school of media & IT at PCU, meanwhile I've learnt a lot about up-to-day marketing techniques as well as technical points and so more than ready to use them at my work as the Performance marketing manager! Eventually I can fluently speak 3 languages: English (C2), Russian (C2) and German (C2) and conversationally Czech (B2). Proficient: ​Wordpress, Google Sheets, SEO, Google Analytics Universal/4, Google Tag Manager, Google Ads, Meta Ads, Google Data Studio/Tableau, Semrush, Screaming Frog SEO, SEO optimisation, Email Marketing, Social Media Marketing, Presentation creation, Python 3 (scikit-learn, NumPy, SciPy, pandas), SQL, HTML/CSS Knowledgeable: ​R, Wordpress, MOZ, Python 3 TensorFlow, Linkedin Ads, backlinks building. Familiar: ​ NLP (Natural Language Processing), spaCy, JavaScript, Tiktok Ads, Twitter Ads P.S. I really enjoy learning new things and connecting with people across a range of industries, so don't hesitate to reach out if you'd like to get in touch: Email: _Email not available. Sign in: https://www.twine.net/signup_ or on Linkedin DM!

Available to hire

I am an aspiring Digital Marketing Specialist with around 6 years of digital marketing experience who enjoys connecting the dots: be it ideas from different disciplines, people from different teams, or applications from different industries. I have as strong technical/analytical skills as well as soft managerial skills thanks to my academic background in Marketing, Computer Science, and Data Analytics.

My passion lies in solving business problems, especially in Marketing by utilising data, with tailored data and algorithms and communicating complex ideas to non-technical stakeholders. I am able to jump across verticals to deliver high-performing AI solutions. I love being so to say the bridge between the creative marketing people, and more technical analyst, so my current job at VERTICAL Development in marketing & sales as a head of marketing & sales is the best fit to me!

In my bachelor studies, I’ve studied at Teesside University a program of international management with the major of economics where I managed to learn many as social skills as marketing as well as technical as programming-

Concerning my master degrees, I finished a master of Marketing Management program at HWR Berlin and a master of Computing at Teesside University where I was awarded to be Valedictorian of the master programs and giving a speech on behalf of university at the graduation ceremony with the outstanding student award from the school of media & IT at PCU, meanwhile I’ve learnt a lot about up-to-day marketing techniques as well as technical points and so more than ready to use them at my work as the Performance marketing manager!

Eventually I can fluently speak 3 languages: English (C2), Russian (C2) and German (C2) and conversationally Czech (B2).

Proficient: ​Wordpress, Google Sheets, SEO, Google Analytics Universal/4, Google Tag Manager, Google Ads, Meta Ads, Google Data Studio/Tableau, Semrush, Screaming Frog SEO, SEO optimisation, Email Marketing, Social Media Marketing, Presentation creation, Python 3 (scikit-learn, NumPy, SciPy, pandas), SQL, HTML/CSS

Knowledgeable: ​R, Wordpress, MOZ, Python 3 TensorFlow, Linkedin Ads, backlinks building.

Familiar: ​ NLP (Natural Language Processing), spaCy, JavaScript, Tiktok Ads, Twitter Ads

P.S. I really enjoy learning new things and connecting with people across a range of industries, so don’t hesitate to reach out if you’d like to get in touch: Email: Email not available. Sign in: https://www.twine.net/signup or on Linkedin DM!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Russian
Fluent
German
Advanced
Czech
Advanced

Work Experience

Head of Digital Marketing (Fractional) at Vertical Development GmbH
January 1, 2025 - Present
Built the company’s entire digital presence from scratch; launched a professional online brand; implemented and managed Pipedrive CRM with lead tracking, pipeline management, and sales reporting; launched outbound campaigns and Facebook Ads from zero, generating initial content in bound lead flow with a €50 CTA. Led high-ticket product cohort launches (€4.5K per ticket) achieving a 10x ROI on campaign spend; secured multiple B2B deals in the DACH region; collaborated with the CEO on strategic marketing and sales initiatives ensuring alignment with business goals; led a 2-person social media team and coordinated with 2 external agencies to deliver cohesive multichannel marketing.
Head of Digital Marketing at Passport Europe
June 1, 2024 - February 1, 2025
Led digital marketing strategy focused on Google Ads, significantly increasing the volume of quality leads while reducing acquisition costs by over 50%. Overhauled and optimized landing pages and site content, improving tracking capabilities and conversions; redesigned the website on WordPress with Elementor, boosting loading speed by 60% and organic search by 45%; increased SEO performance by 75% and lead generation by 65%; managed influencer-driven social media initiatives to boost brand engagement; managed a dynamic in-house team and external agencies to ensure cohesive marketing execution across channels.
Online Digital Marketing Director at Zats Digital - Marketing Agency
July 1, 2019 - Present
Opened and scaled the agency’s digital presence from scratch; increased client leads for a German tech startup by 182% via Google Ads with ROI optimization; developed and optimized WordPress sites focusing on UI/UX, SEO, and performance; improved site loading speed and organic traffic; enhanced campaign tracking via Google Tag Manager and Google Analytics 4; redesigned landing pages and created dashboards using Google Data Studio for stakeholders; led a 2-person in-house team and collaborated with 2 external agencies.
Digital Marketing Manager at Liz Smart Office
December 1, 2021 - August 1, 2024
Analyzed data from Google Analytics, Google Ads, Meta Ads, and SQL using Google Sheets; increased ROAS; designed campaigns across Google Ads, LinkedIn Ads and Meta Ads; redesigned the website on WordPress with Elementor impacting page speed by 60% and increasing organic search by 45%; improved SEO performance by 75% and lead generation by 65%.
Marketing Analyst Intern at Rami Levy Hashikma
May 1, 2021 - August 1, 2021
Extracted HTML data from competitor websites using Screaming Frog; promoted sales via LinkedIn groups, Facebook, Twitter to 6,000 users, generating 13% of total sales; built datasets and risk models to score accounts on attrition probability; analyzed average positivity of user-generated content using Google Sheets; responsible for account analyses for marketing channel re-segmentation; collected data from ads campaigns and converted them into infographic presentations for leadership.
Social Media Manager at Free Online Courses
January 1, 2020 - July 1, 2020
Built social media presence of the language school on Instagram, TikTok, and Telegram resulting in a 130% student increase; managed social accounts with ongoing content creation and SEO optimization; established paid social ads with influencers on Instagram/TikTok/Telegram and Google Ads to drive traffic, contributing to a 14% uplift.
Junior Marketing Manager at Ralph Lauren
August 1, 2020 - April 1, 2021
Collaborated across cross-functional teams to execute luxury fashion campaigns; improved brand visibility across key markets; contributed to marketing strategy that increased engagement.

Education

Master of Arts - Marketing Management (DE-ENG) at Berlin School of Economics and Law
October 1, 2023 - February 1, 2024
BA (Hons) International Management (ENG) at Teesside University
February 1, 2019 - February 1, 2022

Qualifications

Business Intelligence Career Path
September 1, 2023 - January 5, 2026
Advanced SEO
July 1, 2023 - January 5, 2026
Data Scientist Professional
April 1, 2023 - January 5, 2026
Digital Marketing
March 1, 2023 - January 5, 2026
Machine Learning by Stanford University
March 1, 2023 - January 5, 2026
Google UX Design
October 1, 2022 - January 5, 2026
Search Engine Optimization (SEO)
October 1, 2022 - January 5, 2026
Google Digital Marketing & E-commerce
June 1, 2022 - January 5, 2026
Data Scientist: Inference Specialist
May 1, 2022 - January 5, 2026
AI & Data Science Certifications
January 1, 2022 - January 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Retail, Other